Prescriptives Cool Lustre Shimmer Cheek Color

Prescriptives Cool Lustre Shimmer Cheek Color ($24.00 for 0.17 oz.) is a gorgeous plummy pink with gold sparkle. It instantly reminded me of MAC’s Stark Naked Blush (swatch. They are very similar, though not exactly the same — but if you’ve always wanted Stark Naked (one of my favorite blushes!), this one is a nice substitute, even if it is also limited edition.

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Prescriptives Luster Baked Eye Color Quad (Cool)

The four shades in the palette are: a soft, plummy pink with gold shimmer; copper-bronze with peachy gold shimmer; pinky bronze with soft sheen; and a neutral-cool chocolate brown with soft gold shimmer. The shades work extremely well together, which is something I love to see in a palette–just on principle–so this is something you can easily take with you during your holiday travels. (Or not, if you’re staying home like me!)

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Prescriptives to Close

Estee Lauder to Close Prescriptives

OH MY GOODNESS!  I can’t believe it!

In a long-anticipated move, the Estée Lauder Cos. Inc. said Thursday it will shut down wholesale distribution of its 30-year-old Prescriptives brand by Jan. 31. Products will continue to be available through the brand’s Web site for consumers needing replenishment, until supplies run out.

“A core component of the Estée Lauder Companies’ corporate strategy is to evaluate, and where possible, turn around underperforming brands with the goal of improving return on investment. After a thorough analysis of the Prescriptives brand, management concluded that the brand’s long-term business model is no longer viable given the current market environment. We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,” said Freda.

— Read entire article at WWD