IT Cosmetics Now at Sephora!

IT Cosmetics Your Skin But Better CC+ Cream Illumination
IT Cosmetics Your Skin But Better CC+ Cream Illumination


IT Cosmetics has launched a select number of products, including several that are new (and exclusive), at Sephora.

Availability

Now online (some items coming soon)

Sephora

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The Details

Products Available

  • Anti-Aging Armor Super Smart Skin-Perfecting Fluid SPF 50+ ($38.00) (Exclusive)
  • Brow Power Brow Pencil ($24.00)
  • Bye Bye Lines Serum ($58.00) (Exclusive)
  • Bye Bye Makeup Cleansing Balm ($38.00)
  • Bye Bye Pores Primer Serum ($38.00) (Exclusive)
  • Bye Bye Pores Pressed Finishing Powder ($29.00)
  • Bye Bye Pores Poreless Finish Airbrush Powder ($24.00)
  • Bye Bye Redness Neutralizing Cream ($32.00)
  • Bye Bye Under Eye Eye Cream ($48.00) (Exclusive)
  • Bye Bye Under Eye Illuminating Concealer ($24.00)
  • Bye Bye Under Eye Concealer ($24.00)
  • Confidence in a Cream ($48.00)
  • Bye Bye Pores Powder Brush 701 ($58.00)
  • Skin Perfecting Brush 702 ($48.00)
  • Je Ne Sais Quoi Hydrating Lip Treatment ($24.00) (Exclusive)
  • Superhero Mascara ($24.00)
  • Tightline 3-in-1 ($24.00)
  • Your Skin But Better CC+ Powder ($35.00)
  • Your Skin But Better CC+ Cream Illumination ($38.00)
  • Your Skin But Better CC+ Cream ($38.00)

IT Cosmetics Velvet Luxe Brushes (304, 307, 314, 320, 322) Reviews & Photos

IT Cosmetics No. 304 Velvet Luxe Plush Foundation Brush ($38.00) is designed as a “flat but wide” brush for cream and liquid foundation application. It’s a medium-sized, dense, dome-shaped foundation brush made out of synthetic fibers. The brush head measured 33.5mm in width, 32.0mm in length, and 17.4mm in thickness with a handle length of 7.2 inches / 18.3 centimeters. IT’s Velvet Luxe range uses incredibly soft synthetic hairs that are as soft as high-end goat hair used by brands like Chikuhodo, Hakuhodo, etc. I liked this best with liquid, medium coverage or greater foundations with satin to luminous finishes, and it will fit in best with someone who tends to apply their foundation in patting and smooth downward (or upward) strokes rather than in circular, buffing motions.
The curved edge fits in well when maneuvering around the nose, underneath the eye, and around the mouth. Personally, I still preferred the No. 302 for liquid foundation.

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IT Cosmetics No. 304 Velvet Luxe Plush Foundation Brush
IT Cosmetics   No. 304 Velvet Luxe Plush Foundation Brush
A
Product
14
Fitness
14
Durability
5
Construction
5
Total
95%
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Top 10: Luminous Blushes (Cool-Toned Edition)

For those who prefer their cheek colors on the cooler side, today’s edition features cool-toned options for blushes with a more luminous sheen (see yesterday’s warm-toned picks).

  1. Laura Geller Plumberry — A Cool Berry with a Luminous finish.
  2. Becca Gypsy — A Warm Pink with a Luminous finish.
  3. Colour Pop Monster — A Cool Lavender with a Pearl finish.
  4. Urban Decay Bittersweet — A Warm Purple with a Satin finish.
  5. Clinique Pansy Pop — A Cool Lavender with a Satin finish.
  6. MAC I'm a Lover — A Cool Pink with a Satin finish.
  7. Makeup Geek Head Over Heels — A Cool Pink with a Luminous finish.
  8. IT Cosmetics Magical in Mauve — A Cool Plum with a Luminous finish.
  9. Clinique Berry Pop (03) — A Cool Fuchsia with a Satin finish.
  10. MAC Peony Petal — A Cool Pink with a Satin finish.

See side-by-side swatches!

Top 5: Plum Blushes for Fall 2015

Plum is one of my favorite cheek colors to wear (right after coral!), because they can run cool or warm in tone, so they work with a lot of looks. It’s also a great shade to pair with the deeper lip colors that we often see in fall and winter. What are your favorites?

  1. Urban Decay Rapture — a purply-plum with subtle pearl
  2. theBalm Cabana Boy — a cooler-toned plum with sheen
  3. IT Cosmetics Radiant in Rose — a rosy plum with a luminous finish
  4. Sleek Pomegranate — a brightened, berry-plum with a frosted sheen
  5. NARS Oasis — a warm plum with gold pearl

>> See side-by-side swatches! <<

Sneak Peek: IT Cosmetics The Romantics Naturally Pretty Vol. 2 Eyeshadow Palette Photos & Swatches

IT Cosmetics The Romantics Naturally Pretty Vol. 2 Eyeshadow Palette
IT Cosmetics The Romantics Naturally Pretty Vol. 2 Eyeshadow Palette

IT Cosmetics The Romantics Naturally Pretty Vol. 2 Eyeshadow Palette ($43.50 for 0.46 oz.) includes fourteen matte eyeshadows, plus a shimmery eyeshadow designed to layer with the matte eyeshadows to give you the ability of matte to pearl finishes on the fly. Full review to come, but here’s a quick preview of what’s to come! I have the original palette, too, but I need to re-swatch it before I can post (I didn’t realize it was a wet/dry formula when I initially photographed and swatched it a year ago).

See more photos & swatches!

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IT Cosmetics Matte Sweet Apple Vitality Cheek Flush

IT Cosmetics Matte Sweet Apple Vitality Cheek Flush ($24.00 for 0.136 oz.) is a muted, medium pink with subtle, cooler undertones and a matte finish. MAC Hipness (LE, $21.00) is lighter, warmer. NYX Dusty Rose (P, $5.00) is lighter, warmer. NARS Amour (P, $30.00) is darker, warmer. Colour Pop Hysterical (LE, $8.00) is cooler. MAC P.S. I Like You (LE, $22.00) is cooler. Colour Pop Early Bird (P, $8.00) is lighter, cooler. Chanel Crescendo (250) (LE, $45.00) is lighter. Tarte Irreplaceable (LE, $26.00) is warmer. Makeup Geek Love Affair (P, $9.99) is darker, brighter. NARS 413 BLKR (P, $30.00) is darker, brighter. Milani Tea Rose (08) (LE, $7.99) is warmer. See comparison swatches / compare dupes side-by-side.

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IT Cosmetics Matte Sweet Apple Vitality Cheek Flush
IT Cosmetics Vitality Cheek Stain Matte Sweet Apple
A
Product
9
Pigmentation
9
Texture
9
Longevity
10
Application
5
Total
93%