MAC In High Def Collection for Fall 2009 Info & Photos

MAC In High Def Collection

U.S. Launch Date: September 10th, 2009

International Launch Date: October 2009

Cameras everywhere, media, madness, instant images flashed ,around the world in seconds…. You ARE being photographed! Better be optimum-optic, high-frequency fabulous, these are modern times! The In High Def collection is makeup designed for the, new-technology demands of the professional world… The sharp tone, colour and picture clarity of Hi-Def TV. For girls and boys who want to look good no matter who’s looking.

Face and Body Foundation formulated for flawless replication; at last, you can achieve the perfection expected on screen at all times. A complementary collection of ,Lipstick, Lipglass, Mineralize Skinfinish/Natural applied with the 187 Duo Fibre and 188 Small Duo Fibre Face Brushes fool the eye, and the camera. The very best in the new look of Hi-Def, made easy.

Lipsticks ($14.00 U.S. / $16.50 CDN)

  • Close to Real Light, neutral peach pink (Lustre) (Limited Edition)
  • High Def Mid-tone neutral coral (Amplified Cream) (Limited Edition)
  • Sharp Focus Deep brown plum (Lustre) (Limited Edition)
  • Resolutely Red Deepened claret (Lustre) (Limited Edition)

Face & Body Foundation ($32.00 U.S. / $38.50 CDN) (Permanent)

A water-based, water-resistant foundation that provides long-lasting, natural coverage for face and/or body. Ideal for all skin types. Face and Body Foundation provides sheer, natural looking coverage in an easy to blend, water-resistant formula. The long-lasting formula is available in a wide range of colours and contains several emollients to help moisturize and condition the skin. It delivers professional looking results that meet the exacting standards of beauty photography and is ideal for perfecting the face and body.

Mineralize SPF 15 Foundation/Loose ($29.00 U.S. / $35.00 CDN) (Permanent)

A lightweight loose powder foundation that utilizes the power of minerals to provide the skin with a smooth, radiant, natural finish. Brushes on the skin for sophisticated, medium-buildable coverage. Special mineral complex helps keep skin healthy and nourished while the blend of moisturizers and conditioners in the formula help create a smooth, flawless application. Provides essential everyday SPF 15 sun protection.

Mineralize Skinfinish Natural ($25.00 U.S. / $30.00 CDN) (Permanent)

A luxurious domed face powder with minerals, slowly baked to provide a dimensional yet natural-matte finish. Provides perfect low coverage. Use to set and fix foundation or as a touch-up throughout the day.

187 Duo Fibre Brush ($42.00 U.S. / $50.50 CDN) (Permanent)

A large full circular brush used for lightweight application and blending of face powder or pigments. Use to create soft layers or add textures. Made from a soft blend of goat and synthetic fibres.

188 Brush ($34.00 U.S. / $41.00 CDN) (Permanent)

A flat-topped, full circular brush used for lightweight application and blending of any formula colour – fluid, cream, powder or pigment. Ideal for creating soft layers or adding textures. Made from a soft blend of goat and synthetic fibres.

Availability: North America, September 10th, 2009 only at M·A·C retail stores, 1.800.588.0070 and www.maccosmetics.com. International, September 2009 at M·A·C locations, 1.800.588.0070 and www.maccosmetics.com.

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Sneak Peek: MAC Cosmetics In High Def Collection

Launching on September 10th, MAC’s In High Def Collection (see full collection details here) contains several hand-picked products from the existing line as well as some new products that are designed to work well in the high definition environment. There are four new shades of lipstick: Close to Real, High Def, Resolutely Red, and Sharp Focus.

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MAC Makeup Art Cosmetics Collection: Review & Round-up

OVERALL, the collection has a good mix of the bright & bold and the subtle & muted. I feel like there is definitely something for everyone within this launch (particularly since there are over thirty products to choose from), which is always a good thing. My favorite items were the new shades of technakohl liner–bright and beautiful, that’s SO me. The technakohl formula is soft and creamy without being wet, easy to apply, and long-wearing, so I was pleased to *finally* see some new shades get released. The lipsticks gave me nothing to write home about, and I will admit I’m surprised none of them were super dark or opaque.

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MAC Makeup Art Cosmetics Collection: Lipstick & Lipglass Lip Swatches

As I promised, here are lip swatches for all of the lipsticks and lipglasses released with MAC’s latest collection. I have to say that I don’t like any of the lipsticks on me! I don’t think they’re suitable to my coloring, or else the shades are just too blah. Front Lit is like Bubbles lipstick – lots of shimmer, and it’s one of those shades you use more for layering than to wear alone or to add color (instead, it adds shimmer). The lipglasses were definitely better, but my favorites remain as On Display and New Spirit lipglasses.

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