Wednesday, January 28th, 2009

Q&A WITH NICK GAVRELIS, VICE PRESIDENT, GLOBAL PRODUCT DEVELOPMENT, FACE AND PRO, MAC COSMETICS

Q: Talk about the development process for Studio Sculpt Foundation SPF 15. What was the need you were filling? Was it due to demand from customers, makeup artists, or both?
It began about two and a half years ago. MAC artists all around the globe helped identify the need for a new kind of cream foundation. We wanted it to give a long-lasting, medium-coverage yet buildable finish, with long term hydrating benefits. We went into the lab aiming to create a formula with modern aspects, like a gel base, combined with a very luxurious, rich, creamy feel. It had to have the wear, flexibility and flawlessness that our makeup artists demanded, as well as the comfort, moisturization, smoothing and perfecting qualities that real women have been asking for.

Q: How many seasons did you test Studio Sculpt backstage?
The Spring/Summer 2009 Fashion Week that took place this past September and October was the third and final season of testing done by the MAC Pro Team. Their passionate feedback helped us adjust and ultimately perfect the formula. For example, we tweaked the way the product glides onto the skin, which ultimately improved the blending time customers experience when applying Studio Sculpt.

Q: What are the benefits of the antioxidants and SPF protection in Studio Sculpt? Does using this foundation provide enough benefits on its own, or does is help to add another layer of protection?
We added known antioxidants Vitamins C and E, which help to defend against free radical damage. Studio Sculpt also contains a combination of titanium dioxide, a physical sunscreen, and octinoxate, a gentle chemical sunscreen. Together they help offer broad-spectrum UVA and UVB protection. While this is sufficient for limited and incidental UV exposure, it’s important to combine with a higher SPF product whenever there’s a chance of additional sun exposure.

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Wednesday, January 28th, 2009

TRIED AND TESTED: DIRECT FROM THE RUNWAYS TO THE STREET
MAC STUDIO SCULPT SPF 15 FOUNDATION & STUDIO SCULPT CONCEALER

Once again, MAC has shattered expectations for foundation performance with its debut of Studio Sculpt SPF 15 Foundation. The gel-based cream formula is the final result of an extensive collaboration between MAC’s Product Development experts and PRO team of makeup artists. Backstage at fashion week provides the perfect testing ground for MAC’s new products and our artists, working tirelessly at countless fashion shows, were eager for a foolproof makeup they could apply quickly and easily. Studio Sculpt is the answer to their prayers. It glides on smoothly and blends effortlessly for a flawless satiny finish—even when additional layers are needed for extra coverage. The water-resistant blend leaves complexions perfectly even-toned and hydrated, while providing all-important broad-spectrum sun protection.

The easy squeeze tube eliminates waste; just dole out the amount needed for each application. Every drop contains uniquely formulated micronized silicone-coated pigments that keep color true, so it appears to sink into the skin without ever becoming mask-like or cakey. A cushiony gel base helps color slip onto skin for a medium-coverage silky finish. The smooth formula offers ample blending time for near mistake-proof application yet adheres flawlessly and stays in place for hours of beautiful wear.

With an ingredient list that reads like a sophisticated skin care product, this makeup clearly aims to offer significantly more than temporary benefits. Sodium hyaluronate, yeast extract and shea butter, all proven moisturizers, add hydration to keep skin looking youthful and feeling healthy. Hyperlea Rhopdopensis Leaf Extract, Beta Vulgaris (Beet) Root Extract and Tamarind Seed Extract help to improve skin’s hydration with continued use. Antioxidant vitamins C and E help defend against free radical damage, and a mixture of titanium dioxide and octinoxate give SPF 15 protection from harmful UVA and UVB rays.
Made for all skin types, this lush formulation is especially suited for dry, sensitive and mature complexions; with continued use, skin becomes increasingly hydrated and supple. Because of the extreme conditions a fashion models skin is exposed to during the 4-week marathon sprint across 4 countries and countless shows, Studio Sculpt was their salvation. This lush uniquely textured foundation delivers ultimate hydration while instantly revitalizing dull and dry skin.

To complete the flawless face created by Studio Sculpt SPF 15 Foundation, MAC introduces Studio Sculpt Concealer. Inspired by the needs of MAC makeup artists, who demanded a full-coverage concealer that never becomes dry and cakey, the gel-based cream formula slips onto skin, effortlessly hiding imperfections. Its silicone coated pigments help retain color purity, for superb coverage that blends easily yet covers completely with just a small amount of product.
Studio Sculpt SPF 15 Foundation

Tuesday, January 27th, 2009

I didn’t have time to post these earlier (I was already ten minutes late leaving for class so I could get Naked Honey up, LOL), but I had a few minutes between classes to get these up for you :) These are pictures for Colour Ready. As some of you figured out, Colour Ready has several repromotes in it, but I believe the focus is on the expansion of the Prep + Prime line, and less so as a color collection. Kind of like… getting your skin ready to take color? LOL.

Tuesday, January 27th, 2009

MAC Cosmetics Colour Ready Collection

Launch Date: April 2, 2009 (North America), April 2009 (International)

Seeking alternative energy, increased mileage from makeup… Colour Ready revs up the Prep + Prime idea, a true hybrid formula between science and beauty. New Transparent Finishing Powder and Line Filler are our lightest yet, in fact invisible when applied, but their silky colourless polymers set and stabilize makeup instantly. The only way to start when you sit down in front of the mirror. Prep + Prime Skin Refined Zone is your stay-put fit on skin that minimizes the appearance of pores without clogging, and visibly diminishes them over time. Two Lipsticks, Eye Shadows, Penultimate Eye Liner and Eye Brows in an essential palette are a habit to happily acquire – Colour Ready is as basic as your 4-inch heel Louboutins.

Lipstick ($14.00 US/$16.50 CDN)

  • Show Orchid Vivid hot pink
  • Impassioned Amped up fuchsia

Eyeshadow ($14.50 US/$17.00 CDN)

  • Bitter Vivid bright golden green flecked with shimmer
  • White Frost Vivid bright white with icy shimmer

Penultimate Eye Liner ($16.50 US/$20.00 CDN)

  • Rapid Black True Black

Eye Brows ($14.50 US/$17.50 CDN)

  • Stud Deep rich blackened brown

Prep + Prime Line Filler ($19.50 US/$23.50 CDN)

Prep + Prime Skin Refined Zone ($19.50 US/$23.50 CDN)

Prep + Prime Transparent Finishing Powder ($21.00 US/$25.00 CDN)

Brush ($34.00 US/$41.00 CDN)

  • 129SH All-purpose for blush or face powder. This brush is particularly good for blush application. The fibers are soft and form a full, rounded shape.

Available: North America, April 2, 2009. International, April 2009.

Tuesday, January 27th, 2009

MAC Cosmetics Naked Honey Collection

Launch Date: June 11, 2009 (North America), July 2009 (International)

Bees do it… now M•A•C does it! Honey that is! As ancient and exotic as Kohl, great beauties have long revered the natural restorative powers of the Golden Elixir.

Following the example of their fabled Queen, Cleopatra, Egyptians bathed in honey and milk. Queen Anne of England used it to silken her hair; from the Ancient Greeks to the Roman Empire, honey has never lost its regal, ever-amber lustre. We love the luxury of its sensual essence…but we also know that it’s a highly efficient and wholesome humectant and healer. Introducing our limited edition Naked Honey collection – three aspects of golden warmth and sun-made sweetness for the body, layered with two decidedly different honeycomb-derived fragrances – celebrating the secret lives of Queen Bees. Complementary shade of High-Light Powder, Eye Shadow and Lipglass are all the buzz for summer.

Lipglass ($14.00 US/$16.50 CDN)

  • She’s a Star Light neutral gold
  • Queen Bee Mid-tone apricot with multi-dimensional pearl
  • Buzz Dark copper brown with multi-dimensional pearl

Eyeshadow ($14.50 US/$17.00 CDN)

  • Crème de Miel Frosty light yellow gold
  • Pollinator Mid-tone warm reddened peach with pearl
  • Buckwheat Dark copper brown with multi-dimensional pearl

High-Light Powder ($24.50 US/$29.50 CDN)
A high -light powder specially created for the Naked Honey Collection . Features an embossed honeycomb pattern . Super fine, impeccably pearlized , it creates so ft high lights. On cheek , brow , shoulders – anywhere on the body .

  • Honey Light A light peachy gold with shimmer
  • Golden Nectar Muted golden tan with gold shimmer

Naked Honey Skin Salve ($18.50 US/$22.50 CDN)
Formulated from honey , organic beeswax, sun flower oil and other natural ingredients , this rich honey –scented and flavoured salve instantly moisturizes and helps recondition dry skin . Multi -purpose . Use everywhere .

Naked Honey Hand And Body Cream ($22.50 US/$27.00 CDN)
A sensuous cream made fro m bio-converted honey , shea butter , and vitamins c and e derivatives . Absorbs quickly for skin -softening moisture . Conditions , nourishes , protects . Use on all areas where ultra -moisture is called for .

Naked Honey Body Wash ($19.50 US/$23.50 CDN)
Formulated fro m bio -converted honey, this body wash cleanses the skin while pro viding the soothing and moisturizing benefits of lavender , narcissus , jasmine flower and blue agave extracts . Pro vides a sensual, calming , cleansing experience .

Creations: Naked Honey ($22.50 US/$28.50 CDN)
An aromatic journey that traces honey ’s fragrant heart back to summer ’s sweetest blooms. Energy starts to buzz, spirits soar, light flora l and woodsy notes float toward an electric finale. Sweet and sexy all the way.

Creations: Africanimal ($22.50 US/$28.50 CDN)
A scent that starts with a honey-ness that ’s seductive and given its dash of pepper , not without spice . Add a dark kiss of bergamot and wood , and an aromatic orgy breaks out to create a scent that ’s all-honey, but far fro m sweet .

Available: North America, June 11, 2009. International, July 2009.

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Sunday, January 25th, 2009

MAC Cosmetics Grand Duos Collection for Spring 2009

Mineralization has swept the beauty nation but MAC makes the next move with Grand Duos: Mineralize Blush that has a marbleized melange on one side, and a complimentary mono-shade on the other. Soft shimmer, super-shine pearl in a pretty tri-colour veining to enhance and glorify cheekbones, followed with the pop and dimension of solid colour shimmer without an overly frosted look. The 188 Small Duo Fibre Face Brush makes the transition magnificent. A sophisticated but simple new way to get your vital minerals!

Grand Duos

  • Moon River Blue pink mélange / Pale yellow pink
  • Love Rock Gold violet mélange / Bright blue pink
  • Grand Duo Copper pink mélange / Plum
  • Light Over Dark Orange yellow mélange / Deep brown
  • Earth to Earth Purple bronze mélange / Yellow brown
  • Hot Planet Copper yellow mélange / Mid-tone plum
  • Intenso Pink gold mélange / Terracotta rose

Brush

  • 188 Brush Flat topped, full circular brush

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