Make Up For Ever Aqua Liners – 1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16
Make Up For Ever Aqua Liners
Make Up For Ever Aqua Liner ($23.00 for 0.058 oz.) is a new liquid liner that launched recently at Sephora. It claims to be “weather, tear, and sweat-proof color” and “100% waterproof.” There are fifteen shades in total (there is no #2 shade), all of which have been photographed and swatched in this post.
#1 is a semi-sheer yellowed gold base with gold shimmer.
#3 is a darkened forest green with olive and green shimmer.
#4 is a medium-dark blue-teal with silver and teal shimmer.
#5 is a bright blue with soft silvery-white shimmer.
#6 is a blackened, cool-toned blue-purple with silver and blue shimmer.
#7 is a blackened violet purple with blue-violet and purple shimmer.
#8 is a medium-dark red-based purple with violet and fuchsia shimmer.
#9 is a bright, neon pink with a soft sheen.
#10 is a neutreal red with soft ruby red shimmer.
#11 is a burgundy wine with fuchsia and pink shimmer.
#12 is a lightened black with a touch of brown.
#13 is a deep, dark black.
#14 is a black-brown with multi-colored shimmer.
#15 is a silvered black with multi-colored shimmer.
#16 is a colorless base with white shimmer.
It’s clear that there’s a new liquid liner formula on the block, and a lot of brands have taken advantage of it: MAC Superslick ($17.50/0.06 oz.), Illamasqua Precision Ink ($27.50/0.06 oz., only available in Abyss and Glister), Laura Mercier Liquid Eyeliner ($26, only available in Gold Thread), Stila Sparkle Liquid Liner ($22.00/0.05 oz.), and Bobbi Brown Glitter Liquid Liner ($20.00/0.05 oz., only available in Silver and Gold during the holiday). I couldn’t tell the difference between the majority of these when it came to the formula (Laura Mercier’s I haven’t tried; Stila’s is chalked full of shimmer/glitter, so they feel a little different).
Make Up For Ever definitely changed up the formula and tweaked the packaging, which is something I didn’t see in the other brands. The brush is actually more tapered and shorter, though still made out of foam. The shorter length actually enables you to have a little more precision and makes it easy to never have too much product on the brush (this makes these edge out just oh-so-slightly ahead, but the longer applicator is still easy to work with). I also felt like the formula was thinner, almost watery, but it wasn’t watered down, because each liner was intensely pigmented. You also have to shake up these Aqua Liners (you’ll hear something rattling inside when you do) — and this isn’t something common to the other brands.
Aqua Liners are budgeproof, smudgeproof, and waterproof. These don’t budge until you’re ready to remove them, and they removed easily with an eye makeup remover like Lancome Bi-Facil or Make Up For Ever’s Sens’Eyes. MAC’s Makeup Removing Wipes also did a fine job of removing these from my arm. The product will flake off more than it will dissolve, but I didn’t experience any flaking while wearing–only when I went to remove it; the best way to describe it is to analogize it to tube mascara.
Though Aqua Liners have a different applicator and the formula is definitely tweaked (at least, in consistency/feel), but in wear, I’ve found that all of the variations on this new type of liquid eyeliner wear extremely well. Make Up For Ever has the largest range at 15. The two shades that overlap across nearly every brand is gold (for MUFE, it’s #1), though Make Up For Ever’s #1 seems a little darker, less metallic gold, more sun-gold, and plain ol’ black (for MUFE, it’s #15).
P.S. — I’m still waiting for a few Stila Sparkle Liquid Liners, and then I’ll post some comparisons for any shades that do compare.
The color range is amazing--it's exactly what I'd expect from Make Up For Ever and totally useful for liquid liner fanatics. There are fun, brightly colored shades, but also some interesting takes on black. And then it's delivered in a formula that holds on all day, through showers and workouts!
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Make Up For Ever Aqua Liner – 1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16
Make Up For Ever Aqua Liner Sneak Peek – Photos & Swatches
I’m not quite done with all of the photos/swatches I need for the review, but I’ve tested these, and they’re amazing! Definitely long-wearing and waterproof. They look a lot like some of the other felt/foam-tipped liquid liners we’ve seen come out in the past few months (MAC Superslick, Illamasqua Precision Ink, just to name a few), but the applicator on these is actually a little different–all of which I’ll go into greater detail in the actual review.
Staying true to our belief of never having to sacrifice color for performance, MAKE UP FOR EVER introduces another vibrant addition to our award-winning Aqua range – new Aqua Liner. This eye-catching, highly pigmented new collection of waterproof liquid eye liner was developed to outperform even in the most extreme environments. Aqua Liner was created to provide make up artists with the ultimate liquid liner that boasts precision, a 100% waterproof formula and a bold assortment of colors.
As the official make up sponsor of Mercedes-Benz Fashion Week Swim in Miami, MAKE UP FOR EVER put artists to work at the top 2011 swimwear shows testing Aqua Liner on models backstage. Their challenge was to create bold, show-stopping make up looks that wouldn’t melt or fade while on the runway under hot lights, performing in the water, or in the humid Miami climate. The end result? Aqua Liner guaranteed intense weather, tear and sweat-proof color that lasted through the shows.
Aqua Liner is formulated with acrylic copolymer, a hydrophobic macromolecule that forms a flexible film to lock water out. It contains 50% more polymers than traditional eyeliner formulations to ensure a long-lasting, waterproof result, as well as essential amino acids derived from apple juice for high-color intensity and bold pay-off.
Available in 15 vibrant shades with matte, iridescent and diamond finishes, Aqua Liner can be used to match all moods and styles. The long and dense, yet flexible applicator is designed like a make up brush handle to ensure easy application, with a specialized foam tip that delivers the ideal amount of texture for drawing an ultra precise line with a buildable result. Aqua Liner goes on evenly and dries quickly for a look that lasts all day and all night long.
This spring, Make Up For Ever has launched a print and online ad campaign featuring their HD Invisible Cover Foundation–and the advertisements have not been digitally retouched. They have also launched a microsite, www.hd-not-retouched.com with a short video featuring the unretouched models shot next to items that have been digitally altered to highlight how deceptive retouching can be.
If there is one thing the early days of MySpace has taught me, it’s that angles are your best friend, and good lighting (or really terrible lighting) can go a long way to improving the overall image! I like that photography and artistry skills were used to achieve this ad.
What do you think of the new campaign?
While unretouched photography has been celebrated by magazines and celebrities alike, there are still very few advertising campaigns that use imagery that has not been digitally altered. HD Invisible Cover Foundation was developed specifically to mask imperfections that are often magnified in front of a camera lens, without adding texture to the skin. MAKE UP FOR EVER is thrilled to show women everywhere that they can look perfect both in front of the lens and in their everyday lives by choosing products that deliver professional results and can stand up to modern technology.