Hard Candy for Spring/Summer 2010

The ever lovely Muse told me about Hard Candy’s latest, and of course, I had to share with you as well!

1,000 Lashes Mascara and Primer ($6.00)

Fiber extension formula for lusciously long lashes. 1,000 Lashes is infused with volume-building fibers that thicken, separate and lengthen lashes dramatically! The lash fibers adhere to your own eyelashes, acting like instant lash extensions. The result is super voluptuous, clump free, incredibly long lashes. The 1,000 Lashes Primer preps lashes for use with any mascara and adds extraordinary length and volume.

Hot Smudge ($6.00)

Duo Cream eyeliner/smudge shadow is housed in a long, sexy case—complete with brush and smudger. It’s everything you want in cream eyeliner with more precision than a pencil and more forgiving than a liquid. This ultra-creamy, formula offers more control, playtime, and buildable coverage than typical liners. Create razor-sharp lines or smokey bedroom eyes with the double-ended angled liner brush and smudger. This creamy eyeliner is available in a wide variety of sexy shades that stay put all day long. $6

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Meteor-Eyes ($6.00)

Meteor- eyes are a high-pigment, baked eye shadow that is a buildable and versatile eye shadow that creates endless incredible looks. The swirl of rich colors creates multi-dimensional results for a stare that smolders. These highly pigmented baked eye shadows highlight your eyes and make them twinkle. Designed to be applied either wet or dry, this eye shadow is baked on a terra cotta disk for ultra rich, long-lasting application. Use “dry” for sheer color or use “wet” for intense dramatic color.

Powder Keg ($6.00)

You’ll have a blast experimenting with the Hard Candy colors. Choose from an array of electric, loose eye shadow pigments. These powdery-fine, silky-soft shadows deliver more intense color than pressed or cream eye shadows. The loose pigment formula is made from pearlized powders. Try a little for a sheer wash of color, or layer for bold, shimmering hues. With everything from bold brights to pretty neutrals, there’s something for everyone! The coolest advantage over other brands’ loose pigments? No messy pots! The spill-proof tube uses a special internal funnel to keep pigment inside until you’re ready to use it. The wand features an ergonomic flared handle and a built-in sponge tip applicator. Dip the sponge into the color to apply, or tap out a little color and use your own brushes.

Welcome Matte ($8.00)

Roll out the Welcome Matte – and foundation will stay all day. A micro-pigmented pressed powder that eliminates unwanted shine, evens the skin and sets foundation for all day wear. Micronized pigments “float” on the skin to even out skin tone. Mirror and sponge included.

Moon Glow ($8.00)

Because skin touched by moonlight makes the complexion glow. A multi-tasking translucent powder infused with illuminating gold powder. Inspired by the beauty of the skin in the moonlight, this product is formulated to set makeup while imparting a soft-focused glow. Mirror and sponge included.

Take me Out Liner (Glitter) ($5.00)

A swipe of controlled glitter yields loads of sparkle and color with these micro glitter-infused eyeliner pencil. Add depth and definition to your lids with these creamy pencils in matte formulations. Each contains a sparkling hint of super tiny glitter particles that reflect the light. Steal the spotlight at your special occasion or simply flaunt a little shimmery flair for the fun of it!

Take Me Out Liner (Molten Metal) ($5.00)

Intense metallic liners glide on, blend in, and last until you’re ready to remove. Dynamic, molten metal eye pencil in a rainbow of shades glide on color that stays put! These cushiony, creamy eye pencils deliver powerful, vibrant color that slides on smooth and stays soft and creamy for blending (about 30 seconds), then dries to a long-lasting finish that won’t budge. Line eyes with a hint of color or go for an intense, liquid metal look!

Cosmetic Bags Train Case ($9.00)

A great way to store and carry all of your Hard Candy cosmetics! Perfectly sized, this train case is made from 100% nylon, wipeable fabric. Interior mesh zippered pocket helps keep smaller items well within reach. Accented with signature Hard Candy art and custom zipper pulls. Perfect for day trips, weekend getaways or that long vacation.

Purse Kit ($4.00)

Never leave home without your hard Candy essentials! Stylist inside and out, this cosmetic bags is the perfect size for glamour on the go. Features signature Hard Candy styling, right down to the zipper pulls. 100% nylon for easy cleaning.

Availability: May 2010 at Walmart

Hard Candy Launches @ Walmart Next Week!

In just one week, Hard Candy, a colorful, tempting and addictive cosmetic brand will be hitting the mass market shelve at the largest retailer in the world – Walmart. It’s the first time a prestige cosmetics collection has gone mass and features unique, specialty products.

Hard Candy products have formulas that are worthy of the prestige market and ahead of the trends with star products like Painted Lady Manic Shine Intense lip color, Eye Tattoo and Balm Girls Tinted Lip Balms. There is a nod to the company’s storied heritage featuring Just Nails polish (yes, the rings are there!), Eye Candy shadows and Fortune Gloss – complete with a tiny Magic 8 ball.

Unique components and stellar merchandising clearly sets the brand apart from its mass brand neighbors. Hard Candy looks like it belongs in Sephora but the pricing totally defies the product offering. Hard Candy is a collaboration between NuWorld Beauty and Walmart insuring that mass market consumers will have access to an out of the box, forward thinking, fun, affordable, quality cosmetics brand. Walmart’s commitment to beauty has been matched with Hard Candy’s drive toward innovative break though style.

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