Kiehl’s Rare Earth for Earth Day 2012
In honor of Earth Day, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is proud to donate $100,000 to Recycle Across America™ (RAA), a not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress. These funds will be used to create 150,000 standardized recycling labels to offer to select K-12 schools in the United States. Extending outside Kiehl’s hometown, through “Kiehl’s Gives” initiatives to date, the brand has raised over $2,000,000 for environmental issues worldwide.
To commemorate the philanthropic success of Kiehl’s Limited Edition Label Art series by “Friends of Kiehl’s,” 100% of net proceeds from the fourth Earth Day campaign will benefit Recycle Across America™. “Recycle Across America is the ideal partner for Kiehl’s 2012 Earth Day campaign. Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our Recycle & Be Rewarded program. Since 2009, Kiehl’s has collected 500,000 empty Kiehl’s bottles from our shoppers and recycled them on their behalf, while also rewarding them with free products. It’s proven that by simplifying the process, we can truly create change,” said Chris Salgardo, President, Kiehl’s USA.
The Limited Edition Rare Earth Deep Pore Cleansing Masque series features Earth-inspired designs by socially conscious influencers, depicting their vision of social responsibility. 2012 partners include Florence Welch, Mark Ruffalo, Rosario Dawson and Spike Lee. To support the launch, celebrity photographer Timothy White will capture each personality in his unique style.
Rare Earth Deep Pore Cleansing Masque retails for $23.00 and the Limited Edition Label Art versions will launch April 2012.