CoverGirl Deep Mauve TruBlend Blush
CoverGirl Deep Mauve TruBlend Blush ($9.99 for 0.10 oz.) is a deep berry with cool undertones and a soft, frosted sheen. MAC Blind Score (LE, $22.00) is less shimmery (95% similar). Urban Decay Easy (LE, $26.00) is warmer, more muted, lighter (90% similar). IT Cosmetics Magical in Mauve (P, $24.00) is darker (90% similar). Smashbox Bitten (LE) is cooler, less shimmery (85% similar). MAC Hot Nights (LE, $22.00) is warmer, darker (85% similar). Laura Geller Plumberry (P, $26.00) is brighter, darker (85% similar). NARS Ferocious (LE, $30.00) is warmer (85% similar). Viseart Violet #3 (P) is brighter, darker (80% similar). See comparison swatches / view dupes side-by-side.
The TruBlend Blush formula is supposed to be blendable and create a “multi-toned result.” It was the richest and deepest shade of the three that CoverGirl came out with this spring. It had good color payoff with a soft, smooth, and blendable texture (very key with a color like this!) that applied beautifully to the skin. The texture ran a smidgen dusty, but it didn’t look dry or powdery on me. This shade wore well for seven hours before there were signs of fading.