MAC Mineralize Back Story & Video

M.A.C has always used minerals in its make-up products but the introduction of Mineralize called for the development of special formulations and innovative techniques, said Nick Gavrelis, the company’s vice president director of global product development.

“These new methods have allowed us to create baked, loose and fluid MIneralize products.

“The formulas in the baked products (Mineralize Skinfinish, Mineralize Skinfinish Natural, Mineralize Blush, Mineralize Eye Shadow), for instance, are free of traditional binders found in pressed powders.

“They’re baked for 24 hours on terracotta tiles and the result is super skin adhesion, pure colour, luminous dimension and a luxurious light finish.”

Learn more about the MAC’s partnership with Clavis Cosmetics to create their baked mineral products by reading the full article.

Visit here to see a quick video clip on the mineral making process!

MAC Manish Arora Collection Review, Swatches, Photos

OVERALL, the packaging is what sets Manish apart from some of the previous launches. The intricate design is plastered over each product, and there are no stickers to deal with–like Fafi. The eyeshadow palette is sturdy, a yellow-gold, and the front cover is decorated in pretty jewels. The colors are all stunning and worth getting if you don’t already have them. The worst part about the launch is it utilized so many permament colors rather than creating limited edition shades. With such a limited release, it almost makes sense to further add exclusivity by having those unique must-have shades. But then again, it sold out within the first day it went up online, so obviously they did something right!

Read Full Review

MAC Cosmetics – Adoring Carmine Sneak Peek!

I was just nosing around, and I stumbled across the Adoring Carmine collection page on maccosmetics.com. I’m all over the red and rose lip sets, and hopefully I’ll find the neutral lip set passable! I’m determined to resist the brush sets this year, if only because I truly, truly have no use for them other than to drool. Though I do love the brush bag!

Plus, here are Passionately Red and Passions of Red!