Kiehl’s for Earth Day with Rare Earth Deep Pore Cleansing Masque
In honor of Earth Day, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is pleased to announce a limited Edition Label Art series, where 100% of net proceeds will benefit the Waterkeeper Alliance a charity long supported by Kiehl’s for the past 30 years. This grassroots advocacy organization, with nearly 200 Waterkeeper member organizations, is dedicated to empowering communities to protect and preserve our waterways from polluters. www.waterkeeper.org.
To commemorate the philanthropic success of “Friends of Kiehl’s” Earth Day 2009 and 2010 initiatives – which raised $100,000 for Waterkeeper Alliance, and $200,000 for the Rainforest Alliance – Kiehl’s is proud to extend its relationship with Waterkeeper Alliance in 2011, with a donation of $100,000.
Staying true to Kiehl’s longstanding mission of supporting initiatives to help preserve and protect the environment, two “Friends of Kiehl’s” have created Limited Edition labels for Kiehl’s Rare Earth Deep Pore Cleansing Masque (Michael C. Hall and Chloe Sevigny), made with fairly-traded Amazonian White Clay from the Marajo Island. An ingredient found at the basin of Brazil’s Amazon River, White Clay, also known as “magic earth,” is a natural ingredient known for its skin detoxification properties. With this in mind, a partnership was born from the ideal pairing of an organization that preserves waterways from polluters, and a product that removes dirt, toxins, excess oil and dead cells from the skin.
100% of Net Kiehl’s Proceeds from this Limited Edition Label Art series will benefit Waterkeeper Alliance. The Limited Edition Rare Earth Deep Pore Cleansing Masque ($23.00) series features water-ecology inspired designs by socially conscious influencers, depicting their vision of social responsibility. Available at kiehls.com.
This Week’s Beauty Report: Saturday, May 8th, 2010
- Illamasqua‘s BODY ELECTRICS will launch in select Sephora stores and online at Sephora.com this month.
- Kiehl’s will launch SUPER FLUID UV DEFENSE SPF 50+ this May. It contains stabilized Parsol 1789 and Oxybenzone, as well as Homosalate, Octocrylene, and Octisalate for both UVA and UVB protection. It will retail for $32.
- Beauty.com has paired up with Lela Rose to launch the Lela Rose Feather Painted Linen Beauty Clutch, which is available with purchase of $100 or more.
- Smashbox’s Naked Beauty Collection has launched on Nordstrom.
- Kate Somerville launches CYTOCELL, which comes at a pricey $150 for 1.7 oz.
- TEMPTU has their SUMMER GLAM kit, which includes a limited edition blush and highlighter just in time for summer.
Seems like a slow week… Ha!
World AIDS Day 2009
Today is World AIDS Day. It is a day dedicated to raising awareness about HIV/AIDS, but it also remembers the people who have lost their lives to the spread of this pandemic. This year’s theme of the campaign is Respect and Protect. Learn more about the campaign, as well as HIV/AIDS at http://www.worldaidsday.org.
In support of the effort, some beauty brands have joined in to raise awareness and support the cause…
- Kiehl’s will doante 100% of net profits from each sale of Hand Care for a Cure, which is a limited edition version of its Ultimate Strength Hand Salve, to stemming the loss of life from HIV/AIDS. Kiehl’s has been committed to raising awareness of HIV/AIDS since 1996, and this year they’ve partnered with amfAR, the Foundation for AIDS Research.
- MAC Cosmetics is supporting World AIDS Day with a company-wide effort volunteer initiative. Hundreds of MAC artists from New York will be spending their time and sharing their skills with God’s Love We Deliver Facilities dedicated to improving those residents affected by HIV/AIDS. The New York City store will have a special one-day in-store promotion where 100% of sales for all Viva Glam Lipsticks and Lipglasses will be matched dollar-for-dollar by the MAC AIDS Fund. MAC has a year-round HIV/AIDS awareness initiative with their Viva Glam product line-up. 100% of all sales of Viva Glam Lipsticks and Lipglasses go towards fighting HIV/AIDS. MAF has raised over $150 million through the sale of the VG line.
- Obsessive Compulsive Cosmetics will be donating 100% of the selling price of their NSFW Nail Lacquer to National AIDS Education and Services for Minorities, Inc.