Tuesday, August 25th, 2009

HIGH DEFINITON TELEVISION Q&A WITH MARIE DELPRETE EMMY® AWARD-WINNING MAKEUP ARTIST

Q: You’re an Emmy Award-winning professional makeup artist and long-time supporter of M·A·C. Now you’re partnering with the brand to “Demystify HDTV” through a series of master classes in Spring 2009. What are the top three lessons you’ll be sharing with the attendees of these classes?

I titled these M·A·C master classes “Demystifying HD” because I wanted to take some of the mystery out of high-definition makeup; so the first thing we’ll do is debunk some of the prevailing myths surrounding this new medium. Second, through lecture and demonstration, we’ll explore the many challenges of HD and propose solutions for each problem. Third, we’ll identify the proper products with the necessary texture, finish and luminescent properties for the demands of high-def. We’ll top it all off by deconstructing a basic, HD-ready beauty makeup on a live model.

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Tuesday, August 25th, 2009

M·A·C COSMETICS MASTERS HIGH DEFINITION MAKEUP PROFESSIONAL ARTISTS AND CONSUMERS REAP THE BENEFITS FROM A RENEWED FOCUS ON FLAWLESS SKIN AND APPLICATION

Not since the 1950s when television and movies switched from black and white to colour has there been such a profound makeup revolution. M·A·C Cosmetics is already prepared for the digital transition with a ,series of Master Classes taught by Emmy® Award winning makeup artist, Marie DelPrete, aimed at teaching the pros how to work in this new medium. These classes will be followed by a fall collection called M·A·C In High Def, a compilation of the greatest HD-friendly formulas and shades for faces and lips that will help regular consumers get the flawless HD look. As the premiere makeup authority since 1984, with a background deeply rooted in providing professional quality cosmetics that are innovative, original and inventive, who better than M·A·C to cultivate a collection of products that prepares skin for the ultimate close-up?

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Tuesday, August 25th, 2009

MAC In High Def Collection

U.S. Launch Date: September 10th, 2009

International Launch Date: October 2009

Cameras everywhere, media, madness, instant images flashed ,around the world in seconds…. You ARE being photographed! Better be optimum-optic, high-frequency fabulous, these are modern times! The In High Def collection is makeup designed for the, new-technology demands of the professional world… The sharp tone, colour and picture clarity of Hi-Def TV. For girls and boys who want to look good no matter who’s looking.

Face and Body Foundation formulated for flawless replication; at last, you can achieve the perfection expected on screen at all times. A complementary collection of ,Lipstick, Lipglass, Mineralize Skinfinish/Natural applied with the 187 Duo Fibre and 188 Small Duo Fibre Face Brushes fool the eye, and the camera. The very best in the new look of Hi-Def, made easy.

Lipsticks ($14.00 U.S. / $16.50 CDN)

  • Close to Real Light, neutral peach pink (Lustre) (Limited Edition)
  • High Def Mid-tone neutral coral (Amplified Cream) (Limited Edition)
  • Sharp Focus Deep brown plum (Lustre) (Limited Edition)
  • Resolutely Red Deepened claret (Lustre) (Limited Edition)

Face & Body Foundation ($32.00 U.S. / $38.50 CDN) (Permanent)

A water-based, water-resistant foundation that provides long-lasting, natural coverage for face and/or body. Ideal for all skin types. Face and Body Foundation provides sheer, natural looking coverage in an easy to blend, water-resistant formula. The long-lasting formula is available in a wide range of colours and contains several emollients to help moisturize and condition the skin. It delivers professional looking results that meet the exacting standards of beauty photography and is ideal for perfecting the face and body.

Mineralize SPF 15 Foundation/Loose ($29.00 U.S. / $35.00 CDN) (Permanent)

A lightweight loose powder foundation that utilizes the power of minerals to provide the skin with a smooth, radiant, natural finish. Brushes on the skin for sophisticated, medium-buildable coverage. Special mineral complex helps keep skin healthy and nourished while the blend of moisturizers and conditioners in the formula help create a smooth, flawless application. Provides essential everyday SPF 15 sun protection.

Mineralize Skinfinish Natural ($25.00 U.S. / $30.00 CDN) (Permanent)

A luxurious domed face powder with minerals, slowly baked to provide a dimensional yet natural-matte finish. Provides perfect low coverage. Use to set and fix foundation or as a touch-up throughout the day.

187 Duo Fibre Brush ($42.00 U.S. / $50.50 CDN) (Permanent)

A large full circular brush used for lightweight application and blending of face powder or pigments. Use to create soft layers or add textures. Made from a soft blend of goat and synthetic fibres.

188 Brush ($34.00 U.S. / $41.00 CDN) (Permanent)

A flat-topped, full circular brush used for lightweight application and blending of any formula colour – fluid, cream, powder or pigment. Ideal for creating soft layers or adding textures. Made from a soft blend of goat and synthetic fibres.

Availability: North America, September 10th, 2009 only at M·A·C retail stores, 1.800.588.0070 and www.maccosmetics.com. International, September 2009 at M·A·C locations, 1.800.588.0070 and www.maccosmetics.com.

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Monday, August 24th, 2009

A video by MODTV that goes backstage at DSquared’s Fall 2009 show (that showed back in February), where MAC artists explain the look seen in the promotional photos. (You can get the collection information here.)

Saturday, August 22nd, 2009

Sneak Peek: MAC Cosmetics In High Def Collection

Launching on September 10th, MAC’s In High Def Collection (see full collection details here) contains several hand-picked products from the existing line as well as some new products that are designed to work well in the high definition environment. There are four new shades of lipstick: Close to Real, High Def, Resolutely Red, and Sharp Focus.

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Close to Real is a pale, frosty peach. Despite having a lustre finish, it doesn’t feel like one to me. It feels much more like a frost lipstick, and it definitely looks like it on the lips. I found this one to seem to grab onto every imperfection on your lips–even after I had exfoliated–it just didn’t look very flattering. The color is really pale, so I’d vote on using this more as a layering shade than standalone.
  • High Def is a creamy, opaque pinky-coral color. It has a slight sheen, but it doesn’t contain any shimmer. On my lips, it doesn’t read very much coral (unfortunately, as MAC lacks corals!), but it’s still pretty. It looks more like my-lips-but-better with a bit more pinky-brown.
  • Resolutely Red is a mostly opaque, lightly creamy shade of reddish-wine. It’s not super bold or bright, so it’s more of a wearable red. It’s not too cool or warm, either, which I definitely like. It has a glossy look to it when applied.

Of the three I tried, none of them really jumped out at me as must-haves. High Def and Resolutely Red are flattering shades, while Close to Real may be more difficult for some to pull off (it is for me, at least!).

  • Product: 8/10
  • Value: 8/10
  • Ease of Use: 8/10
  • Packaging: 7/10

Recommendation: If you’re a fan of lustre finishes but have always wanted a bit more color… you might like these, because they pack a lot more pigmentation than your average lustre!

Availability: MAC Cosmetics (August 27th)

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Saturday, August 22nd, 2009

Sneak Peek: MAC Cosmetics Nail Trend F/W ’09 by Jin Soon Choi

Debuting next Thursday with six different shades (see full color story here), we had a chance to try out two shades: Rich, Dark, Delicious and Dance All Night.

Nail Lacquer ($12.00 U.S. / $15.50 CDN)

  • Rich, Dark, Delicious is a deep dark chocolate black-brown that runs a little neutral-cool and has nearly imperceptible flecks of shimmer. I can only see the shimmer if I look really hard in sunlight, otherwise it appears mostly as a creme. Two coats made it opaque with no application issues.
  • Dance All Night is a rich, blood red that goes on nearly opaque with two coats. I do recommend using three thinner coats with this particular shade, because I found medium to thick coats to be a bit overwhelming. This one is all creme–no shimmer whatsoever–and is quite fitting it is so.

I don’t think I own any shades similar to Rich, Dark, Delicious, so it is actually an interesting color in my stash. It’s not quite black, but it’s not brown either, and I surprisingly like it agains tmy skin tone. Dance All Night feels less innovative, but it’s still a nice shade and wearable during the fall. The formula feels slightly thicker, creamier, and it was easier to apply. I’ve personally not have any problems applying MAC polishes nor with how they wear. I always use Zoya’s Color Lock system for my base, top, and drying coats, for reference.

  • Product: 8/10
  • Value: 8/10
  • Ease of Use: 7/10
  • Packaging: 7/10
  • Overall: 8/10

Recommendation: Nail polish fanatics hoping for an improved MAC formula might find in the latest lacquers created by nail guru Jin Soon Choi!

Availability: MAC Cosmetics (August 27th)

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