MAC Zoom Fast Black Lash

MAC Zoom Fast Black Lash

U.S. Launch Date: September 24th, 2009

Anyone who thinks Black is Black hasn’t got their hands on Zoom Fast Black Lash, our newest mascara designed for voluptuous night-sky volume, length like a glamorous, never-ending asphalt highway! This is the deep end of the Dark View, the night charm of every neo-Goth night crawler, and the most dramatic statement black could make for the Film Noir way of life. Day or night, sweep it on, and don’t stop there…a second coat before twilight will make the evening all the more exciting. It’s intense. Fast. And blacker than black. Zoom!

Zoom Fast Black Lash creates the most intensely black lashes while adding dramatic volume and length. The formula includes carbon black pigment, which creates the deepest, richest black ever. Zoom Fast Black Lash contains silica to add volume and create beautiful, high drama lashes. Panthenol and pantethine help to condition and strengthen each lash while a derivative of vitamin e and sodium hyaluronate help keep the lashes hydrated, soft and flexible. The patented, perfectly sculpted brush has 3-sided fibres that grab onto each lash, separating and coating each lash evenly in one stroke. Zoom Fast Black Lash is smudgeproof, non-flaking, long-wearing, ophthalmologist-and dermatologist-tested.

  • Deepest Black The blackest of blacks

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Sneak Peek: MAC Makeup Art Cosmetics Collection – Pigments & Reflects Glitters

The talented photographer Marilyn Minter was inspired by MAC’s glitters and pigments. From her portion of the Makeup Art Cosmetics Collection comes two Reflects Glitters (Copper and Rust), two Glitters (Gold and Fuchsia), four pigments (Cocomotion, Brash & Bold, Heritage Rouge, and Push the Edge), as well as Gloss Texture in Clear.

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Sneak Peek: MAC Makeup Art Cosmetics Collection – The Perfect Cheek, Violet Trance, Colour Matters, Obviously Orange

Also designed by Richard Phillips, two blushes (The Perfect Cheek and Notable) appear from MAC Makeup Art Cosmetics Collection. While on the other hand, illustrator Maira Kalman’s Makeup Art Cosmetics Collection includes six colorful shades of eyeshadow complemented by five shades of technakohl liners.

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MAC Style Black Collection – Sneak Peek Promo

Still a month and a half away, MAC’s Style Black Collection continues to create buzz. Slated for September 24th, the collection features a mixture of black shades as well as black-inspired shades (e.g. the mineralize eyeshadows). Are you excited for this upcoming launch? I know I can’t wait for the Volcanic Ash Exfoliator to be re-released myself.

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MAC Make-up Art Cosmetics Collection: The Interviews

MAC Cosmetics Make-up Art Cosmetics Collection:  The Interviews

ART IS M·A·C’S DNA: THE MAKEUP ARTISTRY MAVERICK COLLABORATES WITH THREE RENOWNED ARTISTS TO CREATE WORK INSPIRED BY M·A·C’S FALL COLOUR COLLECTION, MAKE-UP ART COSMETICS.

In M·A·C culture, the human face and body are the ultimate canvas for makeup artists. Makeup and brushes are quite literally the tools. M·A·C Artists are influenced by all forms of art from painting to photography to images in film, using makeup as their means of expression. Like fine artists, they create depth, sculpt contours, brush on highlights, blend textures, mix colours, or apply pigment straight from the tube like Van Gogh. But in this case, the canvas talks back.

“We are M·A·C … Make-Up Art Cosmetics. Every face is a canvas to us, a glorious chance for spectacular transformation. It’s nice to be pretty, but it’s so much more fabulous and interesting to be a persona, something once out-of-grasp that has, through the power of art, become thrillingly real,” says James Gager, Senior Vice President/Creative Director. “In keeping with our art heritage, it made sense to ask these three artists to participate in a unique collaboration with us for fall. Working in their individual mediums – drawing, photography and painting – each applied a different colour palette to a portrait, with inspired results.”

Gordon Espinet, Vice President, Makeup Artistry adds, “Art has no boundaries. Art appeals to ‘all ages, all races, all sexes! Art is ultimately all about individual expression. M·A·C makes no distinction between the fine artist and the makeup artist and gives every artist the power to tell their story with makeup.”

Everything at M·A·C is built around the idea that anything is possible when self-expression is honored, exalted, allowed to rise to its ultimate aria. This season M·A·C celebrates the idea of the Artist in every shade and stripe…makeup as art form. M·A·C has selected three individuals who exemplify this idea through both the subjects they choose, and the wildly individual styles and colours used to convey them. Bold, heroic, big; giggly, playful, clever; dramatic, original, abstract: Fall ’09 as seen by Richard Phillips, Maira Kalman, and Marilyn Minter. Be inspired!

Check out full Q&As with each collaborator

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