MAC Opulash Mascara Now Available at Nordstrom

MAC Opulash Mascara is now available for purchase online at Nordstrom! You can grab it now online or else buy it in-store on April 22nd. (It will be available at all MAC locations on May 27th–Nordstrom gets the exclusive!)

Opulash is supposed to give you some extreme lashes with volumizing and curling, without clumping and “superlative separation.” It retails for $14 a pop.  I’m going to grab mine when it shows up in-stores, since it coincides perfectly for Pret-a-papier’s arrival.

Will you be picking one up?

The Summer Season: MAC Violetta Lipstick

MAC Violetta Lipstick ($14.00 for 0.10 oz.) is a red-based violet purple with a glossy sheen. It has an amplified creme finish and a permanent PRO shade (which does, occasionally, make an appearance on maccosmetics.com as part of seasonal trend reports). It has a very reddish-purple base with more of a true violet iridescent/overlay, but it looks cohesive once applied. Personally, I don’t wear Violetta on its own, but I love pairing it with iridescent or milky pinks as well as fuchsias to brighten it.

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MAC Prep for Colour Collection

The Prep for Colour Collection is a short and sweet collection. I’m not even sure why they bothered with any color cosmetics, and I could have gone for repromotes of great permanent neutrals, too — just because MAC does have a great neutral range. The collection includes one lipglass ($14), three eyeshadows ($14.50), Prep + Prime Skin Brightening Serum ($40), Prep + Prime Face Protect SPF 50 ($30), and Prep + Prime Fortified Skin Enhancer SPF 35/PA+++ ($30).  I don’t have photos of Prepped for Glamour Eyeshadow yet, which I will purchase when it launches in-store on Thursday (so check back then!).

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MAC Prep for Colour Collection

Upcoming MAC Collections: Summer 2010

Upcoming MAC Collections: Summer 2010

Don’t let MAC overwhelm you! Here’s what you can expect over the next few months from MAC.  It seems like a lot, but I swear it feels much lighter than last year.

In April, MAC will launch Prep for Colour and Pret-a-Papier as well as repromote Mineralize Eye ShadowsPrep for Colour is a collection centered around prepping and priming products with three new eyeshadows and lipglass in terms of colour.   Pret-a-Papier is a full color collection featuring a few repromotes in the launch, but there is one new paint pot (Coral Crepe), as well as a theme of neutrals, corals, and peaches within the collection.  This is the bigger launch for April.

In May, we’ll see the release of Superglass, Chromagraphic Pencils, Nudes, Opulash, and To the Beach.  However, keep in mind that Chromagraphic Pencils and Nudes are only releasing at PRO stores, which means you cannot find these products at counters or freestanding stores.  From my understanding, these PRO only products are permanent, though!  Superglass is a medium coverage, ultra glittery gloss–think Dazzleglass but on steroids.  Opulash is short and sweet featuring a new mascara only available in one shade (black), and if you’re near a Nordstrom, you can grab it on April 22nd.  To the Beach is the biggest launch of May, and I’d go as far as to say it’s the biggest launch of summer, with aqua-green packaging.  It’s a full color collection, and I know a few of you have been saving up for this already!

In June, MAC leaves us feeling pretty empty or else they’re being kind and giving you some time to recover.  Right now, June only shows a roll out of pigments to counters and additional shades to freestanding stores.  Counters do not normally carry pigments, but they will in June.  There are also some previously PRO-only shades that will be available at both counters/freestanding locations.  Keep in mind that some of them may not be eye-safe, so ask before you purchase…

In July, there’s really only three collections to fret over:  In the Groove, Alice + Olivia, and Digi-Pops/Look in a Box aka Nordstrom’s Anniversary Collection.  In the Groove is a full color collection, so there is plenty to choose from here so budget accordingly!  Alice + Olivia is a short and sweet collection with only nine products (but no repromotes!)–three new dazzleglass cremes, three new pigments (!), and three new nail lacquers.  Digi-Pops has three parts, but they’re all part of Nordstrom’s Anniversary Collection, along with Look in a Box.  Those with freestanding stores will find iPalette pretty dull, as it is merely a selection of permanent pan eyeshadows for customers to build their own palettes.

I know it seems heavy, but these are really the main collections: Pret-a-Papier (April 22nd), To the Beach (May 27th), In the Groove (July 8th), and Alice + Olivia (July 8th).  Digi-Pops will roll out new Dazzle lipsticks (supposedly to be released later on to freestanding stores, but I have no confirmation yet), while the rest of Digi-Pops is standard anniversary fare or primarily repromotes/permanent shades, so it’s not as big as you think.  (Oh, and skip the brush sets… buy one or two full-size MAC brushes instead of a set.)

What collection(s) are you looking forward to the most?