Thursday, January 29th, 2009

Just a little preview of Cremeteam :) It features Lavender Whip lipstick and Fashion Scoop and Looks Like Skin Cremesheen Glasses. Wish I didn’t have to leave y’all to go to class! I swear, my life would be perfect if I didn’t have school to go to!

** Edited: From what I know, the lipsticks are permanent, while the Cremesheen Glasses are limited. Also, the new foundation and concealer are permanent from what I’ve been told!

See swatches & lip swatches! Continue reading →

Wednesday, January 28th, 2009

Q&A WITH GORDON ESPINET, VICE PRESIDENT GLOBAL MAKEUP ARTISTRY, MAC WORLDWIDE

Q: How does this formula perform differently from other foundations in the MAC line?
Studio Sculpt is incredibly versatile, which makes it unique for many reasons, since its texture is silky and creamy, gliding effortlessly onto skin while providing a natural, velvety finish that’s both modern and natural. It can be blended with moisturizer for a more sheer finish that’s never streaky, or combined with concealer for more full coverage. Create a matte finish by applying powder afterwards, or use Studio Sculpt alone to emphasize skin’s natural sheen and highlights.

Q: Why was this product key for you and your team during fashion week? Has Studio Sculpt been used in any photo shoots?
We have anxiously wanted to offer a foundation that leaves skin looking well-hydrated and completely nourished, and can stand up to being used in various ways. Studio Sculpt can be sheered out or used with powder; it always looks flawless, which is a backstage dream. It is the perfect formula for both film and digital photography, in black and white or color. It’s extremely user-friendly, and the finish remains true and consistent in both color and texture.

Q: Is Studio Sculpt appropriate for HD TV use?
It’s absolutely perfect for High Definition television, because the texture is flawless and it helps skin read as real looking, not overly made up. More importantly, Studio Sculpt’s coverage can be easily manipulated into something very sheer, or layered to offer more coverage where necessary, while remaining even-toned and consistent in texture.

More Q&A! Continue reading →

Wednesday, January 28th, 2009

Q&A WITH NICK GAVRELIS, VICE PRESIDENT, GLOBAL PRODUCT DEVELOPMENT, FACE AND PRO, MAC COSMETICS

Q: Talk about the development process for Studio Sculpt Foundation SPF 15. What was the need you were filling? Was it due to demand from customers, makeup artists, or both?
It began about two and a half years ago. MAC artists all around the globe helped identify the need for a new kind of cream foundation. We wanted it to give a long-lasting, medium-coverage yet buildable finish, with long term hydrating benefits. We went into the lab aiming to create a formula with modern aspects, like a gel base, combined with a very luxurious, rich, creamy feel. It had to have the wear, flexibility and flawlessness that our makeup artists demanded, as well as the comfort, moisturization, smoothing and perfecting qualities that real women have been asking for.

Q: How many seasons did you test Studio Sculpt backstage?
The Spring/Summer 2009 Fashion Week that took place this past September and October was the third and final season of testing done by the MAC Pro Team. Their passionate feedback helped us adjust and ultimately perfect the formula. For example, we tweaked the way the product glides onto the skin, which ultimately improved the blending time customers experience when applying Studio Sculpt.

Q: What are the benefits of the antioxidants and SPF protection in Studio Sculpt? Does using this foundation provide enough benefits on its own, or does is help to add another layer of protection?
We added known antioxidants Vitamins C and E, which help to defend against free radical damage. Studio Sculpt also contains a combination of titanium dioxide, a physical sunscreen, and octinoxate, a gentle chemical sunscreen. Together they help offer broad-spectrum UVA and UVB protection. While this is sufficient for limited and incidental UV exposure, it’s important to combine with a higher SPF product whenever there’s a chance of additional sun exposure.

More Q&A! Continue reading →

Wednesday, January 28th, 2009

TRIED AND TESTED: DIRECT FROM THE RUNWAYS TO THE STREET
MAC STUDIO SCULPT SPF 15 FOUNDATION & STUDIO SCULPT CONCEALER

Once again, MAC has shattered expectations for foundation performance with its debut of Studio Sculpt SPF 15 Foundation. The gel-based cream formula is the final result of an extensive collaboration between MAC’s Product Development experts and PRO team of makeup artists. Backstage at fashion week provides the perfect testing ground for MAC’s new products and our artists, working tirelessly at countless fashion shows, were eager for a foolproof makeup they could apply quickly and easily. Studio Sculpt is the answer to their prayers. It glides on smoothly and blends effortlessly for a flawless satiny finish—even when additional layers are needed for extra coverage. The water-resistant blend leaves complexions perfectly even-toned and hydrated, while providing all-important broad-spectrum sun protection.

The easy squeeze tube eliminates waste; just dole out the amount needed for each application. Every drop contains uniquely formulated micronized silicone-coated pigments that keep color true, so it appears to sink into the skin without ever becoming mask-like or cakey. A cushiony gel base helps color slip onto skin for a medium-coverage silky finish. The smooth formula offers ample blending time for near mistake-proof application yet adheres flawlessly and stays in place for hours of beautiful wear.

With an ingredient list that reads like a sophisticated skin care product, this makeup clearly aims to offer significantly more than temporary benefits. Sodium hyaluronate, yeast extract and shea butter, all proven moisturizers, add hydration to keep skin looking youthful and feeling healthy. Hyperlea Rhopdopensis Leaf Extract, Beta Vulgaris (Beet) Root Extract and Tamarind Seed Extract help to improve skin’s hydration with continued use. Antioxidant vitamins C and E help defend against free radical damage, and a mixture of titanium dioxide and octinoxate give SPF 15 protection from harmful UVA and UVB rays.
Made for all skin types, this lush formulation is especially suited for dry, sensitive and mature complexions; with continued use, skin becomes increasingly hydrated and supple. Because of the extreme conditions a fashion models skin is exposed to during the 4-week marathon sprint across 4 countries and countless shows, Studio Sculpt was their salvation. This lush uniquely textured foundation delivers ultimate hydration while instantly revitalizing dull and dry skin.

To complete the flawless face created by Studio Sculpt SPF 15 Foundation, MAC introduces Studio Sculpt Concealer. Inspired by the needs of MAC makeup artists, who demanded a full-coverage concealer that never becomes dry and cakey, the gel-based cream formula slips onto skin, effortlessly hiding imperfections. Its silicone coated pigments help retain color purity, for superb coverage that blends easily yet covers completely with just a small amount of product.
Studio Sculpt SPF 15 Foundation

Tuesday, January 27th, 2009

I didn’t have time to post these earlier (I was already ten minutes late leaving for class so I could get Naked Honey up, LOL), but I had a few minutes between classes to get these up for you :) These are pictures for Colour Ready. As some of you figured out, Colour Ready has several repromotes in it, but I believe the focus is on the expansion of the Prep + Prime line, and less so as a color collection. Kind of like… getting your skin ready to take color? LOL.

Tuesday, January 27th, 2009

MAC Cosmetics Colour Ready Collection

Launch Date: April 2, 2009 (North America), April 2009 (International)

Seeking alternative energy, increased mileage from makeup… Colour Ready revs up the Prep + Prime idea, a true hybrid formula between science and beauty. New Transparent Finishing Powder and Line Filler are our lightest yet, in fact invisible when applied, but their silky colourless polymers set and stabilize makeup instantly. The only way to start when you sit down in front of the mirror. Prep + Prime Skin Refined Zone is your stay-put fit on skin that minimizes the appearance of pores without clogging, and visibly diminishes them over time. Two Lipsticks, Eye Shadows, Penultimate Eye Liner and Eye Brows in an essential palette are a habit to happily acquire – Colour Ready is as basic as your 4-inch heel Louboutins.

Lipstick ($14.00 US/$16.50 CDN)

  • Show Orchid Vivid hot pink
  • Impassioned Amped up fuchsia

Eyeshadow ($14.50 US/$17.00 CDN)

  • Bitter Vivid bright golden green flecked with shimmer
  • White Frost Vivid bright white with icy shimmer

Penultimate Eye Liner ($16.50 US/$20.00 CDN)

  • Rapid Black True Black

Eye Brows ($14.50 US/$17.50 CDN)

  • Stud Deep rich blackened brown

Prep + Prime Line Filler ($19.50 US/$23.50 CDN)

Prep + Prime Skin Refined Zone ($19.50 US/$23.50 CDN)

Prep + Prime Transparent Finishing Powder ($21.00 US/$25.00 CDN)

Brush ($34.00 US/$41.00 CDN)

  • 129SH All-purpose for blush or face powder. This brush is particularly good for blush application. The fibers are soft and form a full, rounded shape.

Available: North America, April 2, 2009. International, April 2009.

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