Thursday, March 15th, 2012


Behind the Scenes with Illamasqua’s Human Fundamentalism Collection

Illamasqua Human Fundamentalism is such a gorgeous campaign with really dramatic, artistic looks and costumes. I’m so pleased to be able to share several photos from behind-the-scenes that Illamasqua has provided! I’ve also included additional campaign imagery, because it’s truly stunning and inspiring!

Illamasqua also recently relaunched their website, and they’re one of the few brands that really takes the time to create real swatches shown on real people. I mean, seriously — check out their moving skin swatches! They’ve also launched an interactive Socialise aspect that includes how-tos, swatches, and more.  I know that they’re going to be posting a ton of extras for their recent collection on the Socialise section!

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Monday, March 12th, 2012


Illamasqua Human Fundamentalism Collection for Spring/Summer 2012

Human Fundamentalism is an explosion of your alter ego. It’s becoming who you are and not who you’re told to be. Beauty isn’t conformity, but the fundamental human desire to express your inner self on the outside. To rise above mainstream limitations and exist in a world where individuality is received with celebration not derision, and breaking the mould is a sign of strength not instability.

We stand for freedom of expression, embracing our glorious imperfections and showing the world we’re not ordinary but extraordinary, even if society refuses to accept it. We’re beyond conformity. Beyond control. Beyond hiding who we really are. We are not a religion, but the singular opposite. We are Illamasqua.

“Human Fundamentalism is the unique spirit and fundamental human drive for individuality. It’s a belief, a movement and an emotion. A connection with the spirit of the age and its global motifs. You are your own human hybrid, a unique nomad of street cultures and global trends.” — Alex Box, Illamasqua Creative Director.

Get ready for a startling celebration of humanity’s connection with colour. Introducing the Human Fundamentalism collection, where blinding flashes of pigment provide a sharp contrast to neutral tones, creating a saturated palette that catapults your alter ego to new levels of self-expression. Mix contrasting textures to express your true self, spiraling from rich metallic to pale matte shades. This is nonconformity at its most fundamental. At its unpredictable best.

”Human Fundamentalism to me is physical expression of your self-belief, sharing your opinions with colour that shape the narrative of your thoughts and inner self. It is a statement of conviction and colour confidence, it states, this is me and now see what I see, be tinted by how I express colour and behold an oblivion to social convention and constraints.” — David Horne, Illamasqua Director of New Product Development.

Fundamental Palette ($42.50)

The Fundamental Palette is a playground for self-expression. Experiment with contrasting textures, from glistening Liquid Metal in molten pewter to matt Cream Pigment in mint green, to express every inch of your alter ego. Coupled with two vibrant Powder Eye Shadows in Hype (Bold Yellow) and Inception (Rich Violet) this palette demands bold levels of nonconformity.

Neutral Palette ($42.50)

Create sculpted highlights and stark contours anywhere on your face and body with these four fundamental Powder Shadows. From new matt shades in Stealth (Creamy Buttermilk), Wolf (Chocolate Brown) and Vintage (Antiqued Gold) – a shade exclusive to this palette – to the glistening metallic accents of Obsidian (Rich Black), express your inner light and darkness in a rich riotous glamour.

Precision Ink ($27.50)

Precision Ink in pure white Scribe is the ultimate anti-liner. Subvert expectations and highlight the unconventional, creating white-lined eyes and white-out brows with Precision Ink’s super-fine tip. Waterproof and extremely long-lasting, Precision Ink also makes the perfect nail art pen. Simply apply then seal with Illamasqua Top Coat for nails that transcend conformity.

Nail Varnish ($14.00)

  • Stance Bright mauve
  • Nomad Bright jade

Lipstick ($22.00)

  • Box Deep scarlet red (Matte)
  • Apocalips Teal (EU only) (Matte)

Intense Lipgloss ($20.00)

  • Fierce Bright blue purple

Powder Eyeshadow ($20.00)

  • Burst Blue green
  • Pivot Yellow green
  • Cancan Lilac purple
  • Sex Pure white
  • Obsidian Rich black (EU only)
  • Vernau Yellow ochre (EU only)

availability: March 15th @ illamasqua.com, March 20th @ sephora.com

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Wednesday, February 22nd, 2012

Illamasqua Dixie Cream Blush
Illamasqua Dixie Cream Blush

Illamasqua Dixie Cream Blush

Illamasqua Dixie Cream Blush (£16.50 for 0.14 oz.) is described as a “warm coral pink.” It’s a subtly warmed-up pink-coral with a satiny sheen. The color can be built up to be more true-to-pan or blended out for a very subtle flush of warm pink on cheeks. Tarte Blissful is similar, slightly less pink. MAC Posey is similar but less bright. Smashbox Blushing/Peony is milkier. theBalm Frat Boy is similar but softer. Make Up For Ever #6 is similar but less pink and lighter.

When it comes to cream blushes, don’t let the color of the pan scare you away, because of the density of creams, they often appear darker on the surface than they do when swatched. The intensity of application is in your hands! Typically, creams blend out easily and require very little product if you want just a tint of color. Illamasqua’s formula is lovely, because they provide a dewy finish that’s natural and luminous but never greasy or oily. It also works well on both bare skin and foundation. The texture is soft and creamy, and with Illamasqua’s highly-pigmented formula, I tend to use a stippling brush (like MAC’s 188) to yield light to medium color coverage. It wears for around seven hours on my skin and looks a noticeably faded after eight hours.

The Glossover

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product

Dixie

A-
If you love coral blushes and cream formulas, this is one worth checking out. The color is very flattering on both warm and cool-toned complexions because of the amount of pink in the base color. I wish it wore just a wee bit longer, though!

Product

9/10

Pigmentation

10/10

Texture

10/10

Longevity

8/10

Application

4.5/5

Results
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Dupes
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Monday, February 20th, 2012

Illamasqua Expose Blush
Illamasqua Expose Blush

For Posterity: Illamasqua Expose Blush

Illamasqua Expose Blush ($24.00 for 0.14 oz.) is–apparently–discontinued.  I had already written up this review (and then reworded it to reflect the news) when I discovered there was no place to link to in order for readers to buy it!  This post is mostly for posterity, then, and if someone already owns it, since I couldn’t find it anywhere.  Perhaps a local store or counter has a lone one of these in stock, but otherwise…

It’s a matte, softened orange. NARS Taj Mahal is brighter, more tangerine with gold shimmer. The color can be applied intensely (think true-to-pan color) or lightly for more of a peach-orange tinge to cheeks.   Becca Damselfly is more coral. Make Up For Ever #5 is darker and more coral. NARS Exhibit A is much redder. MAC Optimistic Orange is brighter, more neon.

Illamasqua has one of the better matte blush formulas on the market, and when they really nail it, they hit it out of the park, which was the case with Expose.  Despite its matte finish, it almost has an ethereal glow when it’s blended out just right.  It doesn’t look chalky or powdery, and it wears incredibly well, still looking good after nine hours of wear.  Wonder why Expose got the axe…

The Glossover

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product

Expose

A+

Product

10/10

Pigmentation

10/10

Texture

10/10

Longevity

9.5/10

Application

5/5

Results
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Monday, February 13th, 2012

5 Pretty in Pink and Red Lipglosses for Valentine’s Day

In case you’re not into lipsticks, or maybe you like to mix, here are five of my favorites that would make for a perfect lip for Valentine’s Day!

  1. MAC Driven by Love — ruby red with ruby shimmer
  2. Chanel Trimphal — pinky-red with lighter pink and red shimmer
  3. Illamasqua Indulge — bright, yellow-toned pink
  4. Milani Photo Flash — glittery, glitzy pink-red
  5. Hourglass Siren — metallic orange-red

What’s your favorite gloss for Valentine’s Day?

Wednesday, January 18th, 2012

Illamasqua Seduce Cream Blush
Illamasqua Seduce Cream Blush

Illamasqua Seduce Cream Blush

Illamasqua Seduce Cream Blush (£16.50 for 0.14 oz.) is described as a “warm rose pink” with a “dewy finish.” It’s a medium-dark raspberry pink with warm undertones and a dewy finish. It can be very opaque if you wish it to be, but it is blendable if you want softer, sheerer color (and I caution you to use a dab at a time). It reminded me of MAC Mighty Aphrodite, perhaps blended. MAC Amazon Princess is a bit darker, redder. MAC Full Fuchsia is darker, pinker. Bobbi Brown Plum is darker, redder.

Seduce wears six to seven hours on my skin, which has been normal-to-dry but closer to normal than dry (no dry patches, despite the winter temperatures!). The finish is softly dewy; it’s not slick, shiny, or oily-like in any way, but it will give the skin a glowy look. If you are very sensitive to “glow,” then this may be too much for you. I expect it will be a welcome glow for most, though. The texture of the blush is creamy and soft, and once applied, it feels like it melts against the skin, so it looks natural and doesn’t feel heavy. It also worked well over and under foundation without caking or looking patchy.

The Glossover

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product

Seduce

B+
I can see why Illamasqua's Cream Blushes are popular; the wear is good (but it has some room for improvement), and the color is buildable and blendable, which are really two must-have characteristics of a cream blush.

Product

9/10

Pigmentation

9/10

Texture

10/10

Longevity

8/10

Application

4/5

Results
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