Dior Addict Extreme for Spring 2012
“Why deprive fashion and women of the prestige of color?” asked Christian Dior, who fervently believed in the power of color. As early as 1947, at the midst of the excitement of the New Look collection, Dior envisioned a “total look” in which fashion and makeup came together in perfect harmony. Each model from that first collection appeared wearing original shades of lipstick in tones that “harmonize with each color, each fabric, each hour.”
Tyen, Artistic Director of Dior Makeup, has inherited this passion. For Dior Addict Extreme, he creates a dynamic, fashion-inspired color palette with a formula that boasts striking hold and a radiant finish, just as Christian Dior always envisioned.
The 12 bold shades of Dior Addict Extreme combine vibrant color intensity with luminous shine and hold. The melt-away texture leaves just the right amount of pigment on the lips for both dazzling shine and intense color. The formula features an exclusive combination of four waxes, hyaluronic acid spheres and delicate, shine-boosting oils for an exclusive, featherweight finish.
Dior Addict Extreme ($30.00)
Dior Addict Extreme features four color families: sophisticated, natural beige shades, variations of essential pinks, bright, playful colors and glamorous, intense shades. Within each family is a standout shade: Incognito, a chic, discreet greige reminiscent of the minimalist chic of Parisian women, Lucky, a bold, dazzling pink shade inspired by Kate Moss and named for one of Christian Dior’s favorite models, an icon of the 1950’s, while the iconic Plaza Athenee Hotel on the Avenue Montaigne inspired Plaza, a refined mauve. Finally, the electric coral Riviera is a nod to Christian Dior’s love of sunny locales, where he would retreat to renew his energy and return with sketches for his next collections.
- Shades: Incognito #316, Saint Tropez #336 (Sephora Exclusive), Silhouette #339, Cherie Bow #356, Pink Icon #366 (Sephora Exclusive), Plaza #476, Holiday #479 (Sephora Exclusive), Cruise #486 (Sephora Exclusive), Lucky #536, Riviera #639, Avenue #667, Fireworks #756, Bellissima #789, Sunset Boulevard #829, Princess #857 (Saks Exclusive), Paparazzi #866, Black Tie #987. #829, Princess #857 (Saks Exclusive), Paparazzi #866, Black Tie #987.
Dior Addict Vernis ($23.00)
Dior Vernis reinvents the color block trend. Four nail polishes that echo the four Dior Addict EXTREME it shades for ideal color coordination: Plaza, Riviera, Lucky and Incognito. Pure, radiant, fresh and daring shades. A desire to live for seduction, look beautiful and have fun. In perfect fusion or surprising contrast, nail polish and lipstick can be endlessly mixed and matched for a unique and edgy style down to the fingertips.
availability: Now @ Nordstrom
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DiorShow New LookMascara Launches
In 1947, Christian Dior’s first collection completely overturned the sober codes of the era with its hourglass shapes, rich colors and full skirts. It was so revolutionary, it garnered its own place in fashion history and quickly became known as the “New Look.”
65 years later, a revolution comes to beauty…
2012 draws inspiration from these original values of the Dior “New Look” with an exceptional new mascara: Diorshow New Look. The revolutionary formula and 1st for Diorshow nano brush creates multi-dimensional volume for a dramatic, multiple-eyelash effect. Much like the voluminous shapes of the 1947 New Look, Diorshow New Look creates an unprecedented, voluminous result.
The Diorshow New Look formula pairs a nano-brush with a high-precision, serum formula to multiply volume lash by lash, both instantly and with continued use. In contrast to the original Diorshow XL brush, the nano brush of Diorshow New Look provides ultimate precision, coating each lash with the exclusive Lash Multiplier TM serum formula. Its unusual architecture is structured in two parts: the lower part of the brush is made up of four reservoirs and rows of separating spikes which load lashes from the root while allowing for maximum extension. The upper part of the brush has a “lash catcher” micro-head, which slips into the slightest gap to catch every lash with the precision of a couturier’s hand. The brush is made up of the perfect balance between supple rubber and resistant plastic which allows for easy application.
Lashes are instantly thicker, extended at a wider angle and appear infinitely more numerous thanks to an exceptional and supple polymer enriched with SR38 ceramide that coats each lash for extreme thickness, stretch and curl. An additional benefit is the intense color effect, obtained thanks to an exclusive, 3D effect, Dior Black Glass pigment. This black pigment is coated with light-reflecting particles for an astounding magnifying effect, which increases the depth and shine of the color. The formula is enriched with a regenerating royal jelly extract that works to repair damaged parts of the lash fiber, infiltrating the slightest gap to re-texturize and thicken each lash. In addition, Diorshow New Look reacts to body heat, allowing the serum to release its potent active ingredients as close as possible to the lash line. Lashes become stronger and denser day after day.
In 2002, Dior introduced Diorshow, the first Dior mascara directly inspired by professional makeup artist’s techniques. Backstage at fashion shows, artists would use a toothbrush to create a dramatic, voluminous lash look. With its one-of-a-kind XL brush, Diorshow created explosive volume for a stunning catwalk look and has since become a cult favorite. In 2012 new technology in Diorshow New Look Mascara will deliver a very unique type of volume: infinite volume, lash by lash.
availability: Spring 2012, $28.50, dior.com