ART IS M·A·C’S DNA: THE MAKEUP ARTISTRY MAVERICK COLLABORATES WITH THREE RENOWNED ARTISTS TO CREATE WORK INSPIRED BY M·A·C’S FALL COLOUR COLLECTION, MAKE-UP ART COSMETICS.
In M·A·C culture, the human face and body are the ultimate canvas for makeup artists. Makeup and brushes are quite literally the tools. M·A·C Artists are influenced by all forms of art from painting to photography to images in film, using makeup as their means of expression. Like fine artists, they create depth, sculpt contours, brush on highlights, blend textures, mix colours, or apply pigment straight from the tube like Van Gogh. But in this case, the canvas talks back.
“We are M·A·C … Make-Up Art Cosmetics. Every face is a canvas to us, a glorious chance for spectacular transformation. It’s nice to be pretty, but it’s so much more fabulous and interesting to be a persona, something once out-of-grasp that has, through the power of art, become thrillingly real,” says James Gager, Senior Vice President/Creative Director. “In keeping with our art heritage, it made sense to ask these three artists to participate in a unique collaboration with us for fall. Working in their individual mediums – drawing, photography and painting – each applied a different colour palette to a portrait, with inspired results.”
Gordon Espinet, Vice President, Makeup Artistry adds, “Art has no boundaries. Art appeals to ‘all ages, all races, all sexes! Art is ultimately all about individual expression. M·A·C makes no distinction between the fine artist and the makeup artist and gives every artist the power to tell their story with makeup.”
Everything at M·A·C is built around the idea that anything is possible when self-expression is honored, exalted, allowed to rise to its ultimate aria. This season M·A·C celebrates the idea of the Artist in every shade and stripe…makeup as art form. M·A·C has selected three individuals who exemplify this idea through both the subjects they choose, and the wildly individual styles and colours used to convey them. Bold, heroic, big; giggly, playful, clever; dramatic, original, abstract: Fall ’09 as seen by Richard Phillips, Maira Kalman, and Marilyn Minter. Be inspired!