Bobbi Brown Pretty Powerful 2.0
Last year, Bobbi Brown launched a fantastic campaign called Pretty Powerful, which was a campaign that focused on real women who aren’t retouched beyond recognition. Amazing women, from friends, co-workers, to celebrities that Bobbi Brown has met in her real life–all to show that there isn’t one definition of beauty. There was so much success last year, they’re doing 2.0 this year. They have launched before/after photos of the first campaign, along with videos, face charts, and application tips. There is also a contest called Tour of America, where you can upload your photo to be the face of your state. You can check it out at Bobbi Brown’s Pretty Powerful micro-site. I’m a big fan of people embracing who they are and using makeup as a way to enhance their natural gorgeousness, so this was one of my favorite campaigns–I’m happy to see it return.