Thursday, November 20th, 2008

Update on Dazzlelash: This formula just isn’t working out for me!  Some days it flakes, some days it smudges, and then other days it lasts all day.  I just can’t deal with a mascara that’s as finicky as I am!  What Dazzlelash excels at is lengthening lashes and separating them.  You’ll find it harder to clump up as you apply multiple coats with this formula.  It has a nice richness in its black color, too.  I don’t feel it thickens much (if at all), which is a drawback for me as I need thickening for my stubby, wispy lashes.  I found this was more likely to smudge/flake when I used it with Prep + Prime Lash than without it.  It removes easily (no stubborness), and if you’re in the market for separation and length, you ought to check this out if you can.  This seems like a mascara that people either love or just find so-so, but I haven’t heard from too many who outright dislike it.  Plushlash still holds as my go-to mascara (along with Lancome Oscillation and Chanel Exceptionnel) for the time being.

Have you tried Dazzlelash yet? What’s your verdict?

See naked lashes… Continue reading →

Tuesday, November 18th, 2008

Check out these higher quality photos for Lash and Dash!  You can read up on the color story here.

See more photos! Continue reading →

Tuesday, November 18th, 2008

Check out these higher quality photos for Chill! This collection launches January 2009 in North America; February 2009 for international locations. You can read up on the color story here.

See more photos! Continue reading →

Tuesday, November 18th, 2008

Check out these higher quality photos for Dame Edna! This collection launches December 26th, 2008 in North America; January 2009 for international locations. You can read up on the color story here.

See more photos! Continue reading →

Monday, November 17th, 2008

“Hello possums!” Dame Edna Everage is in the house! With her zesty zingers, cutting-edge appearance – lilac hair (which is completely natural), rhinestone-encrusten face furniture, fanciful frocks – frankly; there’s nothing like a Dame!

Dame Edna is the resident muse for our spectacular post-holiday makeup collection, and modestly describes herseld as “probably the most popular and gifted woman in the world today: housewife, investigative journalist, social anthropologist, talk-show host, swami, children’s book illustrator, spin doctor, megastar, and icon.”

With packaging as mirthful and minx-like as the Legend herself, the Dame collection of heavy-on-the-lilac lipstick/lipglass, eye Shadow, highlight powder and nail lacquers is in a class by itself!

Follow my beauty regime possums, and you’ll never be cosmetically challenged – Dame Edna

You can get the collection details in our previous post!

See product photos… Continue reading →

Friday, November 14th, 2008

From WWD (Snippets):

To compose the line, Edna holed up in a conference room with James Gager, senior vice president and creative director of MAC Worldwide, and Jennifer Balbier, senior vice president of product development worldwide for MAC, to brainstorm. “I sat with very keen people wearing black and came up with a range of colors, which flatter me — and I’m approaching 60 from the wrong way — as well as women of all ages,” said Edna.

The offbeat pairing is the wacky type of deal that MAC seems to delight in. “For us, Edna represents the counterculture that MAC is steeped in,” said Gager. “This is a partnership that will make people stop and take notice.”

The line’s outer packaging is lavender — to match Dame Edna’s hair — and adorned with glittery red glasses, another Dame Edna trademark. Shade names — such as Coral Polyp and Varicose Violet (“my mother has varicosity, and thus inspired the color,” cracked the comedian) — follow Dame Edna’s outrageousness. And don’t be looking for a matchy-matchy mix. “We’re not afraid to clash with colors — we have nail polishes that have nothing to do with the lip colors we’re doing,” said Balbier. “It’s a wacky, fun mix.” Dame Edna’s loopy signature is embossed on the powders.