MAC To the Beach Collection for Summer 2010 + Photos


MAC To the Beach Collection for Summer 2010

U.S. Launch Date: May 27th, 2010

International Launch Date: May 2010 (Asia: June 2010)

There is fun in the sun, to be sure, but to the beach is more of a sensual state of mind – a pleasure we all feel near the sea. The girl and boy from Ipanema, from Cap D’Antibes to West Palm Beach…All around the world, the seaside has a romance, and a kind of golden, sexy alchemy we’re all drawn to. This collection encapsulates it, with a new, lapping-wave Lip-Pencil and High-Light Powder in coral shades, Nail Lacquer – A Scorcher! – Eye Shadow, Kohl, and Powder Blush to get away from it all effortlessly. Sandbags, seashells, the magic of marine life decorating packaging in the most soothing sultry shades of summertime. Close your eyes, and go To The Beach!

The face must be protected at all times! But we have ways to bronze and beautify…fake it, but get colour that looks sun-kissed! A safe way to evoke the golden glow of a glorious walk on the beach, the magical moodiness of sunsets all over the world, colours shifting from glowing gold to glorious bronze to sundown brown. The Chic Glamour of faraway places, a ticket to paradise inspired by the dream of a life lived sur la mer. Bronzing Powder, Cream Bronzer, Lustre Drops, Bronze Body Oil, and our stylish City-To-Seaside to the beach bags…wherever you are, see you at the beach!

Update: Added more product photos. (4/22/10)

See collection details & imagery!

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MAC Pret-a-Papier Collection: Overall Review & Round-up

OVERALL, Pret-a-Papier is a softer, more muted collection for those looking for a more natural look–from eyes to lips to cheeks. I still get a very autumnal feel with this collection, and I think that’s why it has me off-kilter. I’m just expecting to see a little more vibrancy with the summer nearing. I see some loving this for its more neutral feel, but I see others frustrated with the general subtleness of the collection.

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MAC Pret-a-Papier Collection: Lipsticks

None of the lipsticks blew me away — they don’t quite seem to make it there. Taken as a whole, they’re almost too similar to each other. I think looking at the collection overall, it feels like there are no punches of color or vibrancy. For a summer collection, it definitely feels like something we’d see in the fall. I had trouble with the consistency of Archetype and Dressmaker, Dressmaker to apply evenly and smoothly on lips, but Kraft was true to its amplified finish. Made to Order is a very soft, glossy lustre that applies evenly, so I did like that one.

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MAC Pret a Papier Collection

MAC Pret-a-Papier Collection: Lipglasses

Three lipglasses released with this collection, but being the coral fiend I am, Fold and Tuck was the one that I liked the most. It was a lovely shade of coral that was there but not bright with good color. I love the concept of Pret-a-Papier, but it would definitely look better over a lipstick.

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MAC Pret a Papier Collection

MAC Pret-a-Papier Collection: Chromagraphic Pencils & Paint Pots

I am both a little surprised–but very delighted–to say that the Chromagraphic Pencils work wonderfully on the waterline. They look lovely–very fresh and awake–without being too light. I used NC/NW15 on my waterline as soon as I had finished photographing them (nobody likes to see used stuff photograph, yeah?), and here I am three hours later with it still hanging on.  I’d definitely say to grab one when you’re able to if you’ve always wanted an easy way to open up and brighten your eyes.

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MAC Pret a Papier Collection