WWD reports Lancome will launch a new lipstick called L’Absolu Rouge, from their Rouge Absolu line, in September. The lipstick will be the first to contain Pro-Xylane, an antiaging molecule panted by the brand’s parent (L’Oreal). The entire line will have 36 shades, each with SPF 12. The US will see 15 shades launching this fall, each retailing at $29.
So, anti-aging properties in lipsticks — is it your cup of tea? Lancome isn’t the first brand to do it, as higher luxury brands like Cle de Peau already work that angle. I have to say, $29 is steep for a lipstick when it comes to my budget. I also am skeptical about just how much treatment my lips need – I mean, I’m more concerned about the wrinkles around my lips than the ones on them!
Several weeks ago, I told you all about the upcoming trend of movin’ mascaras from Estee Lauder’s TurboLash to Lancome’s Oscillation. So in that spirit, while Lancome’s isn’t officially due out until winter, you can get it for one day only — tomorrow, July 31st, at the following locations…
- Online: www.lancome-usa.com, and www.sephora.com
- Atlanta: Macy’s at the Lenox Square Mall
- Brea: The Lancome Boutique at the Brea Mall
- Costa Mesa: Nordstrom at South Coast Plaza
- Chicago: Macy’s on State Street and Bon-Ton at the Yorktown Mall
- Dallas: Dillard’s and the Lancome Boutique at NorthPark Center
- Houston: Neiman Marcus at the Galleria
- Miami: Macy’s at the Dadeland Mall
- Manhattan: Bergdorf Goodman, Bloomingdale’s 59th Street, Lord & Taylor, Macy’s Herald Square and the Lancome boutique on Columbus Avenue
- San Francisco: Macy’s Union Square
- Santa Clara: The Lancome Boutique at the Valley Fair Mall
- Short Hills: The Lancome Boutique at the Short Hills Mall
Are you intrigued by this mascara? Will you run out to get yours?
I think I might pick one up, since the Lancome Boutique is right across the way from MAC (where I’mfinally getting my Starflash/Lustretwins stuff!).
LANCOME | MAHARANI JEWELS
Fall 2008 Color Collection
Gorgeous goes global with Maharani Jewels. Lancome’s latest color collection pays homage to India, where the beauty brand opened last year. Many of the makeup shades and creations seen floating down the catwalk recently were reminiscent of the country’s fascinating colors and intricate designs. From deeply colored spices, to the natural hues of the landscape, to vibrant pigments that color traditional Saris, to the gemstone-toned jewels that adorn the neck of a Maharani, or princess, each of these rich pieces highly influenced Lancome’s fall palette.
Poudre Elephant Teint ($36.50) This is the perfect product to achieve a gorgeous glow. In India, the elephant is one of the most revered symbols, denoting royalty, inner strength and nobility. Now this iconic symbol can be found embossed in the powder of this new limited-edition bronzer.
Maharani Juicy Tubes ($18.00) Inspired by the intricate motifs of Mehndi art, these Juicy Tubes are embellished with a golden design of scallop lines, dots, teardrops and paisley shapes. Shades range from Mango Mystere to Guava Enchantment and Autumn Jasmine.
Le Crayon Khol Kajal ($23.50) This ultra-soft khol divinely glides across lids, lining them in exquisite deeply pigmented color. Natural jojoba oil and organic beeswax make application smooth and comfortable. For sultry eyes, evocative of a Bengal beauty, India Ink imbues an intense black for a captivating look. For softer, but equally sexy eyes, smoke out the rich brown hue of Amber Night or delicately apply the lustrous color of Smoky Henna.
Maharani Color Design Eye Shadow Quads ($40.00) The raw and natural tones found throughout India’s countryside are seen in the Lotus Splendor palette with its earthy brown, peach and copper eye shadows, while the Secrets of Benghal palette features soft pink, dusty mauve, eggplant and highlighting shadows. Paired with Le Crayon Khol Kajal in India Ink, the combination of shadow and dark liner work in harmony to create a sultry, intense eye look.
On counters now!
See more photos…
What’s with all the buzz on mascara? I recently received Spinlash to try out, which I have yet to test (but now I think I better try this stuff ASAP). Today, WWD tells the industry that Estee Lauder is releasing a vibrating mascara, TurboLash ($30.00), July 17th as a Saks 5th Exclusive, but will roll out across the US in December. (And both L’Oreal and P&G seem to have their own in the works!)
The cosmetics giant is set to release TurboLash All Effects Motion Mascara, which the brand is touting as the world’s first battery-operated, vibrating, all-effects mascara. It will be launched on July 17 as a Saks Fifth Avenue exclusive.
“There is a relationship between vibration, length, volume, separation and curl,” said Elana Drell-Szyfer, senior vice president of global marketing for Estée Lauder.
“Together, they deliver an unbelievably enhanced first to market product, which we feel is revolutionary.” — WWD
But wait, that’s not all! Lancome’s Oscillation debuts this fall, and yes, the brush–it oscillates!
Lancôme’s Oscillation mascara also is billed as revolutionary by company executives, thanks to its brush that (as the product name suggests) oscillates.
Jean-Louis Guéret, creator of mascara brushes for Lancôme, said he came up with the idea for Oscillation after watching makeup artists at work. While applying mascara, their hands move in a zigzag pattern. So to best emulate the movement, Guéret explained, he conceived a flexible, polymer-based mascara brush that vibrates along its longitude at 7,000 micro-oscillations a second. Getting the battery-powered movement started takes simply pressing lightly on an area of the mascara’s outer tube, which turns on a 3-centimeter motor.
Guéret said that, as the mascara brush vibrates against eyelashes, they become “organized” and evenly coated with a mascara formula conceived with ultrafine particles specifically for the product, which also extends, curls, shapes and makes lashes seem thicker. He claims Oscillation’s Ultrafine Dispersion technology allows mascara to glide easily onto lashes and for rapid application. — WWD
Spinning, vibrating, oscillating mascaras? What do you think? Are you curious about the new technology? A bit fearful of something vibrating coming near your eyes? Will you be picking one, two, or all three of the latest in makeup technology?