Essie Matte About You Finisher for Fall 2009
It’s a matte matte world. The no-luster polish look is taking center stage in today’s fashion. Essie, the ultimate nail color authority, gives you that high-impact fashion statement with any of your favorite nail colors. Introducing Matte About You Matte Finisher – the perfect solution to mattifying any color.
Matte About You is the only product you’ll need to achieve the look – this innovative new product leaves a matte finish on any nail color you choose. From light sheer colors to dark crème, Matte About You creates a smooth matte finish and adds new dimension and texture to any essie nail color. The exclusive, advanced formula instantly transforms any polish from high gloss to matte in seconds.
“A matte finish is very fashion-forward,” explains Essie Weingarten, founder and president of Essie Cosmetics. “We developed Matte About You so you can still wear the colors you love – classics and hot-right-now – but with a striking matte finish. A totally unique approach to wearing color.”
Matte About You achieves the matte color look with the same salon-proven, long-lasting durability as our stable of colors and nail treatments. Start with an essie base coat, followed by two coats of your favorite essie nail polish. Finish by applying a thin layer of Matte About You in place of a top coat.
Available: August 2009 at www.essie.com and fine spas, salons and beauty destinations nationwide. Contains no formaldehyde, no toluene and no DBP. Each bottle will retail for $10.00.
Essie’s North Fork Collection features three summery colors in Sag Harbor, a cool silver blue; Shelter Island, a sky blue radiance; and Greenport, a dreamy aquamarine paradise. Each bottle retails for $9.00, and you can find ’em at Essie.com (or click the link in the beginning). I’ve always been a fan of Essie’s polish formula, because it’s long-wearing and reliable. I’m more of a color fan, so I don’t always align with their collections, but I’m so happy to see these three hues join me for the season!
Sag Harbor is a cool, pale blue-gray with silver shimmer. Two coats was just right with this baby, but you need to make sure you have nice, even coats that aren’t too thin to ensure a streak-free finish.
Shelter Island is a creamy sky blue that’s not overly bright, but it isn’t pastel or pale either. It reminds me of an inviting swimming pool.
Greenport is a pale aquamarine color with a creamy finish. It has a lot of glossiness to it, and it’s really opaque.
See swatches… Continue reading →
Essie Cosmetics is offering 15% off everything at Essie.com. Just enter coupon code HLDY15 at checkout and receive a discount off your entire order.
Essie’s Winter 2008 Collection features six stunning shades of rich jewel-toned polishes. Each polish goes for $8, but you can snag all six as a set for $45. My favorites were Sexy Divide, a gorgeous, deep dark royal purple; and It’s Genius for its softer, lighter magenta-purple tone. Essie polishes have always worked well for me, and this set is no different overall. All of the polishes are pigmented and go on smoothly with the exception of Shifting Power, which I’d probably do three coats of. Because Shifting Power has a more metallic finish, it’s easier to see the stroke lines, too.
See nail swatches… Continue reading →
I love Essie polishes! They never disappoint me, because they apply smoothly, and the colors are incredibly rich and pigmented. You really don’t need two coats with this stuff (though I still go for it). I’ve never had problems with this brand chipping, and I manage to get my manicure to last through a week without anything more than tip wear. For fall, they have six colors:
- Swept Off My Feet: darker watermelony pink
- Big Spender: raspberry-purple
- No Boundaries: vampy berry-red
- Forever Young: clean, deep red
- Tomboy No More: dark scarlet red
- Lacy Not Racy: vampy dark red
See the rest! Continue reading →
Spring 2008 nail trends are obviously going sheer rather than bright pops of color (though not all brands are following this trend–China Glaze is most definitely not!). Essie gives nail polish fans six lovely sheers to choose from as spring arrives in beautiful hues of soft pastels. These polishes apply easily, smoothly, and just to show what kind of color you can build, each color was applied with three coats (keep in mind that these were done strictly as swatches, so the aren’t perfectly polished!).
Pictured above, Hi Maintenance, was my favorite of the six, because it was such a flattering pink. It wasn’t so cool that it looked awkward on my warmer skin, but it also wasn’t a warm pink that looked a bit too peppy for my tastes. Hard To Getis a brighter pink that’s fairly opaque–it kind of reminds me of Don’t Be Shy blush from MAC’s Barbie launch–it was really close to being my perfect pink, but it was just a few shades too bright to be that absolute perfect pink. Secret Affairis a fun, shimmery pinky-white shade that looked surprisingly nice with my skin; I thought something with that much white in it could never look right all over nails. Looking For Loveis a lovely lavender color that was just gorgeous, but I found that it did apply a bit streaky in terms of depositing the color – I think you may have to be a bit more meticulous when applying this particular shade, but it’s too beautiful to dismiss. Body Language was a flatter white with gray-purple undertones; kind of an odd color for my nails personally, but I see it working better on lighter skinned hands. Great Expectations has a silvery-purple cast to it, and like Looking For Love, it didn’t apply as evenly as the others did. I found this shade to be too cool for my taste, making it my least favorite. Overall, I liked that I could build up these sheers with three coats to get decent color, since I don’t usually wear sheers. On the same note, for more professional or subdued affairs, sheers are fabulous choices, and this gives you a polish that can multitask! Also, sheers are amazing on top of a more opaque polish to give it a different sheen or color.
Check out swatches of the five other polishes… Continue reading →