theBalm to Launch Schwing
Hit it out of the park with Schwing: A rich, long-lasting liquid eyeliner that lines and defines with a marvelously matte-black finish. This specially formulated, easy-to-use eyeliner is smudge proof, non-flaking, and fast-drying (perfect for girls on the go).
Lining and defining eyes has never been easier. Built with a uniquely tapered, felt-tip applicator, Schwing gives you careful control over subtle strokes and bold lines. Create winning looks with this rich, matte-black finish that won’t smudge, flake, or take forever to dry. Cool and compact, Schwing fits wherever you need it. Whether you’re home or away, get ready to bat those eyes and play the field…
- Easy to apply
- Suitable for contact lenses
availability: May 2012, $17
Beautiful Beginnings with Illamasqua
What was the first Illamasqua product you ever tried? Did it pave way for a real romance or did it put you off the brand entirely? What was the first Illamasqua product you purchased? Did you love it? Hate it? Still own it?
my answer: One of the coolest things about Illamasqua is that it’s one of the newer brands, so I get to say I was an early adopter! The first products I tried were their nail varnishes, followed by their matte lipsticks and matte blushes. I love the theme and aesthetic of Illamasqua, and they’ve always been a pleasure to work with.