Tuesday, December 18th, 2007

MAC ANNOUNCES “ARE YOU A MAC ORIGINAL?” CONTEST
In celebration of its new Originals Collection.

New York, December 18, 2007 — MAC Cosmetics announced the “Are You A MAC Original?” contest to launch their new limited edition collection The Originals. The contest is a celebration of one’s individuality and originality — qualities intrinsic to the MAC brand. Launching nationally through the MAC website (www.maccosmetics.com), the contest will also run regionally in 6 key cities across the United States: New York, Los Angeles, Miami, Las Vegas, San Francisco and Houston.

The MAC Originals Collection will launch in stores December 19, 2007. The Originals pays tribute to popular product shades both discontinued or existing that consumers covet and can’t live without. The Originals, a collaboration of the new and the old, introduces new textures and modified formulations of must-have Lipsticks, Lipglass, Eye Shadows and Pigments.

National Contest — How to Enter?
To enter the “Are You A MAC Original?” contest on a national level, consumers can visit www.maccosmetics.com beginning December 26th to submit a picture of themselves wearing their favorite MAC products, along with 50words on what makes them a MAC Original. The winner will be determined by votes online. The winner will receive a $1,000 MAC gift card and the complete Originals collection.

Regional Contest — How to Enter?
On a regional level, MAC will hold the “Are You A MAC Original” Contest in New York, Los Angeles, Miami, Las Vegas, San Francisco and Houston on the weekend of January 4th-6th. MAC customers can visit designated MAC locations for a complimentary makeup application and get a professional photograph taken. Customers can then enter to be the MAC Original winner of the city and will also be automatically entered into the national contest. The regional winner will receive a $250 MAC gift card, the complete Originals collection and a story in a local publication.

For contest rules and regulations, please visit www.maccosmetics.com.

Tuesday, December 18th, 2007

Originals have a lust for life that can never be squelched! Some classics can’t be improved upon — from Carol Channing to Björk to Blondie, Bowie, and every glam rocker and tightrope walker in-between. This season MAC pays tribute to all the high flyers, in the shades, shadows and styles that have stayed with us for all these years, and some of the late-greats we discontinued all too soon. It’s a throwback to the future. Originals are now and forever.

LIPSTICK
Rozz Revival Watermelon reddish pink (lustre)
Chintz on Chintz Sheer mid-tone yellow brown (lustre)
Utter Pervette Soft pastel pink (lustre)
Back to Del Rio Deep brown red (lustre)
Nouveau-Frou Beigey grey pink with white pearl (lustre)
Retrofluid Sheer dirty deep plum with gold and red pearl
Supersequin Plummy pink with silver pearl (lustre)
Twig-Twig Neutral brown plum (lustre)
Sandy B Light shell pink
Russian Red Intense bluish-red
Suggested Retail Price $14.00 U.S./$16.50 CDN

LIPGLASS
Full on Lust Neutral brown pink (cream)
Avarice Mid-tone yellow red with soft red pearl (cream)
Real Desire Deep plum with red plum
Nico Now Mid-tone grey purple with multicoloured pearl (cream)
C-Thru Soft peached-beige with shimmer (cream)
Suggested Retail Price $14.00 U.S./$16.50 CDN

SMALL EYE SHADOW
Daisychain Soft yellow beige with soft white pearl (satin)
Ochre Style Mid-tone yellow brown with gold (frost)
A Little Folie Mid-tone red brown (matte)
Memorabilia Dirty purple (matte)
Clue Mid-tone dirty grey with silver (matte)
Alum Mid-tone blue grey with soft blue pearl (frost)
Charred Deep steelgrey with silver pearl (frost)
Frisco Soft pastel pink (matte)
Parrot Deep aqua blue with bright green and blue pearl (frost)
Suggested Retail Price $14.00 U.S./$16.50 CDN

PIGMENT
Kitschmas Light airy shimmering pink/mauve pearl (frost)
Violet Vivid bright violet-purple (frost)
Melon Soft bright golden peach (frost)
Golden Olive High frosted green gold (frost)
Steel Blue Rich deep turquoise green-blue shone with
small pearl particle (pearl)
Suggested Retail Price $19.50 U.S./$23.50 CDN

GLITTER
Reflects Blackened Red Sparkling burgundy
Reflects Very Pink Sparkling fuchsia pink
Reflects Transparent Teal Sparkling white with turquoise
Reflects Antique Gold Sparkling taupe
Suggested Retail Price $16.50 U.S./$20.00 CDN

EYE PENCIL
Ebony Soft black
Coffee Muted brown
Indigo Muted greenish-blue
Suggested Retail Price $12.50 U.S./$15.00 CDN

MASCARA X
Black Black
Suggested Retail Price $12.50 U.S./$15.00 CDN

Available December 19, 2007 at all MAC locations, 1.800.387.6707 and www.maccosmetics.com.

Check out all the product photos! Continue reading →

Monday, December 17th, 2007

Hey readers!  In case you didn’t know, The Originals has been moved up to launch December 19th (instead of the 26th). It’s already online here, though most of it is “coming soon” but we can drool at the swatches, right?  Expect things to be available for purchase later tonight or tomorrow.

What does everyone have on their lists to must buy, maybe buy, and definitely won’t buy?

Sunday, December 16th, 2007

I ran across this helpful article that interviews several leading cosmetic individuals, including Gordon Espinet from MAC Cosmetics, about how to get ready for holiday parties and the inevitable photos that follow. I’ve included an excerpt, but be sure to head over and read what other artists like Rick DeCecca from Estee Lauder, April Jacob from Pink Beauty, Marie-Johanne Martineau from Yves Rocher, Lori Taylor from Smashbox, and Paul Venoit from Cover Girl had to say.

Gordon Espinet senior makeup artist and VP of makeup artistry, M.A.C Cosmetics:

“The holidays are a great time to experiment with makeup, things like shimmer that we can really be playful with.”

1. Start with hydrated skin. Look for spray-style humectant-fortified waters to help “plump up” your skin. But watch out for moisturizers: Too much can cause your makeup to slip. Use under-makeup products such as depuffing eye creams and lip conditioners, too.

2. For holiday, matte skin is in, but not matte foundation. Look for hydrating foundation and get the matte look from finishing with a powder. If you use a matte foundation and a matte powder, you risk the “crypt-keeper” look. To make eyes seem wider-set, take a dab of highlighter and place on the inner corners of the eyelid.

3. We’re seeing a return to lipstick and a retro red mouth. Anyone can wear red lips — just look for the shade that works for you. And don’t draw it on. Use your fingers and smudge it for a stained look.

Ready for your close-up: Photos with a flash will make you fade away. Try upping the intensity of your makeup by about 20%.

Friday, December 14th, 2007

MAC COSMETIC’S PLUSHLASH MASCARA ($11.00)

A mascara formulated to instantly plump up lashes for extreme voluptuous effect. Works fast. Builds volume smoothly and evenly from root to tip. Delivers a silky, flexible, full fan of lashes. Fluid formula lightly coats lashes one layer at a time without smearing, smudging or clumping. Goes on via an innovative, specially patented wand with a v-shaped groove that prunes the bristles on one side while leaving the other side full and lush. The short bristles coax the lashes upward to an extraordinarily sophisticated yet flirtatious curl, while the other side separates and combs the lashes root-to-tip creating a long, well-defined glamour lash. Volumizing, lengthening, curling, lifting. This mascara features everything you want, with all the top mascara no’s: no clumping, spiking, smudging or flaking.

  • Applicator: Medium-sized length, but fairly thick and dense brush.
  • Clumping: No real clumping even after three full coats – just a touch, but nothing unexpected after going for the gusto with coats.
  • Curl: It actually provides a minimal, natural curl — the curl shown here is courtesy of a lash curler, but the mascara lends a touch of curl for lazy days.
  • Ease: Compared to a lot of mascaras I’ve tested, not nearly as easy. It does take some getting used to, because one side of the brush is sort of flat, while the other one isn’t. After a few applications, you should be able to get the hang of it, though!
  • Length: Lovely length; long, luscious lashes that looked glorious!
  • Thickening: Thicker is definitely better, and this mascara gets a thumbs up for giving me gorgeous, thick lashes.
  • Volume: Oh, can you believe it? Length, thickening, and volume! Yes, it’s true; Plushlash surely pumps up the density, giving me a great full set of lashes.
  • Best: I really love Plushlash because I feel like it delivers on all the points it says it should. I get amazing length, ultra thick, voluminous lashes. It holds a curl, and it never flakes. What’s even better? It’s only $11! I know some drugstore mascaras retail for $8 or so. I also love that you can keep piling on the coats without worrying too much about clumping.
  • Worst: None, honest. The brush might require some practice to get the right results you want, but I swear it isn’t so complicated that you won’t get it.

Check out one more shot of the LENGTHENING POWER! that is Plushlash! Continue reading →

Wednesday, December 12th, 2007

Anyone pick up Air of Style? Thoughts?

The Scent: It is a fairly heavy fragrance when initially smelled from the vial, but when it dries down, it isn’t so heady. MAC describes the scent as, “A baroque blend of white pepper, dates, tuberose, orange flower, jasmine, precious woods, leather, vetiver and amber crystals sumptuously overlaid with the opulence of ylang ylang and orris.” First, the description is insanely long and makes it sound like they threw nearly every particular note they could. I want to say that what I could sniff out was more of a sweet floral scent with jasmine undertones, a touch of woodiness, but mostly sophisticated floral tones. You will probably be able to note the subtle sweetness, and I wouldn’t really call this a masculine scent (far too much floral!).

The Packaging: The bottle pictured online is filled with the perfume, when in reality you receive it in two parts: empty perfume bottle and filled test-tube vial [of the perfume]. They include a funnel so you can put it into the actual bottle. The problem with this packaging is you have to figure out a way to get this bad boy to stand, which is pretty much impossible. The scent is better spritzed rather than dabbed on, so for me, I’ll be filling up travel-size spray vials (from eBay) instead of really utilizing the bottle. The actual perfume vial is cute in design, but it’s not practical, which is a problem for those of us would like to actually display it rather than tossing it into a holder of some sort to keep it vertical. I think they would have been better off if they had used airbrushed metal or higher caliber material for the cap of the vial, too.

Overall: I know some people griped about the price ($60.00), but considering the prices of most perfumes, I don’t really see how this is shock-worthy. Just as there are numerous perfumes that are made by some of the most famous perfume houses that make us want to gag, they are still priced similarly to MAC’s prices. Overall, though, the scent is lovely enough and doesn’t make me want to gag. It’ll be a nice scent to transition from winter to spring.

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