Sunday, August 26th, 2012

5 More Positively Electric Eyeshadows

I couldn’t resist–there are too many fabulous bright shades to highlight!  If you’re after a lot of brights, Make Up For Ever has a spectacular selection.

If you could only keep one bright eyeshadow, which would it be?

Sunday, August 26th, 2012

Illamasqua Charisma Nail Varnish
Illamasqua Charisma Nail Varnish

I’m Utterly Captivated with Charisma

Illamasqua Charisma Nail Varnish ($14.00 for 0.50 fl. oz.) is described as a “deep raspberry pink.” This is a rich berry-red with fine, ruby red shimmer that’s noticeable but on the subtler side. Dior Graphic Berry is a smidgen lighter and has no shimmer. Essie Size Matters is redder and has no shimmer. Illamasqua Vice is a bit more berry-hued and has a rubberized finish with no shimmer. Dior Apparat is very close, perhaps a smidgen more red and has a subtle golden sheen. Rescue Beauty Lounge Bruised is similar, slightly more berry-colored, and has no shimmer.

Charisma was fully opaque in two coats, and almost opaque in one, but it definitely needed two for full opacity. The formula was lovely to apply, because it was just the right thickness to yield rich color without causing it to pool along the sides, bubble, or streak.  There are subtle brush strokes visible under really bright light (like flash photography) but are barely visible under natural light.  This dried on par with most polishes, not exceptionally long or short.  I typically get a full week of wear with very, very minor tip wear and no chipping with Illamasqua’s formula.

The Glossover

P
product

Charisma

A+
The only flaw here would be the appearance of brush strokes at certain angles. They're very subtle in natural light and slightly more noticeable under flash. The color is rich and opaque in two coats and was easy to apply evenly.

Product

10/10

Pigmentation

10/10

Texture

10/10

Longevity

10/10

Application

4.5/5

Results
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Saturday, August 25th, 2012

Illamasqua Creator Nail Varnish
Illamasqua Creator Nail Varnish

A Magical Cauldron of Silver Sparkle

Illamasqua Creator Nail Varnish ($14.00 for 0.50 fl. oz.) is described as a “magical black.” It’s safe to say that’s a very apt description; it’s a gorgeous deep, dark black cream with large silver sparkles–that seem to be in an almost rectangular shape. NARS Night Breed is very nearly the same–I really can’t tell the difference. China Glaze Tinsel town has a lot more silver sparkle/glitter, so it looks more like a silver glitter with a black base than black with silver shimmer/sparkle.

Creator is opaque in two coats, and there’s plenty of sparkle with every coat. It scatters in an “even” way–you don’t have to worry about the bits of sparkle getting clumped up on one side or anything like that. As anticipated, the formula was a breeze to work with. It wasn’t too thick or too thin, so it spread evenly, easily, and fluidly without pooling along the sides or bubbling. The drying time was average, and the finish was naturally shiny. One of the reasons why Illamasqua’s formula ranks tops in my books is because it wears like iron. I’m always reaching for an Illamasqua shade when I go traveling, because I know it’s not going to chip and even the tip wear is so, so minor. I’ve worn several shades for as long as 14 days!

The Glossover

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product

Creator

A+
Absolutely stunning and flawless in application and formula--there's nothing not to like about this product. It's high quality every step of the way.

Product

10/10

Pigmentation

10/10

Texture

10/10

Longevity

10/10

Application

5/5

Results
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Saturday, August 25th, 2012


Illamasqua Generation Q Collection

Generation Q is a celebration of individual self-expression. Ageless, and without limits or restrictions. It’s our declaration to the world that beauty is inclusive, not exclusive. In fact, Generation Q is a clear message to everybody, everywhere that beauty is not young, old, black, white, male or female, but anything, everything and everyone.

Illamasqua has become a lone voice in an industry controlled by the world’s beauty cartels – cartels, which we believe, have forced their soulless definitions of beauty onto the world.

We are proud to launch our new collection – Generation Q – a new, dynamic range that provides the industry’s only antidote to the cartels’ homogenised and prejudiced vision of beauty.

So in typical Illamasqua style, we have done something that no other brand would or could do. The Generation Q campaign will go against the industry’s despicable taboo, by featuring older models as well as young. In fact, Generation Q models aren’t models at all, but real make-up fans, with a real sense of their own beauty.

The future of beauty is changing and we are the new voice of a brand new generation – Generation Q, where beauty has no age limits.

Empower Palette ($42.50 / £34.00)

  • Synth Iridescent pale pink glitter
  • Fervent Reddish brown with multi-tonal shimmer
  • Blink Soft beige nude
  • Slick Charcoal grey metallic (Liquid Metal)

Complement Palette ($42.50 / £34.00)

  • Slink Soft champagne shimmer
  • Focus Cool brown metallic (Liquid Metal)
  • Forgiveness Rich chocolate plum
  • Queen of the Night Blackened plum

Powder Blusher ($24.00 / £18.00)

  • Allure Dusky rose pink shimmer
  • S.O.P.H.I.E. Golden coral shimmer

Gleam ($24.00 / £18.00)

  • Aurora Champagne

Intense Lipgloss ($20.00 / £14.00)

  • Boost Blueberry violet
  • Opulent Rainbow beige

Lipstick ($22.00 / £16.00)

  • Magnetism Deep raspberry pink
  • Underworld Iridescent blueberry violet, shimmer finish

Nail Varnish ($14.00 / £13.50)

  • Charisma Deep raspberry pink
  • Creator Magical black

Precision Ink ($27.50 / £17.00)

  • Wisdom Antiqued gold

Availability: September 6th @ Sephora

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Saturday, August 11th, 2012

5 Ocean-Inspired Eyeshadows

When I think of the ocean, I think of blue, green, and teal all merged into one. Depending on the depth and clarity of the water, you might a really smoldering blue, maybe something closer to blackened blue, and at other times, a beautiful translucent aqua blue. I could have easily chosen five more shades for this topic, LOL! There were so many amazing shades to choose from.

What color best represents the ocean in your stash?

Friday, August 3rd, 2012

Illamasqua’s Australia Fight for a Fair Beauty Price

We are Illamasqua and we are making a stand against the global giants of cosmetics, who force Australian customers to pay up to 61% more than UK prices. It’s entirely unjust that a woman in the UK pays just $24 for a lipstick, while a woman in Australia has to pay $40 for exactly the same product.

Illamasqua is an independent British colour cosmetics brand and, in the short time we’ve retailed in Australia, we’ve heard time and again your frustration over the inflated pricing of cosmetics compared to the rest of the world.

We have listened and want to slash our prices across our range in Australia. But first we need you to demonstrate to the industry that if we can make this change happen, you’ll commit to buying our products. So please sign your name, make your mark, tell your friends, clench your fist and cry “hell no!”

Learn more about the campaign here.