Guerlain Champs-Elysees (165) Rouge Automatique Lipstick ($35.00 for 0.12 oz.) is a raspberry pink-red with a naturally semi-glossy finish and soft fuchsia micro-shimmer. Rouge Automatique is a new lipstick range slated for an April release with 25 shades (all permanent), and each shade is named after various Guerlain creations and places.
I wanted to try a deeper/darker shade first to test out the wear (and also to get started off on the right foot–with a more decadent color). I put Champs-Elysees through an all-day test that included drinking Starbucks and an Italian dinner of calamari fritti and fettuccine alfredo (oil + cream = known enemies of long-wearing lip color). It held up spectacularly! By the time I got home from dinner, I had been wearing it for six hours and didn’t feel the need to reapply. Some of the glossiness wore off, but there was still some reflective sheen, and the color was semi-opaque around the inner area of the lower lip, but overall, it looked remarkably well.
It does not have any of the usual hallmarks of a long-wearing lip color–it’s not clingy, drying, or matte. Instead, it is creamy (but thin, not thick at all), and feels a bit like lip balm when initially applied. It’s moisturizing, too, which is something one wouldn’t expect from a long-wearing lip color. It is amazing how lip color technology has improved so much in the past few years that clingy, drying, and painful-to-wear long-wearing products are being phased out. Deeper/richer shades like Champs-Elysees last six to eight hours, while lighter shades last four to five hours.
Rouge Automatique is really comfortable to wear, and the color range is definitely reminiscent (will be reviewing more shades soon) of the higher priced Rouge G line-up. The Rouge Gs wear a touch better and are slightly more moisturizing than the four shades I’ve tried from the Rouge Automatique line, but the formulas are certainly similar. Guerlain lipsticks are violet-scented but I found the scent rather subtle with these.
To open Rouge Automatique, one slides down a square pull, and the lid pulls down and the lipstick pushes out. I beat up mine quite a bit, probably sliding it down fifty times or more, to test the durability of the mechanism. It didn’t show any signs of catching or wear. It’s solid enough that it shouldn’t slide down on its own–it requires enough pressure and push from a third party that I wouldn’t expect it to open up in your bag. The slider also needs to pushed own about a quarter of the way before the lid pulls downwards enough to reveal the lipstick, and it’s quite difficult to exert enough pressure to push the lid (without pushing the slider) to open the lipstick.
If you’ve had issues with lipstick caps coming off and exposing tubes in your bag, these might remedy that problem! After opening and closing the tube so often, I feel good saying that I also don’t see the lipstick catching on the lid accidentally or smooshing on the lid if you closed it too quickly. I did this many, many times and the lipstick stayed in perfect condition.
The only downsides to the packaging are the lack of the product name (just number) on the tube itself and lack of heft. It is lighter than the KissKiss Lipsticks (by about 5-7 grams), and the tube feels like plastic (and sounds like it). I tried to catch a magnet on the Rouge Automatique casing, but I had no luck–but I was able to feel the magnetic pull when I slid it against both the KissKiss and Rouge G lipstick cases.
It launches later this April at select Saks, Neiman Marcus, Nordstrom, and Bergdorf Goodman stores.
It’s an excellent alternative to the luxury Rouge G lipstick–the formulas are comparable (and certainly so with a $11 price difference!), while the packaging gives up the luxury heft of Rouge G, it makes up for in the practicality. It’s a creamy, moisturizing, long-wearing formula with the subtle nuances and finishes I expect from Guerlain.
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Where to Buy
This product can be purchased at the following retailers:
Select Nordstrom, Neiman Marcus, Saks, Bergdorf Goodman in April 2011, $35
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“The 21st-century Rouge Automatique is created for a mischievous and stylish woman. In one flick of a finger, she reveals the lipstick that will embellish her smile and make her glow with radiance.” — Olivier Échaudemaison, Guerlain Creative Director
While searching through the immense Guerlain archives, Olivier Échaudemaison found a small Art Deco wonder created in 1936 that captured his attention: the original “Rouge Automatique.” Though the legendary lipstick’s craftsmanship and hand finishes were commonplace at the time, the lipstick packaging was a revolution in itself with its single hand push to reveal luxurious color. Olivier now reinterprets Rouge Automatique for the 21st century – re-innovating the piece as the first lipstick without a cap and with an application technique requiring only a single hand.
With “Ne m’oubliez pas” (Forget me not) in 1870, Aimé Guerlain was the first to create the wax lipstick in a gold plated tube – inspired by a cylinder used to mold candles. The new Rouge Automatique builds on this heritage with a lipstick encased in a sleek, structural, gold chamber. Simple, clever and coveted. An elegant accessory steeped in history. And featuring an innovative new formula with a fine, sensual texture that glides over lips to melt on the mouth like second skin…
Second-Skin Texture: Sensory oils + waxes with different fusion points gradually liquefy during application, depending on temperature of the lips. The result is a soft sensory film that becomes one with skin, offering impeccable coverage that is neither too oily nor too thick. A lipstick so comfortable that you’ll forget your wearing it.
Boosted Colours: Cristal Pigment is a non-opaque pigment that makes it possible to obtain luminous, clear and pure colors. The result is unprecedented light and luminous beiges and pinks that feature tailor-made shine with made-to-measure sheerness.
Long-Lasting Hold: Offering exceptional shine, stay-put and feather-proof color, the formula utilizes a complex of oil and resin that act in harmony to accentuate shine and hold. The oil is rich, not sticky, with high refraction power.
There are 25 shades with legendary names, alluding to the Guerlain spirit and creations. Each shade retails for $35.
100 Apres l’Ondee
101 Voilette de Madame
102 Ne M’Oubliez Pas
103 Chant d’Aromes
105 Vol de Nuit
120 Coque d’Or
121 Rouge d’Enfer122 Liu
123 Habit Rouge
141 Quand Vient l’Ete
142 Fleur de Feu
160 Bal de Mai
161 Cherry Blossom
162 Bloom of Rose
163 Rose Bengale
168 L’Heure Bleue
availability: April 2011 at select locations of Saks Fifth Avenue, Neiman Marcus, Nordstrom and at Bergdorf Goodman
In 2011, the Terracotta Bronzing Powder continues to stake its claim in history with a new contemporary case and an expanded range of 8 shades. Guerlain drew upon 25 years of expertise and innovation to recreate shades to match each woman’s natural tan – the same legendary texture, but with a new gradation of shades. For Blondes – 3 pink-toned shades: 00, 02 and 04. For Brunettes – 4 golden-toned Shades: 01, 03, 05, 07. For Dark Skin – a touch of copper: 08
Terracotta Skin ($49.00)
The sheer bronzing coverage of Terracotta powder with the perfecting action of a foundation. It contains perfectly spherical soft-focus elastic powders that reflect light in all directions, blurring imperfections. The skin looks matt and velvety. There are volatile oils that evaporate on application and leave only a “second-skin” on the face. The elastomere gel creates a creamy and comfortable veil. Available in Blondes, Brunettes.
Terracotta Jambes de Gazelles ($59.00) (Limited Edition)
A fresh tinted mist that gives the legs a natural mistake-proof bronzing look that lasts all day long and washes off. Available in Blondes, Brunettes.
Terracotta Serum ($59.00) (Limited Edition)
A serum, highly concentrated in Tan Booster active, and enriched with a soothing complex, to add to any moisturizer.
In April, Guerlain will launch Rouge Automatique, a 25-color range of lipstick. Each shade is named for a Guerlain fragrance from the past, present, or future. Olivier Echaudemaison, Guerlain’s creative director, stated that it’s supposed to be somewhere between Guerlain’s Rouge G and Kiss Kiss Lipstick Lines. It’s texture is to be a balance of shiny and long-lasting (3 hours), have a “second skin effect” such that it becomes liquid when it touches the lips. The pigments are encapsulated in glass, which are supposed to make the colors truer and more vivid. Though no price was listed, it sounds like it will be in the upper $30s range (KissKiss being $31 and Rouge G being $46).
Guerlain Orange Euphorique (45) Rouge G Lipstick ($46.00 for 0.10 oz.) is a muted tangerine orange with a little pinkiness in it, which is probably what keeps it from venturing into neon territory. It has soft, pale gold micro-shimmer and a glossy finish. Not quite opaque but nearly there (you can see a hint of my lip freckle peeking through).
my thoughts on the formula: Long-time readers will know that Guerlain’s Rouge G formula is one of my absolute favorite lipsticks, so I always look forward to new and seasonal shade releases. Rouge G colors have certain nuances to them just seem to make them more flattering when worn. The formula is moisturizing, long-wearing (four to six hours), and comfortable to wear–never heavy but generally opaque in color.
The one thing I noticed about these is though the weight feels the same (we actually whipped out the scale, it was a 0.06 oz. lighter), the magnet enclosure seemed slightly weaker. If you throw ‘em around, the black lacquered case’s lid will fall off easier than the metal one (which also slips off if you put it through the tests we did, haha). I carried one in my purse all day, though, and it was fine.
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Ease of Use: 4/5
final thoughts: I know that cooler skin tones find orange lipstick more difficult to wear, as it is such a naturally warm color, but for once, here is an orange that just may suit cooler skin tones even better than warmer ones.
Guerlain d’Un Soupir (187) Eyeshadow ($36.00 for 0.12 oz.) is a deep, dark brown with warm amber peeking through the base with silvery-white micro-shimmer. It has a very rich, satiny finish–not too frosty but certainly not lacking in dimension and some sparkle. Whether it is used wet or dry, it applies beautifully and intensely.
my thoughts on the formula: Guerlain’s eyeshadow texture is phenomenal in their singles–smooth, silky, very buttery. The color is true-to-pan and delivers rich results with little product needed. These eyeshadows are massive–over double the average single eyeshadow–and so by the ounce, Guerlain is as expensive (or as affordable) ($300/oz.) as MAC eyeshadows ($290/oz.).
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Ease of Use: 4/5
final thoughts: This will make for a beautiful smoky brown for warmer complexions. It has noticeable red-brown leanings, but there is this shadow of taupe that seems to keep it from veering too red or orange. I think it will still work well for cooler skin tones as a result.