Thursday, March 18th, 2010

Hard Candy for Spring 2010

Hard Candy for Spring/Summer 2010

The ever lovely Muse told me about Hard Candy’s latest, and of course, I had to share with you as well!

1,000 Lashes Mascara and Primer ($6.00)

Fiber extension formula for lusciously long lashes. 1,000 Lashes is infused with volume-building fibers that thicken, separate and lengthen lashes dramatically! The lash fibers adhere to your own eyelashes, acting like instant lash extensions. The result is super voluptuous, clump free, incredibly long lashes. The 1,000 Lashes Primer preps lashes for use with any mascara and adds extraordinary length and volume.

Hot Smudge ($6.00)

Duo Cream eyeliner/smudge shadow is housed in a long, sexy case—complete with brush and smudger. It’s everything you want in cream eyeliner with more precision than a pencil and more forgiving than a liquid. This ultra-creamy, formula offers more control, playtime, and buildable coverage than typical liners. Create razor-sharp lines or smokey bedroom eyes with the double-ended angled liner brush and smudger. This creamy eyeliner is available in a wide variety of sexy shades that stay put all day long. $6

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Friday, September 25th, 2009

Hard Candy Launches @ Walmart Next Week!

In just one week, Hard Candy, a colorful, tempting and addictive cosmetic brand will be hitting the mass market shelve at the largest retailer in the world – Walmart. It’s the first time a prestige cosmetics collection has gone mass and features unique, specialty products.

Hard Candy products have formulas that are worthy of the prestige market and ahead of the trends with star products like Painted Lady Manic Shine Intense lip color, Eye Tattoo and Balm Girls Tinted Lip Balms. There is a nod to the company’s storied heritage featuring Just Nails polish (yes, the rings are there!), Eye Candy shadows and Fortune Gloss – complete with a tiny Magic 8 ball.

Unique components and stellar merchandising clearly sets the brand apart from its mass brand neighbors. Hard Candy looks like it belongs in Sephora but the pricing totally defies the product offering. Hard Candy is a collaboration between NuWorld Beauty and Walmart insuring that mass market consumers will have access to an out of the box, forward thinking, fun, affordable, quality cosmetics brand. Walmart’s commitment to beauty has been matched with Hard Candy’s drive toward innovative break though style.

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