CoverGirl Summer 2011 Launches
In July, CoverGirl launches NatureLuxe Mousse Mascara and Intense ShadowBlast Eye Color. Though CoverGirl noted a July launch, both popped up on several retailers online (like drugstore.com and walgreens.com).
NatureLuxe Mousse Mascara ($8.49)
It’s all about volume without the weight. NatureLuxe Mousse Mascara provides stunning volume that leaves lashes feeling luxuriously light and lifted. The mascara exchanges heavier synthetic waxes and polymers for natural beeswax, carnauba wax and tapioca polymers, which are lighter-feeling alternatives. COVERGIRL NatureLuxe Mousse Mascara pairs perfectly with your other favorite NatureLuxe products: Silk Foundation and Gloss Balm, for an overall lightweight look, perfect for summer!
Intense ShadowBlast Eye Color ($7.99)
Try New COVERGIRL Intense ShadowBlast Eye Color, a liquid eye shadow with a built-in primer that transforms into a smooth powdery finish. Crease-resistant and fade-proof, your look will last no matter where your summer plans take you! The Pat McGrath-designed shade palette comes in 6 vibrant liquid-to-powder shades. Available in Beige Blaze, Platinum Pop, Brown Bling, Blue Bomb, Forever Pink, and Extreme Green.
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COVERGIRL Clean Limited Edition Compacts
On the year that marks the Brand’s 50th anniversary, COVERGIRL Clean introduces limited edition Clean pressed powder compacts, available in African-inspired prints. Through COVERGIRL’s partnership with Children’s Safe Drinking Water, each limited edition Clean compact purchased provides a week’s worth of clean drinking water for a child in Africa, for a donation of up to $50,000.
COVERGIRL Limited Edition Clean Compact is available now at Food and Drug retailers until supplies last, and available at WalMart starting in June 2011.