Thursday, August 9th, 2012


Coming in September: Essie Stylenomics

This autumn, leave nothing to chance. Consolidate your power with color that heralds the return of the woman of substance. It’s no secret, women are major players in the economy, and what fashionable purse-strings they hold! Wise to the credit debacles of the past, they are playing it safe in spending and in style. Classic, statement dressing is the look of the moment, and serious silhouettes require a fabulous match of full-force color. “I absolutely love hearing from women about how essie color makes them feel,” essie founder, Essie Weingarten explains. “And when they tell me it made them feel powerful and poised in a business meeting, to me, that’s just the best!” Her own storied rise to the top of the nail color world began at a time when the fashion & beauty world was populated mostly by men. “Now, I get such a thrill from rubbing elbows with more fabulous women than ever. I created this collection with those can-do women in mind!”

stylenomics (stahyl-NoM-iks), noun: opulent color that lends an upscale look without breaking the bank.

There’s a sense of ease in refinement and confidence in restraint. No need to overdo things and above all, don’t sweater it! Profound green plays the role of black beautifully this season, creating a glorious counterpoint to striking red and lush burgundy. Austerity measures be damned, miss fancy pants always keeps it classy with graceful greige. Take a tip from the crush-worthy head mistress who whips everything into shape, without skirting the issue. It’s an ambitious wardrobe of color that’s sure to inspire every recessionista.

  • Miss Fancy Pants Refined, chic greige
  • Recessionista Millionheiress magenta
  • Stylenomics On the money opulent green
  • Head Mistress Bold, take-charge red
  • Don’t Sweater It Warm & cozy mauve
  • Skirting the Issue Slinky & subversive burgundy

Availability: Sepetmber 2012 at salons and beauty destinations worldwide, $8.00 each

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Tuesday, August 7th, 2012


Now Available: Essie Mirror Metallics

Step into a pristine and polished world of reflective metallics that will change your perception of nail color forever! Strike it rich with foolproof formulations that deliver reflection, sheen and a quantum leap forward in silvery chromes and incandescent golds. Metals apply like molten silk for seamless fluidity and a salon look – effortlessly.

“I was obsessed,” says Essie Weingarten, Chief Creative Officer. “The appearance of beautiful foils on the runway ignited a year-long search to realize that kind of overall, even reflectivity in a paintable polish.” Aluminum pearl coated in silver was Essie’s ticket for high-shine, helping her create this off-the-catwalk collection. Highly reflective, these metallics are the latest and greatest in the essie roster: “I am thrilled with my metallics!” Weingarten continues, “No one will metal around with you while wearing these babies!”

Amazing, high-impact effects add mesmerizing novelty to this luxurious palette of precious metals, but the shades were formulated with an eye on fashion and longevity. More than just the colors of the moment, they are carefully crafted classics of a mercurial nature – suitable for lunching ladies and newly launched rock stars alike. This is highshine nail fashion at its chicest!

This season, adorn yourself in a spectrum of metals from a to zinc and chart a course for futuristic fantasy in five fantabulous hues. Visionary color makes rocketing to the forefront of fashion a cinch, so don’t get left behind: select the mineral that casts you in a gorgeous light or mix them up for a French Manicure gilded in molten metal. No need to agonize over which to invest in – in this case a bright penny and rich nickel are worth their weight in gold!

  • No Place Like Chrome Richly oxidized nickel
  • Blue Rhapsody Heavy metal air force blue
  • Nothing Else Metals Ultramodern lilac alloy
  • Penny Talk Statement-making incandescent copper
  • Good as Gold Pure, rock-solid classic

Availability: Now at salons and beauty destinations worldwide, $8.00 each

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Tuesday, August 7th, 2012

Beautiful Beginnings with Essie

What was the first Essie product you ever tried?  Did it pave way for a real romance or did it put you off the brand entirely?  What was the first product you purchased?  Did you love it? Hate it? Still own it?

my answer: The first Essie product I ever tried was their Spring 2008 collection! The older I get, the more I really enjoy the brand for its overall color range. They do some really fantastic creams in particular!

Share your first time experiences with Essie in the comments! :)

Monday, August 6th, 2012

Essie Cascade Cool Nail Lacquer
Essie Cascade Cool Nail Lacquer

A Little Cotton Candy for a Summer Treat

Essie Cascade Cool Nail Lacquer ($8.00 for 0.46 fl. oz.) is described as a “creamy, sweet dusty pink.” It’s a light-medium cotton candy pink with blue undertones and a cream finish. Not quite Pepto pink, but it gives me similar vibes. You know, it’s funny: MAC makes a LOT of the blue-based, cotton candy pinks in the world (and not just nail color); all of the closest shades to this are by MAC. MAC Saint Germain is slightly pinker, less cool-toned. MAC Vagabondage is a smidgen lighter. MAC Ice Cream Cake is a fraction darker. Zoya Rory is somewhat similar in color, but it has a very shimmery finish, so they aren’t really dupes.

This color was totally opaque in two coats, and they were two beautiful coats at that. The formula was not too thick or too thin, so it applied evenly, fluidly, and I didn’t have problems with it pooling along the sides of the nail or bubbling.  I’m a huge fan of Essie’s creams; they’re just really easy to use, because they have a good consistency and excellent pigmentation.  I typically get a full week of wear without chips and minor tip wear with the brand’s formula.

The Glossover

LE
product

Cascade Cool

A+
A lovely cool-toned blue-based pink that's fully opaque and not at all streaky that should work nicely on those with cooler complexions. On warmer skin tones, it can still work, but it won't be quite as naturally flattering.

Product

10/10

Pigmentation

10/10

Texture

10/10

Longevity

9.5/10

Application

5/5

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Friday, July 27th, 2012

Essie Off the Shoulder Nail Lacquer
Essie Off the Shoulder Nail Lacquer

Pop of Pink to Keep Your Summer Bright

Essie Off the Shoulder Nail Lacquer ($8.00 for 0.50 fl. oz.) is described as “a bold hot pink.” It’s a brightened medium pink with subtle cool undertones with a cream finish. Cult Nails Untamed is similar but has a jelly finish and contains shimmer. MAC Pink Nouveau is darker. Chanel May is several shades lighter and more yellow-toned. MAC Ice Cream Cake is much, much cooler-toned. MAC Galore Pink is a smidgen lighter. Zoya Jolene is brighter.

What a happy, perfect-for-summer pink cream!  It has an immaculate formula, too–naturally glossy, full color coverage in two coats, and applies evenly without a fuss. I didn’t experience any bubbling, streaking, or pooling of the polish along the edges of the nail. I typically get a full week of wear with Essie’s formula with some minor tip wear but no chipping to speak of.  When I was swatching through some Essies last week, I was reminded of how much I love their cream formula.

The Glossover

LE
product

Off the Shoulder

A+
What a happy, perfect-for-summer pink cream! The formula was top notch with opaque color in two coats. Not terribly original, but a very fun shade to wear this summer.

Product

10/10

Pigmentation

10/10

Texture

10/10

Longevity

9.5/10

Application

5/5

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Monday, July 23rd, 2012

Essie Go Overboard Nail Lacquer
Essie Go Overboard Nail Lacquer

Let’s Go Diving with Essie’s Go Overboard

Essie Go Overboard Nail Lacquer ($8.00 for 0.50 fl. oz.) is described as “a limitless sea blue.” It’s a deep, almost inky, blue with subtle hints of teal–you might call it a very blue teal or a teal-tinged navy blue. MAC Deep Sea is greener and much, much darker. Rescue Beauty Lounge Teal is a bit darker and greener. Illamasqua Viridian is more of a teal.  Nothing I could think of was close; everything that was even remotely similar was significantly darker.

What I liked about Go Overboard was the blue is very apparent; it’s not so dark that it loses its color in natural light. The formula wasn’t too thick or too thin, so it applied fluidly and evenly across the nail without bubbling or pooling along the sides.  I only needed two coats for opaque color, though it was rather opaque after one.  I typically get very good wear out of Essie’s formula; a full week with no chipping and minimal tip wear.

The Glossover

LE
product

Go Overboard

A+
It works well as a transition color between summer and fall; it's not so dark that it won't fit with summer, but it's plenty dark to go well with the darker tones of fall.

Product

10/10

Pigmentation

10/10

Texture

10/10

Longevity

9.5/10

Application

5/5

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