Benefit Pinky Swear Longwear Powder Eyeshadow
Benefit Pinky Swear Longwear Powder Eyeshadow ($20.00 for 0.11 oz.) is described as a “soft matte pink.” It’s a pale pink with subtle cool undertones and a matte finish. Urban Decay Heartless is shimmery. NARS Bouthan #1 is very similar. bareMinerals Giddy is warmer. Inglot #319 is cooler-toned, brighter.
It had beautiful pigmentation when I swatched it initially, and on the lid, it was still good, but due to the very matte, slightly powdery texture, it tended to stick and absorb (like a blotting powder might). For that reason, the texture does better over a primer. Without a primer, it tends to look noticeably faded (and slightly darkened) after six hours. I didn’t experience any creasing, even after eight hours of wear, though.
For reference, it also appears in Benefit’s Easiest Nudes Ever Palette–I make a point to mention that, because the palette itself is $30 but contains three other eyeshadows along with two Creaseless Cream Eyeshadows; more or less, unless you really hate the other products, it’s hard to justify $20 for one eyeshadow when you could be paying $30 and receiving six different products.