Tuesday, August 25th, 2009

M·A·C COSMETICS NAIL TREND F/W ’09 COLLECTION Q&A WITH JIN SOON CHOI

Q: M·A·C and Jin Soon – it feels like such a natural match for your first-ever brand collaboration. How did the collaboration come about?

A: It was important to me to partner with a brand that embraced bold trend-driven colours and had a strong tie to fashion – and M·A·C is all about that. From the beginning with M·A·C, everything flowed naturally, and there was a real connection in the development of this collection. As soon as we started working together, I was able to unleash my vision and really express myself through these fashion-forward colours. M·A·C really got the direction I was going in and encouraged me throughout the whole process.

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Tuesday, August 25th, 2009

MAC Nail Trend F/W 09 — Jin Soon Choi for MAC

U.S. Launch Date: August 27th, 2009
International Launch Date: September 2009

Backstage and front row, nail trend has arrived! More than a colour statement, an of-the-moment approach that dazzles with innovation and style. How to do it? Enter Jin Soon, much-sought-after nail guru, who has worked the shows and with the best celebs, collaborating with us to create six nail colours exclusively for MAC.

“There are thousands of sheer and natural colors. It’s time tob e surprising, revolutionary, edgy. Inspired by architecture, these are colors you’ll now dare to wear.” — Jin Soon

Nail Lacquers ($12.00 U.S. / $15.50 CDN)

  • Cool Reserve Mid-tone grey lavender
  • For Fun Rich purple
  • Dance All Night Brick red
  • Rich Dark Delicious Rich blackened brown
  • Dry Martini Khaki olive green
  • Beyond Jealous Blackened blue green

Collection also includes Overlacquer ($12.00 U.S. / $15.50 CDN) and Underlacquer ($12.00 U.S. / $15.50 CDN).

Availability: August 27th, 2009 at all MAC Locations in North America. September 2009 for international MAC locations.

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Tuesday, August 25th, 2009

HIGH DEFINITON TELEVISION Q&A WITH MARIE DELPRETE EMMY® AWARD-WINNING MAKEUP ARTIST

Q: You’re an Emmy Award-winning professional makeup artist and long-time supporter of M·A·C. Now you’re partnering with the brand to “Demystify HDTV” through a series of master classes in Spring 2009. What are the top three lessons you’ll be sharing with the attendees of these classes?

I titled these M·A·C master classes “Demystifying HD” because I wanted to take some of the mystery out of high-definition makeup; so the first thing we’ll do is debunk some of the prevailing myths surrounding this new medium. Second, through lecture and demonstration, we’ll explore the many challenges of HD and propose solutions for each problem. Third, we’ll identify the proper products with the necessary texture, finish and luminescent properties for the demands of high-def. We’ll top it all off by deconstructing a basic, HD-ready beauty makeup on a live model.

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Tuesday, August 25th, 2009

M·A·C COSMETICS MASTERS HIGH DEFINITION MAKEUP PROFESSIONAL ARTISTS AND CONSUMERS REAP THE BENEFITS FROM A RENEWED FOCUS ON FLAWLESS SKIN AND APPLICATION

Not since the 1950s when television and movies switched from black and white to colour has there been such a profound makeup revolution. M·A·C Cosmetics is already prepared for the digital transition with a ,series of Master Classes taught by Emmy® Award winning makeup artist, Marie DelPrete, aimed at teaching the pros how to work in this new medium. These classes will be followed by a fall collection called M·A·C In High Def, a compilation of the greatest HD-friendly formulas and shades for faces and lips that will help regular consumers get the flawless HD look. As the premiere makeup authority since 1984, with a background deeply rooted in providing professional quality cosmetics that are innovative, original and inventive, who better than M·A·C to cultivate a collection of products that prepares skin for the ultimate close-up?

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Tuesday, August 25th, 2009

MAC In High Def Collection

U.S. Launch Date: September 10th, 2009

International Launch Date: October 2009

Cameras everywhere, media, madness, instant images flashed ,around the world in seconds…. You ARE being photographed! Better be optimum-optic, high-frequency fabulous, these are modern times! The In High Def collection is makeup designed for the, new-technology demands of the professional world… The sharp tone, colour and picture clarity of Hi-Def TV. For girls and boys who want to look good no matter who’s looking.

Face and Body Foundation formulated for flawless replication; at last, you can achieve the perfection expected on screen at all times. A complementary collection of ,Lipstick, Lipglass, Mineralize Skinfinish/Natural applied with the 187 Duo Fibre and 188 Small Duo Fibre Face Brushes fool the eye, and the camera. The very best in the new look of Hi-Def, made easy.

Lipsticks ($14.00 U.S. / $16.50 CDN)

  • Close to Real Light, neutral peach pink (Lustre) (Limited Edition)
  • High Def Mid-tone neutral coral (Amplified Cream) (Limited Edition)
  • Sharp Focus Deep brown plum (Lustre) (Limited Edition)
  • Resolutely Red Deepened claret (Lustre) (Limited Edition)

Face & Body Foundation ($32.00 U.S. / $38.50 CDN) (Permanent)

A water-based, water-resistant foundation that provides long-lasting, natural coverage for face and/or body. Ideal for all skin types. Face and Body Foundation provides sheer, natural looking coverage in an easy to blend, water-resistant formula. The long-lasting formula is available in a wide range of colours and contains several emollients to help moisturize and condition the skin. It delivers professional looking results that meet the exacting standards of beauty photography and is ideal for perfecting the face and body.

Mineralize SPF 15 Foundation/Loose ($29.00 U.S. / $35.00 CDN) (Permanent)

A lightweight loose powder foundation that utilizes the power of minerals to provide the skin with a smooth, radiant, natural finish. Brushes on the skin for sophisticated, medium-buildable coverage. Special mineral complex helps keep skin healthy and nourished while the blend of moisturizers and conditioners in the formula help create a smooth, flawless application. Provides essential everyday SPF 15 sun protection.

Mineralize Skinfinish Natural ($25.00 U.S. / $30.00 CDN) (Permanent)

A luxurious domed face powder with minerals, slowly baked to provide a dimensional yet natural-matte finish. Provides perfect low coverage. Use to set and fix foundation or as a touch-up throughout the day.

187 Duo Fibre Brush ($42.00 U.S. / $50.50 CDN) (Permanent)

A large full circular brush used for lightweight application and blending of face powder or pigments. Use to create soft layers or add textures. Made from a soft blend of goat and synthetic fibres.

188 Brush ($34.00 U.S. / $41.00 CDN) (Permanent)

A flat-topped, full circular brush used for lightweight application and blending of any formula colour – fluid, cream, powder or pigment. Ideal for creating soft layers or adding textures. Made from a soft blend of goat and synthetic fibres.

Availability: North America, September 10th, 2009 only at M·A·C retail stores, 1.800.588.0070 and www.maccosmetics.com. International, September 2009 at M·A·C locations, 1.800.588.0070 and www.maccosmetics.com.

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Monday, August 24th, 2009

Chanel Noirs Obscurs Collection for Winter 2009

Ahead of her time as an arbiter of style annd colour authority, Mademoiselle Chanel recognized and revered the colour black as a symbol of luxury, modernity, sophistication and seduction. Today, Peter Philips creates a tribute to black with an avant-garde collection of trend-defiing eye, lip, and nail shades, uncovering the many nuances and undertones of this iconic shade. While these statement-making tones are more daring than demure when worn together, they can easily achieve a quiet elegance when colour is limited to either the eyes, lips, or fingertips.

Les Folies Noirs Eyeshadow Quad ($60.00)

Nowhere is black’s mystique more strikingly expressed than on the eyes. A shade quartet of deep green, mahogany, midnight blue and dark violet — embellished with the coveted CHANEL signature — creates a dramatic, yet sophisticated look.

Rouge Allure Lipstick ($30.00)

  • Hysteria Eggplant black
  • Maniac Deep black red
  • Obscure Brown black

Inimitable ($30.00)

  • Noir Obscur

Exceptionnel de Chanel ($30.00)

  • Noir Obscur

Aqualumiere

  • Furious (#717)

Eyeliner

  • Demoniac

Le Vernis ($23.00)

  • Diabolic (#427) Deep black
  • Forbidden (#437) Deep black burgundy brown
  • Vendetta (#483) Deep violet

Availability:  November 2009

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