What’s with all the buzz on mascara? I recently received Spinlash to try out, which I have yet to test (but now I think I better try this stuff ASAP). Today, WWD tells the industry that Estee Lauder is releasing a vibrating mascara, TurboLash ($30.00), July 17th as a Saks 5th Exclusive, but will roll out across the US in December. (And both L’Oreal and P&G seem to have their own in the works!)
The cosmetics giant is set to release TurboLash All Effects Motion Mascara, which the brand is touting as the world’s first battery-operated, vibrating, all-effects mascara. It will be launched on July 17 as a Saks Fifth Avenue exclusive.
“There is a relationship between vibration, length, volume, separation and curl,” said Elana Drell-Szyfer, senior vice president of global marketing for Estée Lauder.
“Together, they deliver an unbelievably enhanced first to market product, which we feel is revolutionary.” — WWD
But wait, that’s not all! Lancome’s Oscillation debuts this fall, and yes, the brush–it oscillates!
Lancôme’s Oscillation mascara also is billed as revolutionary by company executives, thanks to its brush that (as the product name suggests) oscillates.
Jean-Louis Guéret, creator of mascara brushes for Lancôme, said he came up with the idea for Oscillation after watching makeup artists at work. While applying mascara, their hands move in a zigzag pattern. So to best emulate the movement, Guéret explained, he conceived a flexible, polymer-based mascara brush that vibrates along its longitude at 7,000 micro-oscillations a second. Getting the battery-powered movement started takes simply pressing lightly on an area of the mascara’s outer tube, which turns on a 3-centimeter motor.
Guéret said that, as the mascara brush vibrates against eyelashes, they become “organized” and evenly coated with a mascara formula conceived with ultrafine particles specifically for the product, which also extends, curls, shapes and makes lashes seem thicker. He claims Oscillation’s Ultrafine Dispersion technology allows mascara to glide easily onto lashes and for rapid application. — WWD
Spinning, vibrating, oscillating mascaras? What do you think? Are you curious about the new technology? A bit fearful of something vibrating coming near your eyes? Will you be picking one, two, or all three of the latest in makeup technology?
This May, Lancôme is proud to launch Brazilian Earth Colors by Daria Werbowy. Created by Lancôme spokesmodel Daria Werbowy, these three products include a lipstick, lip gloss and eyeshadow quartet. A portion of the proceeds will benefit Centro Espacial Vik Muniz, a group that supports arts education programs for young adults in Rio de Janeiro.
The project came about after Daria visited one of the Centro Espacial programs as part of a trip to Brazil. She toured the facilities and was treated to a special performance by the young adults who study a variety of specialties there. Moved by what she saw, she approached the Lancôme team about creating products that could be sold to benefit Centro Espacial. The team enthusiastically agreed and Daria quickly visited the labs outside of Paris to learn about mixing makeup. The product development and research teams showed her how to blend colors and choose textures and ingredients. A fan of neutral shades, Daria decided upon beautiful nudes that call to mind some of the earth tones she saw in Brazil.
Brazilian Earth Colors by Daria Werbowy will launch this May around the world. In the United States, it will be available exclusively at Sephora, the Lancôme boutiques and www.lancome-usa.com.
The Daria Collection includes the following new products: Color Fever Lipstick in Beige Caracai, $26.00, Color Fever Gloss in Nude Prainha, $24.00, Color Design Eye Shadow Quad in Carnet de Velours, $45.00
Lancome Resurface Microdermabrasion Body ($46.00) is my newest addition to my shower regimen. I love exfoliation; it just feels like I’m getting clean, my skin is always incredibly softer post-exfoliation/scurb, and if I could do it every day, I would.
For my body, while I do sugar scrubs once a week or so, I do find that they can be a little rough from time to time. Enter Lancome Resurface Microdermabrasion! They use aluminum oxide crystals and finely ground pumice stone as their exfoliators of choice, which is a very, very fine mixture that you smooth over your skin, massage into it, and come out with gorgeous looking skin.
It is such a fine/small exfoliant, so it is ideal for anyone who has sensitive skin, exfoliates regularly, or may be fair skinned and stronger exfoliants leave tell-tale redness behind. You get a pretty decent sized tube of the stuff for the price, and you really only need a pea-sized amount for each leg. Another thing I like about this is that unlike a lot of my sugar scrubs, this doesn’t have any oiliness to it, so I can use it right before I shave without getting film and residue in my razor afterwards. I’m so in love with this product, and it is the perfect addition to my body care–just in time for summer!
It’s been awhile since I’ve had a makeover (I want to say not since my Chanel makeover last May), and to be honest, I’m not a huge fan of makeovers, but I really enjoyed this one. Perhaps it’s because I’m so into blogging nowadays, so I always have a lot of questions to ask, and I’m really listening to what they’re saying. The picture above is me post-makeover, and it turned out well, thanks to Kim the Lancome Expert.
First, since the event was focused on Dr. Klauer and her philosophies about eating right and exercising, I want to talk a little about what I gleaned from her. I do want to preface it with the fact that I have not read her first book, though now I have an advanced copy of her second book (all attendees received a signed copy!). She spoke about the importance of getting certain vitamins, like Vitamin D-3 and Omega-3.
She talked a bit about the importance of calcium and getting a bone density scans once you start menopause. The reason for this is because it gives you a baseline so you can see how and how fast your bone density is decreasing. She advocates eating more fish, because of the benefits of them as a food, but also because of their Omega-3 amount. She does mention that if you’re young or still planning to have children to make sure you are aware of mercury levels in fish, so you may want to dry dark Italian tuna.
There’s tons more advice and makeup tricks I learned and heard… Continue reading →
To celebrate Christopher’s sexy designs, flair with color and international mindset, Lancôme asked him to collaborate on a project for the iconic, oft-imitated Juicy Tubes franchise. The result: The Juicy Tubes World Tour, nine new lip glosses, each decorated with an illustration by Christopher. The shades, names and flavors were born from his fashion travels: from Rio, where, “the girls have an incredible kind of beauty,” to Paris, “the fashion capital of the world,” to New York, where”girls are groomed, sophisticated and so well dressed,” each captures the excitement of the hottest cities around.
Christopher is thrilled to be part of the Lancôme family and equally excited to be part of what he deems the “Juicy Tube phenomena.” “I have always loved the way a Juicy Tube can transform a lip with its patent texture and appearance,” he says. “It plumps the lip to perfection.”
- Red Hot New York
- Fifth Avenue Frosting
- Copacabana Coffee
- Rio Mango
- Grand Café Crème Brûlée
- Moulin Rose
- Paris Bubbly
- Tokyo Plum Blossom
- Peach Mochi
Available March 2008 at www.lancome-usa.com, Lancome Boutiques, and counters nationwide. Each retails for $18.00.
Lancôme introduces the must-have lipstick shade of the season! Color Fever Shine in Pixel Pink is the fourth installation of the Pout-à-Porter series of limited-edition lipsticks created exclusively for the runway by renowned makeup artist Gucci Westman. Westman collaborated with Fashion Designer Thakoon to create a beautiful sheer raspberry shade, which was worn by all the models during Thakoon’s Fashion Week Spring 2008 fashion show.
Pixel Pink is a gorgeous shade of pink with just a touch of mauve/plum in it that keeps it a toned down, subtle shade of wearable pink for just about anyone. It applies sheerly, but it can be built up for more color pigmentation (which is what you see on my lips). It has a nice glossy sheen, and it wears well throughout the day. I like the Color Fever Shine range, because they feel really moisturizing and smooth on the lips, like you aren’t even wearing lipstick. The only downside is the price ($25.00), which is steeper than my usual go-to lipsticks are. Nonetheless, I still think this is a more universal pink, which makes it worth taking a peek at if you can.
Available at www.lancome.com, as well as Lancôme Boutiques, Neiman Marcus, and Bergdorf Goodman.