Thursday, May 5th, 2011


Make Up For Ever Aqua Liner – 1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16

Make Up For Ever Aqua Liner Sneak Peek – Photos & Swatches

I’m not quite done with all of the photos/swatches I need for the review, but I’ve tested these, and they’re amazing! Definitely long-wearing and waterproof. They look a lot like some of the other felt/foam-tipped liquid liners we’ve seen come out in the past few months (MAC Superslick, Illamasqua Precision Ink, just to name a few), but the applicator on these is actually a little different–all of which I’ll go into greater detail in the actual review.

See more photos & swatches! Continue reading →

Tuesday, April 26th, 2011


Make Up For Ever Aqua Liner Launches

Staying true to our belief of never having to sacrifice color for performance, MAKE UP FOR EVER introduces another vibrant addition to our award-winning Aqua range – new Aqua Liner. This eye-catching, highly pigmented new collection of waterproof liquid eye liner was developed to outperform even in the most extreme environments. Aqua Liner was created to provide make up artists with the ultimate liquid liner that boasts precision, a 100% waterproof formula and a bold assortment of colors.

As the official make up sponsor of Mercedes-Benz Fashion Week Swim in Miami, MAKE UP FOR EVER put artists to work at the top 2011 swimwear shows testing Aqua Liner on models backstage. Their challenge was to create bold, show-stopping make up looks that wouldn’t melt or fade while on the runway under hot lights, performing in the water, or in the humid Miami climate. The end result? Aqua Liner guaranteed intense weather, tear and sweat-proof color that lasted through the shows.

Aqua Liner is formulated with acrylic copolymer, a hydrophobic macromolecule that forms a flexible film to lock water out. It contains 50% more polymers than traditional eyeliner formulations to ensure a long-lasting, waterproof result, as well as essential amino acids derived from apple juice for high-color intensity and bold pay-off.

Available in 15 vibrant shades with matte, iridescent and diamond finishes, Aqua Liner can be used to match all moods and styles. The long and dense, yet flexible applicator is designed like a make up brush handle to ensure easy application, with a specialized foam tip that delivers the ideal amount of texture for drawing an ultra precise line with a buildable result. Aqua Liner goes on evenly and dries quickly for a look that lasts all day and all night long.

  • #1 Diamond Gold
  • #3 Iridescent Emerald Green
  • #4 Diamond Lagoon Green
  • #5 Diamond Turquoise Blue
  • #6 Iridescent Navy Blue
  • #7 Diamond Black Purple
  • #8 Iridescent Electric Purple
  • #9 Iridescent Fuchsia
  • #10 Iridescent Red
  • #11 Diamond Burgundy
  • #12 Mat Mocha
  • #13 Mat Black
  • #14 Diamond Multicolor Black
  • #15 Iridescent Anthracite

availability: Sephora, $23 each

Check out face charts and step-by-step liner tutorial! Continue reading →

Monday, April 25th, 2011


5 Long-Wearing Cream Eyeshadows

It seems like a lot of readers are looking for cream eyeshadows that are also long-wearing on their lonesome, and these are five of the best I’ve personally tested and reviewed!

Wednesday, March 16th, 2011

Make Up For Ever: Unretouched Campaign

This spring, Make Up For Ever has launched a print and online ad campaign featuring their HD Invisible Cover Foundation–and the advertisements have not been digitally retouched. They have also launched a microsite, www.hd-not-retouched.com with a short video featuring the unretouched models shot next to items that have been digitally altered to highlight how deceptive retouching can be.

If there is one thing the early days of MySpace has taught me, it’s that angles are your best friend, and good lighting (or really terrible lighting) can go a long way to improving the overall image!  I like that photography and artistry skills were used to achieve this ad.

What do you think of the new campaign?

While unretouched photography has been celebrated by magazines and celebrities alike, there are still very few advertising campaigns that use imagery that has not been digitally altered. HD Invisible Cover Foundation was developed specifically to mask imperfections that are often magnified in front of a camera lens, without adding texture to the skin. MAKE UP FOR EVER is thrilled to show women everywhere that they can look perfect both in front of the lens and in their everyday lives by choosing products that deliver professional results and can stand up to modern technology.

See close-up…  Continue reading →

Sunday, March 6th, 2011

Make Up For Ever #50 Rouge Artist Intense Lipstick
Make Up For Ever #50 Rouge Artist Intense Lipstick

Going Basic Black with Make Up For Ever

Make Up For Ever #50 Rouge Artist Intense Lipstick ($19.00 for 0.12 oz.) is a semi-matte black. It’s black–that’s really all it is–no subtle nuances of black but a real, dark black. To get well-defined edges, use a lip brush or even line with black eyeliner prior to lipstick application (which will also provide better wear). The only area I had trouble keeping the color in place was in the center of my lips, where the area tends to fleshier and sits more inside the mouth.

my thoughts on the formula: The Rouge Artist Intense formula is typically opaque, and while it’s not a moisturizing lipstick, it’s not a drying one either, though it does not feel creamy against the lips (it may take a little more pressure to apply than your average lipstick). With lighter shades, I see four hours of wear, but with darker shades, I get around five to six hours of wear.

The Glossover

P
product

#50

B+
There is no more high maintenance shade than black--lipgloss being even more time intensive than lipstick--but at least this formula delivers really rich, opaque color with minimal effort.

Product

9/10

Pigmentation

9.5/10

Texture

8.5/10

Longevity

9/10

Application

4/5

Results
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Dupes
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See more photos & swatches! Continue reading →

Sunday, February 27th, 2011

Make Up For Ever Britney Spears “Hold it Against Me” Make Up Look

Make Up For Ever’s David Hernandez dishes on how to get Britney’s eye-catching make up look from her new music video for “Hold It Against Me.”

Complexion

  • Prep the skin with HD Microperfecting Primer by applying to the entire face with Nylon Brush #30N.
  • Next, apply HD Invisible Cover Foundation all over to achieve a flawless complexion.

Cheeks

  • Use HD Microfinish Blush #14 to highlight the cheeks, shading from top to bottom.
  • To add a slight contour to the cheeks, use the darker shade from our Sculpting Kit and shade just under the cheekbones.
  • Finish by blending Star Powder #941 onto the cheeks, an iridescent white with silver highlights that provides a soft glow.

Eyes

  • Apply Aqua Cream #4 in white all over the eye lids with Brush #14S. Then, add Aqua Cream #2 in steel to the crease.
  • Line the top and bottom lash lines with Aqua Eyes #2L. Next, add intensity to the eyes with Aqua Black, placing it inside the top waterline with Brush #2S.
  • Apply a thick coat of Aqua Smoky Lash Mascara.
  • For added drama, apply Faux Lash #157 to the middle of the lash line first, then lifting the corners until the lashes are secured in place.
  • Finally, apply Aqua Cream #2 to the outer corners of the eyes and blend.

Lips

  • Apply Rouge Artist Intense #18 in nude as a base to the lips.
  • To add dimension, apply Lab Shine #M16 at the edges and center of the lips.