MAC Cosmetics Nail Trend F/W/ ’09 Collection: Q&A with Jin Soon Choi

M·A·C COSMETICS NAIL TREND F/W ’09 COLLECTION Q&A WITH JIN SOON CHOI

Q: M·A·C and Jin Soon – it feels like such a natural match for your first-ever brand collaboration. How did the collaboration come about?

A: It was important to me to partner with a brand that embraced bold trend-driven colours and had a strong tie to fashion – and M·A·C is all about that. From the beginning with M·A·C, everything flowed naturally, and there was a real connection in the development of this collection. As soon as we started working together, I was able to unleash my vision and really express myself through these fashion-forward colours. M·A·C really got the direction I was going in and encouraged me throughout the whole process.

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MAC Nail Trend F/W 09 — Jin Soon Choi for MAC Info & Photos

MAC Nail Trend F/W 09 — Jin Soon Choi for MAC

U.S. Launch Date: August 27th, 2009
International Launch Date: September 2009

Backstage and front row, nail trend has arrived! More than a colour statement, an of-the-moment approach that dazzles with innovation and style. How to do it? Enter Jin Soon, much-sought-after nail guru, who has worked the shows and with the best celebs, collaborating with us to create six nail colours exclusively for MAC.

“There are thousands of sheer and natural colors. It’s time tob e surprising, revolutionary, edgy. Inspired by architecture, these are colors you’ll now dare to wear.” — Jin Soon

Nail Lacquers ($12.00 U.S. / $15.50 CDN)

  • Cool Reserve Mid-tone grey lavender
  • For Fun Rich purple
  • Dance All Night Brick red
  • Rich Dark Delicious Rich blackened brown
  • Dry Martini Khaki olive green
  • Beyond Jealous Blackened blue green

Collection also includes Overlacquer ($12.00 U.S. / $15.50 CDN) and Underlacquer ($12.00 U.S. / $15.50 CDN).

Availability: August 27th, 2009 at all MAC Locations in North America. September 2009 for international MAC locations.

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MAC In High Def Collection: Q&A with Marie Delprete Emmy-Award Winning Makeup Artist

HIGH DEFINITON TELEVISION Q&A WITH MARIE DELPRETE EMMY® AWARD-WINNING MAKEUP ARTIST

Q: You’re an Emmy Award-winning professional makeup artist and long-time supporter of M·A·C. Now you’re partnering with the brand to “Demystify HDTV” through a series of master classes in Spring 2009. What are the top three lessons you’ll be sharing with the attendees of these classes?

I titled these M·A·C master classes “Demystifying HD” because I wanted to take some of the mystery out of high-definition makeup; so the first thing we’ll do is debunk some of the prevailing myths surrounding this new medium. Second, through lecture and demonstration, we’ll explore the many challenges of HD and propose solutions for each problem. Third, we’ll identify the proper products with the necessary texture, finish and luminescent properties for the demands of high-def. We’ll top it all off by deconstructing a basic, HD-ready beauty makeup on a live model.

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MAC In High Def Collection: Behind the Collection

M·A·C COSMETICS MASTERS HIGH DEFINITION MAKEUP PROFESSIONAL ARTISTS AND CONSUMERS REAP THE BENEFITS FROM A RENEWED FOCUS ON FLAWLESS SKIN AND APPLICATION

Not since the 1950s when television and movies switched from black and white to colour has there been such a profound makeup revolution. M·A·C Cosmetics is already prepared for the digital transition with a ,series of Master Classes taught by Emmy® Award winning makeup artist, Marie DelPrete, aimed at teaching the pros how to work in this new medium. These classes will be followed by a fall collection called M·A·C In High Def, a compilation of the greatest HD-friendly formulas and shades for faces and lips that will help regular consumers get the flawless HD look. As the premiere makeup authority since 1984, with a background deeply rooted in providing professional quality cosmetics that are innovative, original and inventive, who better than M·A·C to cultivate a collection of products that prepares skin for the ultimate close-up?

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