Chanel Indemodable (166) Rouge Allure Lipstick
Chanel Indemodable (166) Rouge Allure Lipstick ($37.00 for 0.12 oz.) is a medium-dark, subtly warm-toned fuchsia pink with a satin finish. MAC Diva-ish (LE, $17.00) is warmer (90% similar). Estee Lauder Ambitious Pink (P, $30.00) is brighter, lighter (85% similar). See comparison swatches / view dupes side-by-side.
The Rouge Allure formula is supposed to have “intense, long-wearing colour with full coverage and a satin finish” while also being hydrating. It had semi-opaque color payoff with a thin, smooth texture that glided on without tugging and was comfortable to wear, though not hydrating for me. The color went on evenly and lasted for four and a half hours.