Meet Benefit’s SpyGal — a Marvel Comic Book Action Hero Inspired by the POREfessional
Get ready for thrills, frills & espionage! Marvel Custom Solutions, the custom publishing division of Marvel Entertainment, and Benefit Cosmetics, the San Francisco beauty brand known for its fun instant beauty solutions, have co-created SpyGal, the FIRST EVER beauty-inspired comic book hero.
“The superpowers of our bestselling pore minimizer, the POREfessional, created such an international sensation, we knew it was destined for greatness! Marvel, the world’s top storytellers, helped us bring our action hero SpyGal to life in the first ever beauty-inspired comic book.” – Julie Bell, EVP Global Marketing at Benefit Cosmetics
SpyGal’s pore-zapping persona was modeled after the POREfessional pore minimizing primer. With over 1 million products sold worldwide, the POREfessional is an international sensation. The POREfessional action figure, SpyGal, has her own a pore-zapping ray gun and touch-up pro case. She’s smooth! She’s sexy! She’s your secret weapon against pores!
“Marvel and Benefit both know that humor and intelligence can be a heroes’ greatest strength, especially when faced with life’s modern problems,” said Marvel Custom Solutions Editor Bill Rosemann. “SpyGal dispenses justice, beauty tips and witty life advice with an effortless grace, while also grappling with work and dating worries. Can SpyGal ever find Mr. Right…or must she sacrifice romance to the demands of her job helping powerful women spread their influence around the world? Writer James Asmus and artist Phil Noto reveal all in SpyGal #1!”
Inspired by SpyGal’s covert mission to empower women around the world, Marvel and Benefit assembled a dynamic creative team including fan favorite writer James Asmus (Uncanny X-Men, Captain America) and acclaimed artist Phil Noto (Avengers: The Origin, X-Men Origins) to bring SpyGal to life in her collectors’ item debut comic book. Together they seamlessly blended the trademark humor of Benefit with the iconic action & drama of Marvel storytelling to create a witty, globe-trotting espionage adventure.
“It’s exciting to bring Benefit Cosmetics and Marvel Custom Solutions together for such a historic collaboration,” said John Dokes, Marvel SVP of Integrated Sales and Marketing, Publishing and Digital Media. “SpyGal is a dynamic, nuanced hero for a new generation and combining that with the unparalleled storytelling of Marvel brings fans one of the most unique comics they’ll read all year.”
In addition to pulse-pounding beauty action, readers can use the FREE Marvel AR app to access video content from the glamorous world of makeup using their smartphone or tablet!
This limited edition SpyGal comic is available in May at Benefit counters everywhere. It’s undercover…and over the top!
What was the first Benefit product you ever tried? Did it pave way for a real romance or did it put you off the brand entirely? What was the first Benefit product you purchased? Did you love it? Hate it? Still own it?
my answer: Benefit was one of the first brands of makeup I ever tried. I remember the two earliest being Benefit and MAC, and I can’t honestly say if one came before the other. I do, however, remember my first big-time purchase was with Benefit. I spent a whopping $300 there when I was in high school (when I wasn’t even allowed to wear makeup!). They used to have a product called Show Offs, which were loose iridescent colors that you could layer on top of other products. I also bought my first brush there during that trip, which was an eyeshadow brush–and I do still have that. Some of the first products reviewed on the blog were BADgal Mascara, their new range of lipsticks (at the time), and Posietint.
Share your first time experiences with Benefit in the comments!
Purple can be a hard color to nail, and even lighter variations of purple can be tough. For those who love the idea of purple but haven’t found a good way to wear it yet, consider a lighter shade, which can be easier to work with.
Benefit Hello Flawless Oxygen Wow Foundation Spring 2012
Per WWD, Benefit will be adding a new liquid foundation to their line-up: Hello Flawless Oxygen Wow, which will include nine shades, and retail for $34. This is slated to launch online on February 15th and in-stores March 1st. It’s supposed to have a “brightening formula,” that uses the a proprietary “Oxygen Wow Hydrating Complex” that includes vitamin C and vitamin E derivatives for their antioxidant propertyes. It has buildable, light-to-medium coverage.
It’s so hard for me to pick favorites, but these are ten products that really caught my eye this year for adding color and/or glow to cheeks. Since these are products for 2011, I did exclude any spring 2012 products that may have been reviewed this year, as they’re technically for next – so these feature products new for 2011 and permanent products I discovered this year!
It delivers the medium to full color coverage the lipstick is supposed to, and it does so with a really smooth, melt-on-your-lips kind of color. It applies evenly, and it doesn’t take a lot of product to get the really opaque look. The texture is creamy enough to allow the slanted tip to glide across the lips with ease, but it isn’t thick or heavy, so it doesn’t slide around and get onto teeth. There’s no discernible taste or scent, which may be a plus for some. It is moisturizing, too, which is good, because I was able to get five hours of wear out of this shade during testing.
Kind of like a sleeper hit--Benefit's Full-Finish Lipstick has excellent color payoff, comfortable wear, and moisturizes. This is such a great shade for fall/winter, because it's darker, plummier, but it isn't vampy, so it's wearable with many different looks.
Sometimes products are discontinued or limited edition, which means that a product may no longer be available at one or more retailers so you may need to shop around for those hard-to-find shades! We try to update products as they become discontinued, and if you discover a product has been discontinued, please help us help others by letting us know.
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