Saturday, September 15th, 2012


Video: Week in Review, Vol. 004

Hope this past week was a good one for you!  Subscribe to our channel if you enjoy the videos! :)

Products Mentioned

Makeup Breakdown

On eyes: Urban Decay Echo Beach Eyeshadow, Urban Decay Nevermind Eyeshadow, Urban Decay Jagged Eyeshadow, Urban Decay Anonymous Eyeshadow, Tarina Tarantino Ammunition Eyeliner, Giorgio Armani Eyes to Kill Intense Waterproof Mascara. On face: Make Up For Ever HD (125), Guerlain Les Voilettes (03), Bobbi Brown Pink Rose Blush. On lips: Giorgio Armani #111 Rouge d’Armani Lipstick.

Wednesday, September 12th, 2012

Make Up For Ever Eye Prime
Make Up For Ever Eye Prime

New Primer on the Block

Make Up For Ever Eye Prime ($22.00 for 0.18 oz.) is described as a “light nude” primer that “reinforces eyeshadow hold and intensifies its color.” It’s supposed to help your eyeshadows look more true-to-color and prevent them from creasing and fading. While it appears to be a pale beige if you swatch it on your skin, once blended onto the skin as a thin layer, it’s invisible against my skin tone. I would only imagine seeing the slightest lightness on darker complexions, because it pretty much blends to an invisible layer of product. For the purpose of this review, I used “pigmentation” as the metric to measure whether the primer made colors look true-to-pan or not.

As a result, this formula is most comparable to popular primers Urban Decay Primer Potion and Too Faced Shadow Insurance. Both have a similar consistency and look. The differences are negligible, and I don’t think most would notice unless you were really looking for them. Make Up For Ever Eye Prime seems a little wetter and more emollient in a way, as it slides across even dry areas well without emphasizing them. It helps lids look smoother, and it does prevent eyeshadow from creasing and fading. I tested some eyeshadows that typically crease and fade if worn alone over this, and I saw improved wear–none of the creasing/fading that would have occurred had I applied them over my bare lids. I don’t think it necessarily amped up my eyeshadow, but it didn’t subdue it, either, which some primers can do, depending on their coloring.

You might know this already, but Urban Decay’s Original Primer Potion creases on me after six hours or so–sometimes it holds up better, sometimes it doesn’t. Too Faced I haven’t had problems with, and I can use other shades of Urban Decay’s (like Eden). I would also say it compares favorably with NARS Smudgeproof, which looks white when swatched and goes on invisible once blended out. NARS has a slightly more velvety feel after it dries down.

Make Up For Ever’s is the most expensive of the bunch at $122/oz. Urban Decay is $54/oz., Too Faced is $51/oz., and NARS is $92/oz. Both Make Up For Ever and NARS come in an opaque tube with a doe-foot applicator, while Urban Decay and Too Faced come in squeeze-tubes.

Which of these primers have you tried? Does one work better than the other?

The Glossover

product

Eye Prime

A+
As always, your mileage may vary. I know the original Urban Decay Primer Potion works for many, many people. I've heard some readers say NARS was one of the worst. Others love Too Faced. Make Up For Ever is the most recent primer added to the line-up. If you've never tried any of them, all four are worth considering.

Product

10/10

Pigmentation

10/10

Texture

10/10

Longevity

10/10

Application

5/5

Results
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Sunday, August 26th, 2012

5 More Positively Electric Eyeshadows

I couldn’t resist–there are too many fabulous bright shades to highlight!  If you’re after a lot of brights, Make Up For Ever has a spectacular selection.

If you could only keep one bright eyeshadow, which would it be?

Sunday, August 19th, 2012

5 Positively Electric Eyeshadows

Brights, brights, and more brights!

What’s your favorite bright color to work with?

Wednesday, August 15th, 2012


This August:  New Aqua Rouge

Calling all lip color addicts. MAKE UP FOR EVER is adding another make up bag must-have to its award winning Aqua range – Aqua Rouge. This new collection of smudge-proof, high-impact liquid lip color delivers the intensity and long-lasting coverage of a lip stain, with the eye-catching shine of a gloss.

Gina Brooke, Madonna’s longtime make up artist, has collaborated with MAKE UP FOR EVER to create the official lip color for the Material Girl’s highly anticipated MDNA tour — new Aqua Rouge #8 in an iconic shade of red. Brooke, a beauty expert in her own right whose work has appeared in every major fashion magazine, approached MAKE UP FOR EVER after falling in love with their Aqua Rouge collection for fall 2012. Together, MAKE FOR EVER and Brooke created the ideal shade of red lip color for the tour.

Available in 12 shades from soft beiges to bold berries, Aqua Rouge’s double-ended tube provides highly pigmented color in two simple steps: first apply your favorite opaque shade using the applicator, and then top with the transparent gloss for a lacquered finish. Aqua Rouge was created for professional make up artists working backstage and on-set who desire products that need minimal touch ups.

Aqua Rouge provides waterproof, kiss-proof color that will not transfer. A combination of high molecular weight polymers and volatile oils lock color on the lips and provide full coverage, to guarantee ultra-long wear. The formula also boasts mica for intense color payoff, and a gelling agent for comfortable and effortless wear.

  • #1 Nude Beige
  • #2 Rosewood
  • #4 Chestnut
  • #5 Beige Brown
  • #7 Pink Brown
  • #8 Red
  • #9 Burgundy
  • #10 Raspberry
  • #11 Dark Raspberry
  • #13 Purple
  • #14 Light Rosewood
  • #15 Pink

Availability: August of 2012 @ Sephora, $24.00 each

Saturday, August 11th, 2012

5 Ocean-Inspired Eyeshadows

When I think of the ocean, I think of blue, green, and teal all merged into one. Depending on the depth and clarity of the water, you might a really smoldering blue, maybe something closer to blackened blue, and at other times, a beautiful translucent aqua blue. I could have easily chosen five more shades for this topic, LOL! There were so many amazing shades to choose from.

What color best represents the ocean in your stash?