The Royal Treatment
bareMinerals & Buxom Holiday 2012 Gift Sets
Light Show ($45.00) (Limited Edition)
Light things up with a palette radiating in shades sure to ignite the night, plus a sleek and chic bag. Exclusively available at bareMinerals boutiques and bareMinerals.com.
Simply Irresistible ($49.00) (Limited Edition)
An alluring 9-piece collection of rich, luxurious shades for eyes, lips and cheeks.
Deluxe Original SPF Foundation ($38.00) (Limited Edition)
A limited edition, deluxe size of award-winning ORIGINAL SPF 15 Foundation for flawless coverage with a naturally luminous finish.
Fab in a Flash ($18.00) (Limited Edition)
Get out the door looking gorgeous with this 3-piece collection of mini grab-and-go essentials, includes mini mascara, lipgloss, and eyeliner.
Shine On ($45.00) (Limited Edition)
Let your beautiful self shine with this glowing palette for eyes, lips and face, plus a stunning makeup bag. Exclusive to Ulta.
Ready Luminizer ($26.00) (Limited Edition)
Enhance your complexion with a radiant, lit-from-within glow in two stunning shades with skin-nourishing benefits. Available in The Love Affair and The Shining Moment.
White Hot ($54.00) (Limited Edition)
Spark a trend with this palette of sultry shades for a look that’s as beautifully cool as it is stunningly hot, plus a chic bag. Exclusively available at Macy’s, Dillard’s, Nordstom and fine spas and salons.
Flawless Definition Mascara ($18.00) (Limited Edition)
A trio of mascaras that will leave your lashes looking lush in the blink of an eye.
A Vision in Velvet ($79.00) (Limited Edition)
Dress up in 10 velvet matte eyecolors & 10 velvet satin eyecolors for endless irresistible looks.
Night Vision ($29.00) (Limited Edition)
A collection of Round the Clock™ Waterproof Eyeliners for stunning eye looks guaranteed to dazzle after dark.
Fired Up ($45.00) (Limited Edition)
Heat things up with this sizzling palette for eyes, lips and cheeks, plus a dazzling makeup bag. Exclusively at Sephora & Sephora.com.
The Finer Things Eyeshadow 8.0 ($40.00) (Limited Edition)
An extraordinary eyeshadow palette, featuring 8 provocative shades plus Prime Time Eyelid Primer.
Hot to Trot ($25.00) (Limited Edition)
Marvelous Moxie Lipgloss in Maverick (rosewood shimmer), Marvelous Moxie Lipgloss in Crowd Surfer (cotton candy pink), Marvelous Moxie Lipgloss in Smooth Talker (golden pink), Marvelous Moxie Lipgloss in Firecracker (candied apple), Marvelous Moxie Lipgloss in Smarty Pants (shimmering shell), Marvelous Moxie Lipgloss in Dreamer (golden sand).
Buxom Gilt Trip ($29.00) (Limited Edition)
This dazzling Buxom® collection includes a range of eyeliners from rich, deep black to a sparkling gold glitter. Mini Insider Eyeliner in Onyx imparts a rich, velvety color that glides on ultra smooth without tugging. Mini Waterproof Smoky Eye Stick in Machete multitasks as a three-in-one secret weapon that shadows, lines, and smokes in black with gold flecks. Glitter Liquid Eyeliner in Gold Dust features a clear liquid formulation with glam gold sparkles. Line ‘em on, layer ‘em up and smoke ‘em out to create a gilded, golden, totally glitzed-out look.
Buxom Time to Shine ($29.00) (Limited Edition)
This luscious 6-piece lip collection has multiple finishes and shades from shimmering and sparkling Buxom Big & Healthy™ Lip Polishes so creamy, glass smooth Buxom Big & Healthy™ Lip Creams. Lacquer ’em on and layer ’em up to create the perfect pout. With the refreshing tingling sensation plus vitamins A and E, lips are soft, smooth and ready for the spotlight.
Balance Boost Kit ($29.50) (Limited Edition)
Bare Minerals infused their Mineral Veil finishing powder with a subtle apricot tint to wake up your complexion while balancing skin tone. This limited-edition Balance & Boost Mineral Veil finishing powder imparts a quiet boost of color to counteract dull skin for a fresh, flawless look all day.
Best & Most Brilliant Kit ($49.00) (Limited Edition)
Brightening Pearl Mineral Veil Finishing Powder, Dual-Sided Hint Blush, Bright Radiance All- Over Face Color, Prime Time Eyelid Primer, Well Rested SPF 20 Eye Brightener, Flawless Definition Volumizing Mascara in black, Best Friend Lip Balm, Double-Ended Seamless Blending Brush, Deluxe Sample of Deep Cleansing Foam.
Cool as Ice ($25.00) (Limited Edition)
Marvelous Moxie Lipgloss in Hot Ticket (electric pink), Marvelous Moxie Lipgloss in Daredevil (sparkling blackberry), Marvelous Moxie Lipgloss in Fashionably Late (sparkling opal), Marvelous Moxie Lipgloss in Socialite (sparkling pink), Marvelous Moxie Lipgloss in Gutsy (fuchsia berry), and Marvelous Moxie Lipgloss in Rebel (pink mauve).
Glow Getters ($TBA) (Limited Edition)
Features blush, eyeshadow, and gloss.
Light Up the Room ($TBA) (Limited Edition)
All about the eyes and brightening!
Main Attraction ($TBA) (Limited Edition)
Waterproof Eye Makeup Remover, gloss, mini brush, eyeliner, and eyeshadow.
Mini Masters ($TBA) (Limited Edition)
Silver-hued brush set.
Star Treatment Eyeshadow 8.0 ($40.00) (Limited Edition)
An extraordinary palette, featuring 8 pure, intense, provocative shades by bareMinerals
Scene Stealer ($TBA) (Limited Edition)
Eye Makeup Remover, Eyeliner, Pretty Amazing Lip Color, Prime-Time Shadow ink Pink Sugar.
Seize the Day ($29.00) (Limited Edition)
Round the Clock Waterproof Eyeliner in 10 AM (golden sage), Round the Clock Waterproof Eyeliner in Noon (deepest navy), Round the Clock Waterproof Eyeliner in 1 PM, Round the Clock Waterproof Eyeliner in 3 PM (deep brown shimmer), Round the Clock Waterproof Eyeliner in 5 PM (deep plum), Pencil Sharpener.
The Dream Team (Limited Edition)
Holiday brush set.
The Royal Treatment ($TBA) (Limited Edition)
Large gift set featuring eyeshadows, blushes, glosses, and mascara.
Renew & Replenish ($TBA) (Limited Edition)
Travel-sizes of Pure Transformation Night Treatment, Exfoliating Treatment Cleanser, Purely Nourishing Moisturizer, and Active Cell Renewal Night Serum.
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bareMinerals Ready SPF 20 Foundation Launches
Launching this August, bareMinerals (www.bareMinerals.com) unveils a conversation-starting campaign to champion its award-winning foundation franchise and the highly-anticipated launch of its first-ever solid bareMinerals READY™ SPF 20 Foundation. Rooted in the brand’s heritage of speaking to their foundations as a closer relative to skincare than makeup—ever since revolutionizing the industry with the launch of bareMinerals ORIGINAL SPF 15 Foundation in 1995—this campaign introduces the idea that ‘foundation’ has become a dirty word thanks to the cakey, pore-clogging formulas widely available that have given the category a bad rap, instituting fear in women that are relentlessly seeking the solution to flawless skin.
The campaign is supported by the fact that bareMinerals READY SPF 20 Foundation doesn’t look or feel like a foundation. With serious skincare benefi ts—a 108% increase in skin hydration after 12 hours of wear—and invisible long-wearing coverage that will have others complimenting your skin (not your makeup), the word ‘foundation’ does not do this latest innovation justice. ‘We Don’t Like Using the F-Word’ aligns with the brand’s innate desire to challenge the status quo while offering a unique perspective on what bareMinerals READY SPF 20 Foundation can do for the skin. No visible trace of makeup, no parabens or harsh chemicals, no dreaded line of demarcation—simply smooth, fresh, younger-looking skin.
“From the moment I launched bareMinerals, I’ve always struggled using the word ‘foundation,’ it never felt right,” explains Leslie Blodgett, Creator of bareMinerals. “Our formulas do so much more—actually improving the appearance of skin over time and giving women their most beautiful skin ever without looking like they’re wearing makeup at all. So, while it’s technically a foundation, we knew we had to speak to it in a different way…so we did it on our terms. This campaign really sums up our philosophy on this product category—there’s no mistaking what we stand for.”
The first iteration of the ‘We Don’t Like Using the F-Word’ campaign will kick off in North America in mid-August to support the nationwide launch of bareMinerals READY SPF 20 Foundation on September 1, 2012. bareMinerals READY SPF 20 Foundation joins bareMinerals award-winning ORIGINAL and MATTE foundations that each off er unique skin-nourishing benefits in addition to different finishes. While the campaign highlights the product attributes of READY foundation, the underlying message of the campaign is a natural extension and illustrative reinforcement of the bareMinerals brand philosophy of seeing beauty diff erently and believing that beauty can change the world.
bareMinerals READY™ SPF 20 Foundation
Made with good-for-you ingredients, bareMinerals READY SPF 20 Foundation is an innovative concept in solid mineral technology. The first ever solid foundation for the brand, the formula incorporates a unique time-release hydration system that is clinically proven to increase skin hydration by 108% after 12 hours of wear. A complex of mineral-encapsulated glycerin and humic acid locks in existing moisture and breaks down upon application and over time to continuously condition and soften skin. The formula also utilizes a proprietary SeaNutritive Mineral™ Complex coupled with antioxidants and rose hip seed oil, a cold-pressed seed oil, to help accelerate cell turnover for firmer-looking skin and Vitamins C and E for a healthy-looking complexion. This foundation diminishes the appearance of lines and wrinkles, delivers firmer-looking skin and protects skin from harsh environmental stressors with broad spectrum SPF 20 protection. Formulated without parabens, binders, fillers or harsh chemicals. Available in 20 skin-baring shades.
Availability: August 30th, 2012 @ bareMinerals.com