Benefit Box o’ Powder Ultra Plush Glosses
New ultra plush glosses that complement our bestselling box o’ powders feel ahhh-mazingly silky & luxurious. These six irresistible shades, from sultry nudes to punchy pinks, come in soft-squeeze tubes with a custom tip designed for perfectly even application.
Box o’ Powder Ultra Plush Gloss ($16.00)
- Bella Bamba Sheer bright watermelon
- Coralista Sheer coral
- Dallas Dusty rose
- Dandelion Soft pearly pink
- Hoola Shimmering golden nude
- Sugarbomb Shimmery pinky nude
Availability: July 2012
5 Truly Orange Blushes
It’s summer — one of the best ways to add color to any look with ease is through a good blush. Tangerine is no doubt in this year, but how about some orange? Benefit Cha Cha Cha is the closest you’ll find here for a tamer shade of orange.
- NARS Liberte — burnt orange
- Make Up For Ever #12 — light-medium orange with a gold sheen
- NARS Taj Mahal — pop of orange with soft orange shimmer
- Benefit Cha Cha Cha — tint of orange-coral
- NARS Exhibit A — matte red-orange
What’s your favorite orange blush?
5 Wearable Medium Brown Eyeshadows
Not so into really rich, dark browns (of which there are many to choose from!) — not to worry: here are five lighter shades that still have plenty of color. These shades work well on the lid as well as in the crease!
- Benefit Dandy Brandy — Medium-dark warm brown with a golden sheen
- Bare Minerals Namaste Eyeshadow — medium brown with a gray tinge
- MAC Wedge — medium brown with a satiny sheen
- Urban Decay YDK — medium warm brown with red undertones
- MAC Texture — warm, orange-toned medium brown with a pearly sheen
What’s your favorite medium brown eyeshadow? How do you incorporate it into a look?
Meet Benefit’s SpyGal — a Marvel Comic Book Action Hero Inspired by the POREfessional
Get ready for thrills, frills & espionage! Marvel Custom Solutions, the custom publishing division of Marvel Entertainment, and Benefit Cosmetics, the San Francisco beauty brand known for its fun instant beauty solutions, have co-created SpyGal, the FIRST EVER beauty-inspired comic book hero.
“The superpowers of our bestselling pore minimizer, the POREfessional, created such an international sensation, we knew it was destined for greatness! Marvel, the world’s top storytellers, helped us bring our action hero SpyGal to life in the first ever beauty-inspired comic book.” – Julie Bell, EVP Global Marketing at Benefit Cosmetics
SpyGal’s pore-zapping persona was modeled after the POREfessional pore minimizing primer. With over 1 million products sold worldwide, the POREfessional is an international sensation. The POREfessional action figure, SpyGal, has her own a pore-zapping ray gun and touch-up pro case. She’s smooth! She’s sexy! She’s your secret weapon against pores!
“Marvel and Benefit both know that humor and intelligence can be a heroes’ greatest strength, especially when faced with life’s modern problems,” said Marvel Custom Solutions Editor Bill Rosemann. “SpyGal dispenses justice, beauty tips and witty life advice with an effortless grace, while also grappling with work and dating worries. Can SpyGal ever find Mr. Right…or must she sacrifice romance to the demands of her job helping powerful women spread their influence around the world? Writer James Asmus and artist Phil Noto reveal all in SpyGal #1!”
Inspired by SpyGal’s covert mission to empower women around the world, Marvel and Benefit assembled a dynamic creative team including fan favorite writer James Asmus (Uncanny X-Men, Captain America) and acclaimed artist Phil Noto (Avengers: The Origin, X-Men Origins) to bring SpyGal to life in her collectors’ item debut comic book. Together they seamlessly blended the trademark humor of Benefit with the iconic action & drama of Marvel storytelling to create a witty, globe-trotting espionage adventure.
“It’s exciting to bring Benefit Cosmetics and Marvel Custom Solutions together for such a historic collaboration,” said John Dokes, Marvel SVP of Integrated Sales and Marketing, Publishing and Digital Media. “SpyGal is a dynamic, nuanced hero for a new generation and combining that with the unparalleled storytelling of Marvel brings fans one of the most unique comics they’ll read all year.”
In addition to pulse-pounding beauty action, readers can use the FREE Marvel AR app to access video content from the glamorous world of makeup using their smartphone or tablet!
This limited edition SpyGal comic is available in May at Benefit counters everywhere. It’s undercover…and over the top!
Beautiful Beginnings with Benefit
What was the first Benefit product you ever tried? Did it pave way for a real romance or did it put you off the brand entirely? What was the first Benefit product you purchased? Did you love it? Hate it? Still own it?
my answer: Benefit was one of the first brands of makeup I ever tried. I remember the two earliest being Benefit and MAC, and I can’t honestly say if one came before the other. I do, however, remember my first big-time purchase was with Benefit. I spent a whopping $300 there when I was in high school (when I wasn’t even allowed to wear makeup!). They used to have a product called Show Offs, which were loose iridescent colors that you could layer on top of other products. I also bought my first brush there during that trip, which was an eyeshadow brush–and I do still have that. Some of the first products reviewed on the blog were BADgal Mascara, their new range of lipsticks (at the time), and Posietint.
Share your first time experiences with Benefit in the comments!
5 Lovely Lilac & Lavender Eyeshadows
Purple can be a hard color to nail, and even lighter variations of purple can be tough. For those who love the idea of purple but haven’t found a good way to wear it yet, consider a lighter shade, which can be easier to work with.
- Benefit Fancy Pansy
- Inglot #440
- MAC Digit
- Inglot #346
- MAC Beautiful Iris
What’s your favorite lavender/lilac eyeshadow?