Benefit Brows A-Go-Go

Benefit and brows take me back almost ten years (which makes me a little nauseous to think about, because sometimes I think I’m still 18 and when I’m clearly not). One of my first beauty experiences was begging my makeup-enthused best friend to tweeze my brows, and she always carried Benefit’s Brow Zings and their mini tweezers. I can’t tell you how I longed for a pair of my own mini tweezers–they just seemed so cool at the time. (With my hands, I can appreciate full-size tweezers for regular maintenance but minis are nice in a pinch.)

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Benefit Brows A-Go-Go

Illamasqua Atomic Lipstick

Illamasqua Atomic Lipstick (£15.50 for 0.14 oz.) is new for spring/summer and part of the brand’s Toxic Nature collection, which should show up at Sephora in April. For now, though, it is available through Illamasqua directly.  Illamasqua describes Atomic as a “fuchsia violet.”  After swatching and applying, Atomic is a deep, reddened fuchsia with violet and fuchsia sheen.  It has that satin finish but such a strong pull of iridescent sheen that it almost looks like a frost.

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Illamasqua Atomic Lipstick
Illamasqua Lipstick Atomic
A-
Product
9
Pigmentation
10
Texture
8.5
Longevity
9.5
Application
3.5
Total
90%

NYX Menage a Trois HD Grinding Blush

NYX Menage a Trois HD Grinding Blush ($16.50 for 0.25 oz.) is one of eight shades of blush from NYX’s HD Studio line. According to NYX, by grinding a blush powder each use, you’ll avoid “oil trappings on powders, contamination, and cracking.” The blush formula itself is supposed to reflect light from the skin while giving pores a smaller and smoother look. Menage a Trois is a soft tangerine-peach with spun gold shimmer-sheen. It’s really a gorgeous shade and one that will work exceptionally well on warmer skin tones.

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NYX Menage a Trois HD Grinding Blush
NYX HD Studio Photogenic Grinding Blush Menage a Trois
B+
Product
9
Pigmentation
10
Texture
9
Longevity
7.5
Application
4
Total
88%

Make Up For Ever: Unretouched Campaign

Make Up For Ever: Unretouched Campaign

This spring, Make Up For Ever has launched a print and online ad campaign featuring their HD Invisible Cover Foundation–and the advertisements have not been digitally retouched. They have also launched a microsite, www.hd-not-retouched.com with a short video featuring the unretouched models shot next to items that have been digitally altered to highlight how deceptive retouching can be.

If there is one thing the early days of MySpace has taught me, it’s that angles are your best friend, and good lighting (or really terrible lighting) can go a long way to improving the overall image!  I like that photography and artistry skills were used to achieve this ad.

What do you think of the new campaign?

While unretouched photography has been celebrated by magazines and celebrities alike, there are still very few advertising campaigns that use imagery that has not been digitally altered. HD Invisible Cover Foundation was developed specifically to mask imperfections that are often magnified in front of a camera lens, without adding texture to the skin. MAKE UP FOR EVER is thrilled to show women everywhere that they can look perfect both in front of the lens and in their everyday lives by choosing products that deliver professional results and can stand up to modern technology.

See close-up…  Continue reading “Make Up For Ever: Unretouched Campaign”

Bobbi Brown Peony & Python Beauty Kit

Bobbi Brown Peony & Python Beauty Kit ($95.00) is an exclusive set available at Neiman Marcus this spring. It contains a peony and python printed zippered makeup bag, Pink Peony Illuminating Bronzer, Pink Lilac Brightening Gloss, Black Mauve Long-Wear Gel Eyeliner, and two miniature-sized makeup brushes (face and lip).

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Bobbi Brown Peony & Python Kit

Wet ‘n’ Wild Petal Pusher Color Icon Eyeshadow Palette

Wet ‘n’ Wild Petal Pusher Color Icon Eyeshadow Palette ($4.99 for 0.30 oz.) contains eight eyeshadows spread over two columns. Each column seems to coordinate within itself more than the two columns do with each other. The tone of the palette is rather cool, with the first column being purple themed and the second column being more earth-toned.

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Wet 'n' Wild Petal Pusher Color Icon Eyeshadow Palette