Saturday, October 13th, 2012


Benefit Holiday 2012 Gift Sets

Crescent Row Set ($36.00) (Limited Edition)

Lift spirits with Crescent Row’s latest and greatest! Our irresistible fragrance set with four eau de toilette deluxe minis (including NEW see & be seen Sasha!) offers something marvelous for every mood. Includes Laugh with Me LeeLee, My Place or Yours Gina, Ring My Bella, and See & Be Seen Sasha.

Jetset Kit ($36.00) (Limited Edition)

Touch up before touchdown with our posh & polished makeup kit for eyes, lips and cheeks. Look effortlessly glamorous with our bestselling primer and mascara, plus NEW eyeshadow palette & cheek powders. Tips & tricks show you how to bring out the jetsetter in you!

High Flyin’ Glosses ($26.00) (Limited Edition)

Look sexy at any altitude with our NEW ultra plush lip gloss, now in a giftable holiday set! High flyin’ glosses features six irresistible shades and a silky formula that drenches lips in luxurious color. Includes CORALista, Dallas, Bella Bamba, Hoola, Sugarbomb, and Dandelion.

Availability: Sephora

See more photos! Continue reading →

Saturday, June 30th, 2012

5 Must-Have Shimmery Blushes

This was a tough one, because I wanted to have diversity in color, and preferably, diversity in brand, too.  ‘Cause let me tell you, there were 239847234 corals I’d love to have included, too.

  1. Le Metier de Beaute Echo — coral-orange with a golden shimmer-sheen; lovely texture and wear
  2. NARS Taj Mahal — golden shimmered orange; lots of great warmth, plenty of pigment
  3. Benefit Bella Bamba — medium-dark pink with a subtle shimmer-sheen; very wearable, buildable
  4. theBalm Cabana Boy — shimmered plum; simple, wearable, beautiful on
  5. Tom Ford Wicked — subtly blue-based medium-dark pink with a shimmer-sheen; long-wearing and super soft

What’s your favorite shimmery blush?

Thursday, June 14th, 2012


Benefit Box o’ Powder Ultra Plush Glosses

New ultra plush glosses that complement our bestselling box o’ powders feel ahhh-mazingly silky & luxurious. These six irresistible shades, from sultry nudes to punchy pinks, come in soft-squeeze tubes with a custom tip designed for perfectly even application.

Box o’ Powder Ultra Plush Gloss ($16.00)

  • Bella Bamba Sheer bright watermelon
  • Coralista Sheer coral
  • Dallas Dusty rose
  • Dandelion Soft pearly pink
  • Hoola Shimmering golden nude
  • Sugarbomb Shimmery pinky nude

Availability: July 2012

See more photos! Continue reading →

Saturday, June 9th, 2012

5 Truly Orange Blushes

It’s summer — one of the best ways to add color to any look with ease is through a good blush. Tangerine is no doubt in this year, but how about some orange?  Benefit Cha Cha Cha is the closest you’ll find here for a tamer shade of orange.

  1. NARS Liberte — burnt orange
  2. Make Up For Ever #12 — light-medium orange with a gold sheen
  3. NARS Taj Mahal — pop of orange with soft orange shimmer
  4. Benefit Cha Cha Cha — tint of orange-coral
  5. NARS Exhibit A — matte red-orange

What’s your favorite orange blush?

Sunday, June 3rd, 2012

5 Wearable Medium Brown Eyeshadows

Not so into really rich, dark browns (of which there are many to choose from!) — not to worry: here are five lighter shades that still have plenty of color. These shades work well on the lid as well as in the crease!

  1. Benefit Dandy Brandy — Medium-dark warm brown with a golden sheen
  2. Bare Minerals Namaste Eyeshadow — medium brown with a gray tinge
  3. MAC Wedge — medium brown with a satiny sheen
  4. Urban Decay YDK — medium warm brown with red undertones
  5. MAC Texture — warm, orange-toned medium brown with a pearly sheen

What’s your favorite medium brown eyeshadow? How do you incorporate it into a look?

Monday, May 7th, 2012


Meet Benefit’s SpyGal — a Marvel Comic Book Action Hero Inspired by the POREfessional

Get ready for thrills, frills & espionage! Marvel Custom Solutions, the custom publishing division of Marvel Entertainment, and Benefit Cosmetics, the San Francisco beauty brand known for its fun instant beauty solutions, have co-created SpyGal, the FIRST EVER beauty-inspired comic book hero.

“The superpowers of our bestselling pore minimizer, the POREfessional, created such an international sensation, we knew it was destined for greatness! Marvel, the world’s top storytellers, helped us bring our action hero SpyGal to life in the first ever beauty-inspired comic book.” – Julie Bell, EVP Global Marketing at Benefit Cosmetics

SpyGal’s pore-zapping persona was modeled after the POREfessional pore minimizing primer. With over 1 million products sold worldwide, the POREfessional is an international sensation. The POREfessional action figure, SpyGal, has her own a pore-zapping ray gun and touch-up pro case. She’s smooth! She’s sexy! She’s your secret weapon against pores!

“Marvel and Benefit both know that humor and intelligence can be a heroes’ greatest strength, especially when faced with life’s modern problems,” said Marvel Custom Solutions Editor Bill Rosemann. “SpyGal dispenses justice, beauty tips and witty life advice with an effortless grace, while also grappling with work and dating worries. Can SpyGal ever find Mr. Right…or must she sacrifice romance to the demands of her job helping powerful women spread their influence around the world? Writer James Asmus and artist Phil Noto reveal all in SpyGal #1!”

Inspired by SpyGal’s covert mission to empower women around the world, Marvel and Benefit assembled a dynamic creative team including fan favorite writer James Asmus (Uncanny X-Men, Captain America) and acclaimed artist Phil Noto (Avengers: The Origin, X-Men Origins) to bring SpyGal to life in her collectors’ item debut comic book. Together they seamlessly blended the trademark humor of Benefit with the iconic action & drama of Marvel storytelling to create a witty, globe-trotting espionage adventure.

“It’s exciting to bring Benefit Cosmetics and Marvel Custom Solutions together for such a historic collaboration,” said John Dokes, Marvel SVP of Integrated Sales and Marketing, Publishing and Digital Media. “SpyGal is a dynamic, nuanced hero for a new generation and combining that with the unparalleled storytelling of Marvel brings fans one of the most unique comics they’ll read all year.”

In addition to pulse-pounding beauty action, readers can use the FREE Marvel AR app to access video content from the glamorous world of makeup using their smartphone or tablet!

This limited edition SpyGal comic is available in May at Benefit counters everywhere. It’s undercover…and over the top!

See more photos! Continue reading →