Milani Embrace Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is described as a “deep reddish plum.” It’s a brightened, medium-dark berry with strong, cool pink undertones and a matte finish. It had semi-opaque color payoff that went on fairly evenly, but there was some slight “streaking” where the color appeared lighter/darker in areas. The formula was thin and easily spread across the lips, but it was also easily spread past the natural lip line with the amount pulled on the applicator so be careful or wipe off excess prior to using. The color lasted for eight hours with minimal fading and was just a tad drying after six hours of wear. MAC Acai (LE, $17.00) is darker, brighter, glossier (90% similar). Tom Ford Beauty Velvet Violet (16) (P, $50.00) is glossier (90% similar). Kat Von D Bauhau5 (P, $20.00) is lighter, brighter, cooler (85% similar). Tarte Twerk (P, $20.00) is lighter, brighter, cooler (85% similar). Colour Pop Plastics (LE, $5.00) is darker, more muted, glossier (85% similar). Too Faced Bend and Snap! (P, $21.00) is lighter, brighter, warmer (85% similar). Colour Pop Bad Habit (LE, $6.00) is more muted, warmer, glossier (85% similar). MAC Oh Lady (P, $20.00) is darker, more muted, warmer (85% similar). See comparison swatches / view dupes side-by-side.
Read Full Review