Thursday, September 27th, 2007

As promised, the rest of the Mattene swatches! And all of them in larger size, so check ‘em out.

MATTENE | MAC COSMETICS

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Thursday, September 27th, 2007

We have them for you! Product images from the upcoming Alexander McQueen collection. This was originally scheduled to launch October 4th, but supposedly it has been pushed back to October 11th — so call your store to find out when they’re launching. View the collection information here!

ALEXANDER MCQUEEN COLLECTION | MAC COSMETICS

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Wednesday, September 26th, 2007

Here are a teaser of swatches (will have them all tomorrow!) and product photos (all of them)! These are super gorgeous, and the color pay off is fabulous on all of them!

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Wednesday, September 26th, 2007

Here are product photos of the Matte2 shadows and the liquid last liners!

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Monday, September 24th, 2007

MAC COSMETICS LAUNCHES NEW LASHES
CREATED BY CELEBRITY MAKE-UP ARTIST AND LASH DESIGNER CHRISTINA SMITH

Lashes have reached a whole new level No longer are lashes just for special nights out or glamorous events, they have become an everyday staple being worn by women of all ages.

This fall, MAC takes Lashes to the extreme  whether it’s a natural effect or a more dramatic look you want, it’s easily achieved with the re-launch of MAC Lashes. Acclaimed celebrity lash designer Christina Smith who has designed custom lashes for Hollywood leading ladies including Liza Minnelli, Kate Hudson, Hayden Panettiere and Gisele Bundchen, created 11 exclusive Lash styles with original, new features and streamlined packaging.

NEW LASH FEATURES AND BENEFITS:

  • Color – MAC Lashes have a unique blend of black and brown natural hairs, so they blend more naturally with your own lashes. Great for even the fairest of lashes.
  • Clear Band – MAC Lashes feature a ground-breaking thin, clear band for easy application and flexibility. Lashes can move, bend and blend.
  • Shorter Width – Say goodbye to trimming false lashes to fit. MAC’s newly designed Lashes have a shorter width, so they fit comfortably to the length of your natural lash line.
  • Intentional Imperfection – No two lashes are the same or perfectly symmetrical. MAC created intentional imperfections in each lash design to create a more natural effect.

NEW LASH PACKAGING:
The new MAC Lashes are packaged in a unique white tray that holds the lashes around a circular post. The post is used for ease of identification, with the left lash on the left side, and the right lash on the right. The white inner tray slides into a clear outer case and locks into place for secure portability. In addition to beautifully displaying the lashes, the new case also allows for easy storage and reuse.

LASH CARE:
MAC Lashes will last through approximately 3-6 wears, with proper care. When removing Lashes from packaging or the lash line, gently lift one end and peel off slowly and carefully to keep Lashes intact. Store lashes in a cool, dry area as humidity or warm temperatures (often found in the bathroom) may compromise the curl of the lash.

Christina Smith
Questions & Answers
M.A.C Lashes

Q: Why do you feel lashes are an important part of a women’s regime?
A:
Lashes create fullness, evoke sexiness, and can be used in many capacities. They open the eyes, and frame the eyes, they can create an emotion or mood depending on the style worn and most importantly they can positively affect someone’s confidence.

Keep reading to see the rest of the interview with Miss Christina Smith, plus learn more about the new lashes available!

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Monday, September 24th, 2007

THE POWER-COMBO OF UNIQUE FORMULA AND WELL-DESIGNED WAND COME TOGETHER IN PLUSH LASH, A NEW MASCARA DESTINED TO CHANGE THE WAY YOU CREATE A DYNAMIC FRINGE FOR YOUR EYES. START WITH THE WAND. SPECIALLY DESIGNED TO INCORPORATE A V-SHAPED GROOVE THAT PRUNES THE BRISTLES ON ONE SIDE WHILE LEAVING THE OTHER SIDE FULL AND LUSH. THE SHORT-BRISTLES COAX THE LASHES UPWARD TO AN EXTRORDINARILY SOPHISTICATED YET FLIRTATIOUS CURL, WHILE THE OTHER SIDE SEPARATES AND COMBS THE LASHES ROOT-TO-TIP CREATING A LONG, WELL-DEFINED GLAMOUR LASH. ADD THE LUXURIOUSLY INTENSE, PLUMPING, NON-CLUMPING, CONDITIONING FORMULA OF THIS INNOVATIVE MASCARA.

PLUSH LASH NEW MASCARA BY MAC COSMETICS

Plush Lash Profile
Instantly plump up lashes for over-the-top voluptuous volume. Contains natural humectant sodium hyaluronate, pro vitamin B5 conditions the lash, while the vitamin E derivative acts as and antioxidant. The combination of waxes and film formers allow for super even and smooth application. Double V groove design and hollow, tightly interwoven filaments allow product to sit on top of the brush and in the feed grooves providing very good volumizing and quick building performance. Use flat side first to push lashes upward and curl. Separate and comb lashes with longer bristles. Ophthalmologist-tested and suitable for wear with contact lenses.

Plush Lash
Plushblack Deep black
Brunette Chocolate brown
Suggested Retail Price: $11.00 U.S./$13.00 CDN

PLUSH LASH NEW MASCARA BY MAC COSMETICS

P.S. – Get free standard shipping on all orders at www.maccosmetics.com with shipping code MATTE.