M·A·C COSMETICS MASTERS HIGH DEFINITION MAKEUP PROFESSIONAL ARTISTS AND CONSUMERS REAP THE BENEFITS FROM A RENEWED FOCUS ON FLAWLESS SKIN AND APPLICATION
Not since the 1950s when television and movies switched from black and white to colour has there been such a profound makeup revolution. M·A·C Cosmetics is already prepared for the digital transition with a ,series of Master Classes taught by Emmy® Award winning makeup artist, Marie DelPrete, aimed at teaching the pros how to work in this new medium. These classes will be followed by a fall collection called M·A·C In High Def, a compilation of the greatest HD-friendly formulas and shades for faces and lips that will help regular consumers get the flawless HD look. As the premiere makeup authority since 1984, with a background deeply rooted in providing professional quality cosmetics that are innovative, original and inventive, who better than M·A·C to cultivate a collection of products that prepares skin for the ultimate close-up?
Cameras everywhere, media, madness, instant images flashed ,around the world in seconds…. You ARE being photographed! Better be optimum-optic, high-frequency fabulous, these are modern times! The In High Def collection is makeup designed for the, new-technology demands of the professional world… The sharp tone, colour and picture clarity of Hi-Def TV. For girls and boys who want to look good no matter who’s looking.
Face and Body Foundation formulated for flawless replication; at last, you can achieve the perfection expected on screen at all times. A complementary collection of ,Lipstick, Lipglass, Mineralize Skinfinish/Natural applied with the 187 Duo Fibre and 188 Small Duo Fibre Face Brushes fool the eye, and the camera. The very best in the new look of Hi-Def, made easy.
Lipsticks ($14.00 U.S. / $16.50 CDN)
Close to Real Light, neutral peach pink (Lustre) (Limited Edition)
High Def Mid-tone neutral coral (Amplified Cream) (Limited Edition)
Sharp Focus Deep brown plum (Lustre) (Limited Edition)
Resolutely Red Deepened claret (Lustre) (Limited Edition)
Face & Body Foundation ($32.00 U.S. / $38.50 CDN) (Permanent)
A water-based, water-resistant foundation that provides long-lasting, natural coverage for face and/or body. Ideal for all skin types. Face and Body Foundation provides sheer, natural looking coverage in an easy to blend, water-resistant formula. The long-lasting formula is available in a wide range of colours and contains several emollients to help moisturize and condition the skin. It delivers professional looking results that meet the exacting standards of beauty photography and is ideal for perfecting the face and body.
Mineralize SPF 15 Foundation/Loose ($29.00 U.S. / $35.00 CDN) (Permanent)
A lightweight loose powder foundation that utilizes the power of minerals to provide the skin with a smooth, radiant, natural finish. Brushes on the skin for sophisticated, medium-buildable coverage. Special mineral complex helps keep skin healthy and nourished while the blend of moisturizers and conditioners in the formula help create a smooth, flawless application. Provides essential everyday SPF 15 sun protection.
Mineralize Skinfinish Natural ($25.00 U.S. / $30.00 CDN) (Permanent)
A luxurious domed face powder with minerals, slowly baked to provide a dimensional yet natural-matte finish. Provides perfect low coverage. Use to set and fix foundation or as a touch-up throughout the day.
187 Duo Fibre Brush ($42.00 U.S. / $50.50 CDN) (Permanent)
A large full circular brush used for lightweight application and blending of face powder or pigments. Use to create soft layers or add textures. Made from a soft blend of goat and synthetic fibres.
188 Brush ($34.00 U.S. / $41.00 CDN) (Permanent)
A flat-topped, full circular brush used for lightweight application and blending of any formula colour – fluid, cream, powder or pigment. Ideal for creating soft layers or adding textures. Made from a soft blend of goat and synthetic fibres.
Availability: North America, September 10th, 2009 only at M·A·C retail stores, 1.800.588.0070 and www.maccosmetics.com. International, September 2009 at M·A·C locations, 1.800.588.0070 and www.maccosmetics.com.
Launching on September 10th, MAC’s In High Def Collection (see full collection details here) contains several hand-picked products from the existing line as well as some new products that are designed to work well in the high definition environment. There are four new shades of lipstick: Close to Real, High Def, Resolutely Red, and Sharp Focus.
Lipstick ($14.00 U.S. / $16.50 CDN)
Close to Real is a pale, frosty peach. Despite having a lustre finish, it doesn’t feel like one to me. It feels much more like a frost lipstick, and it definitely looks like it on the lips. I found this one to seem to grab onto every imperfection on your lips–even after I had exfoliated–it just didn’t look very flattering. The color is really pale, so I’d vote on using this more as a layering shade than standalone.
High Def is a creamy, opaque pinky-coral color. It has a slight sheen, but it doesn’t contain any shimmer. On my lips, it doesn’t read very much coral (unfortunately, as MAC lacks corals!), but it’s still pretty. It looks more like my-lips-but-better with a bit more pinky-brown.
Resolutely Red is a mostly opaque, lightly creamy shade of reddish-wine. It’s not super bold or bright, so it’s more of a wearable red. It’s not too cool or warm, either, which I definitely like. It has a glossy look to it when applied.
Of the three I tried, none of them really jumped out at me as must-haves. High Def and Resolutely Red are flattering shades, while Close to Real may be more difficult for some to pull off (it is for me, at least!).
Ease of Use: 8/10
Recommendation: If you’re a fan of lustre finishes but have always wanted a bit more color… you might like these, because they pack a lot more pigmentation than your average lustre!
Sneak Peek: MAC Cosmetics Nail Trend F/W ’09 by Jin Soon Choi
Debuting next Thursday with six different shades (see full color story here), we had a chance to try out two shades: Rich, Dark, Delicious and Dance All Night.
Nail Lacquer ($12.00 U.S. / $15.50 CDN)
Rich, Dark, Delicious is a deep dark chocolate black-brown that runs a little neutral-cool and has nearly imperceptible flecks of shimmer. I can only see the shimmer if I look really hard in sunlight, otherwise it appears mostly as a creme. Two coats made it opaque with no application issues.
Dance All Night is a rich, blood red that goes on nearly opaque with two coats. I do recommend using three thinner coats with this particular shade, because I found medium to thick coats to be a bit overwhelming. This one is all creme–no shimmer whatsoever–and is quite fitting it is so.
I don’t think I own any shades similar to Rich, Dark, Delicious, so it is actually an interesting color in my stash. It’s not quite black, but it’s not brown either, and I surprisingly like it agains tmy skin tone. Dance All Night feels less innovative, but it’s still a nice shade and wearable during the fall. The formula feels slightly thicker, creamier, and it was easier to apply. I’ve personally not have any problems applying MAC polishes nor with how they wear. I always use Zoya’s Color Lock system for my base, top, and drying coats, for reference.
Ease of Use: 7/10
Recommendation: Nail polish fanatics hoping for an improved MAC formula might find in the latest lacquers created by nail guru Jin Soon Choi!
MAC Makeup Art Cosmetics Collection: Review & Round-up
OVERALL, the collection has a good mix of the bright & bold and the subtle & muted. I feel like there is definitely something for everyone within this launch (particularly since there are over thirty products to choose from), which is always a good thing. My favorite items were the new shades of technakohl liner–bright and beautiful, that’s SO me. The technakohl formula is soft and creamy without being wet, easy to apply, and long-wearing, so I was pleased to *finally* see some new shades get released. The lipsticks gave me nothing to write home about, and I will admit I’m surprised none of them were super dark or opaque.
On Display is an absolutely stunning shade of lipglass, and I fervently hope you’ll consider it next time you’re at the counter! New Spirit was also on my radar, though not quite as impressive as On Display, which is just the right blend of dark and bold without venturing too much into vampy. I didn’t love any of the three eyeshadow quads, though I liked Photo Realism and Notoriety. I can’t say skip enough when it comes to the Private Viewing quad!
The eyeshadows, while bright, do offer a lot of repromotes, as only two are new (Off the Page and Maira’s Magic). I found Off the Page to be very reminiscent of Fab & Flashy, which I love, so that alone makes it noteworthy. Haunting will just never live up to my expectations, I think, unless it somehow gets a clue and intensifies itself. I’ve always had a soft spot for Purple Shower, though it does need to be layered on occasion. I want to like Crest the Wave, but I’m not sure if that shade of yellow will work so well with my skin tone.
The glitters are gorgeous in all of their glittering glory, but for most of us, they’re too much of a pain in the butt to justify purchasing. You can’t (and shouldn’t) use glitters on your eyes when they aren’t recommended for the area. Sometimes glitter particles are too large/sharp and can actually scratch or injure your cornea. While I can understand the occasional avant garde application of glitter (and using extremely adhesive bases!), it’s just not something I’d risk, myself, on a regular basis. As such, glitters are best used on the lips (easiest), though you can mix them into nail polishes, moisturizers, or hair gel/spray. They’re usable, but you gotta get creative. I liked all four of the pigments released, though two are repromotes (Cocomotion and Heritage Rouge). They’re all pigmented and go on fairly smooth, with Push the Edge being the more velvety one.