Illamasqua Opulent Intense Lipgloss

Illamasqua Opulent Intense Lipgloss ($20.00 for 0.20 fl. oz.) is described as a “rainbow beige.” It’s a golden-beige with multi-colored shimmer (almost holographic but not quite) that reads mostly champagne, gold, copper, and pink once applied. NARS Albatross looks a bit lighter on the lips. MAC Bubble Lounge is lighter, less beige. MAC Luxure has a similar sparkle but is more silvered.

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Illamasqua Opulent Intense Lipgloss

Illamasqua Opulent Intense Lipgloss

B
Product
9
Pigmentation
7.5
Texture
9
Longevity
8.5
Application
4
Total
84%

Illamasqua Allure Powder Blusher

Illamasqua Allure Powder Blusher ($24.00 for 0.14 oz.) is described as a “dusky rose pink shimmer.” It has a just barely softened appearance to the color–it’s still rather intense, because it’s on the darker end of the spectrum–but “dusky” is an apt description. The color itself is a rosy red with flecks of gold shimmer.  The shimmer doesn’t really transfer to the skin–it looks mostly matte when applied. MAC Hidden Treasure is darker, redder. MAC Ring of Saturn is warmer and has more golden shimmer/sheen. Tom Ford Savage is browner.

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Illamasqua Allure Powder Blusher
Illamasqua Powder Blusher Allure
B
Product
8
Pigmentation
10
Texture
8.5
Longevity
8.5
Application
3
Total
84%

bareMinerals Ready SPF 20 Foundation Launches


bareMinerals Ready SPF 20 Foundation Launches

Launching this August, bareMinerals (www.bareMinerals.com) unveils a conversation-starting campaign to champion its award-winning foundation franchise and the highly-anticipated launch of its first-ever solid bareMinerals READY™ SPF 20 Foundation. Rooted in the brand’s heritage of speaking to their foundations as a closer relative to skincare than makeup—ever since revolutionizing the industry with the launch of bareMinerals ORIGINAL SPF 15 Foundation in 1995—this campaign introduces the idea that ‘foundation’ has become a dirty word thanks to the cakey, pore-clogging formulas widely available that have given the category a bad rap, instituting fear in women that are relentlessly seeking the solution to flawless skin.

The campaign is supported by the fact that bareMinerals READY SPF 20 Foundation doesn’t look or feel like a foundation. With serious skincare benefi ts—a 108% increase in skin hydration after 12 hours of wear—and invisible long-wearing coverage that will have others complimenting your skin (not your makeup), the word ‘foundation’ does not do this latest innovation justice. ‘We Don’t Like Using the F-Word’ aligns with the brand’s innate desire to challenge the status quo while offering a unique perspective on what bareMinerals READY SPF 20 Foundation can do for the skin. No visible trace of makeup, no parabens or harsh chemicals, no dreaded line of demarcation—simply smooth, fresh, younger-looking skin.

“From the moment I launched bareMinerals, I’ve always struggled using the word ‘foundation,’ it never felt right,” explains Leslie Blodgett, Creator of bareMinerals. “Our formulas do so much more—actually improving the appearance of skin over time and giving women their most beautiful skin ever without looking like they’re wearing makeup at all. So, while it’s technically a foundation, we knew we had to speak to it in a different way…so we did it on our terms. This campaign really sums up our philosophy on this product category—there’s no mistaking what we stand for.”

The first iteration of the ‘We Don’t Like Using the F-Word’ campaign will kick off in North America in mid-August to support the nationwide launch of bareMinerals READY SPF 20 Foundation on September 1, 2012. bareMinerals READY SPF 20 Foundation joins bareMinerals award-winning ORIGINAL and MATTE foundations that each off er unique skin-nourishing benefits in addition to different finishes. While the campaign highlights the product attributes of READY foundation, the underlying message of the campaign is a natural extension and illustrative reinforcement of the bareMinerals brand philosophy of seeing beauty diff erently and believing that beauty can change the world.

bareMinerals READY™ SPF 20 Foundation

Made with good-for-you ingredients, bareMinerals READY SPF 20 Foundation is an innovative concept in solid mineral technology. The first ever solid foundation for the brand, the formula incorporates a unique time-release hydration system that is clinically proven to increase skin hydration by 108% after 12 hours of wear. A complex of mineral-encapsulated glycerin and humic acid locks in existing moisture and breaks down upon application and over time to continuously condition and soften skin. The formula also utilizes a proprietary SeaNutritive Mineral™ Complex coupled with antioxidants and rose hip seed oil, a cold-pressed seed oil, to help accelerate cell turnover for firmer-looking skin and Vitamins C and E for a healthy-looking complexion. This foundation diminishes the appearance of lines and wrinkles, delivers firmer-looking skin and protects skin from harsh environmental stressors with broad spectrum SPF 20 protection. Formulated without parabens, binders, fillers or harsh chemicals. Available in 20 skin-baring shades.

Availability: August 30th, 2012 @ bareMinerals.com

Illamasqua Complement Eyeshadow Palette

Illamasqua Complement Eyeshadow Palette ($42.50 for -0.20 oz.) contains four shades: Slink (soft champagne shimmer), Focus (cool brown metallic), Forgiveness (rich chocolate plum), and Queen of the Night (blackened plum).

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Illamasqua Complement Eyeshadow Palette

Illamasqua Complement Eyeshadow Palette

C+
Product
8
Pigmentation
8.5
Texture
8
Longevity
7.5
Application
3.5
Total
79%

Illamasqua Boost Intense Lipgloss

Illamasqua Boost Intense Lipgloss ($20.00 for 0.20 fl. oz.) is described as a “blueberry violet.” It’s a cool-toned, blue-based magenta pink with violet-fuchsia iridescent shimmer. I couldn’t think of a great dupe for this; lipsticks that may have been somewhat similar in color lacked the shimmer/sheen, which is such a noticeable characteristic of this gloss that they didn’t look alike at all. MAC Style Packed is pinker with no iridescence. LORAC Cliche has some iridescence, but it’s pinker and so much sheerer. Benefit Wild Child also had an iridescent shimmer, but it was sheerer and lighter.

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Illamasqua Boost Intense Lipgloss
Illamasqua Intense Lipgloss Boost
A-
Product
9
Pigmentation
9
Texture
9.5
Longevity
9.5
Application
4
Total
91%

NARS & Andy Warhol Color Collection for Holiday 2012


NARS & Andy Warhol Color Collection for Holiday 2012

All limited edition.  Info for: Department/Specialty Gift Sets + Sephora Pop Gift Sets.

Larger Than Life Lip Gloss ($26.00)

  • Penny Arcade Raspberry
  • International Velvet Pink glace
  • Viva Rich rose
  • Candy Says Shimmering strawberry pink
  • Hollywoodlawn Bright orange-red

Soft Touch Shadow Pencil ($24.00)

  • Empire Black
  • Trash Vivid purple
  • Silver Factory Aluminum
  • Heat Teal

Larger Than Life Long-Wear Eyeliner ($23.00)

  • 47th Street Black with silver shimmer

Highlighting Blush ($28.00)

  • Satellite of Love Sparkling gold sand

Nail Polish ($18.00)

  • Back Room Black
  • New York Dolls Purple
  • Sueprstar Teal
  • 15 Minutes Lemon yellow
  • TV Party Vivid orange

Availability: October 1st @ Sephora

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