Tuesday, August 28th, 2012


bareMinerals Ready SPF 20 Foundation Launches

Launching this August, bareMinerals (www.bareMinerals.com) unveils a conversation-starting campaign to champion its award-winning foundation franchise and the highly-anticipated launch of its first-ever solid bareMinerals READY™ SPF 20 Foundation. Rooted in the brand’s heritage of speaking to their foundations as a closer relative to skincare than makeup—ever since revolutionizing the industry with the launch of bareMinerals ORIGINAL SPF 15 Foundation in 1995—this campaign introduces the idea that ‘foundation’ has become a dirty word thanks to the cakey, pore-clogging formulas widely available that have given the category a bad rap, instituting fear in women that are relentlessly seeking the solution to flawless skin.

The campaign is supported by the fact that bareMinerals READY SPF 20 Foundation doesn’t look or feel like a foundation. With serious skincare benefi ts—a 108% increase in skin hydration after 12 hours of wear—and invisible long-wearing coverage that will have others complimenting your skin (not your makeup), the word ‘foundation’ does not do this latest innovation justice. ‘We Don’t Like Using the F-Word’ aligns with the brand’s innate desire to challenge the status quo while offering a unique perspective on what bareMinerals READY SPF 20 Foundation can do for the skin. No visible trace of makeup, no parabens or harsh chemicals, no dreaded line of demarcation—simply smooth, fresh, younger-looking skin.

“From the moment I launched bareMinerals, I’ve always struggled using the word ‘foundation,’ it never felt right,” explains Leslie Blodgett, Creator of bareMinerals. “Our formulas do so much more—actually improving the appearance of skin over time and giving women their most beautiful skin ever without looking like they’re wearing makeup at all. So, while it’s technically a foundation, we knew we had to speak to it in a different way…so we did it on our terms. This campaign really sums up our philosophy on this product category—there’s no mistaking what we stand for.”

The first iteration of the ‘We Don’t Like Using the F-Word’ campaign will kick off in North America in mid-August to support the nationwide launch of bareMinerals READY SPF 20 Foundation on September 1, 2012. bareMinerals READY SPF 20 Foundation joins bareMinerals award-winning ORIGINAL and MATTE foundations that each off er unique skin-nourishing benefits in addition to different finishes. While the campaign highlights the product attributes of READY foundation, the underlying message of the campaign is a natural extension and illustrative reinforcement of the bareMinerals brand philosophy of seeing beauty diff erently and believing that beauty can change the world.

bareMinerals READY™ SPF 20 Foundation

Made with good-for-you ingredients, bareMinerals READY SPF 20 Foundation is an innovative concept in solid mineral technology. The first ever solid foundation for the brand, the formula incorporates a unique time-release hydration system that is clinically proven to increase skin hydration by 108% after 12 hours of wear. A complex of mineral-encapsulated glycerin and humic acid locks in existing moisture and breaks down upon application and over time to continuously condition and soften skin. The formula also utilizes a proprietary SeaNutritive Mineral™ Complex coupled with antioxidants and rose hip seed oil, a cold-pressed seed oil, to help accelerate cell turnover for firmer-looking skin and Vitamins C and E for a healthy-looking complexion. This foundation diminishes the appearance of lines and wrinkles, delivers firmer-looking skin and protects skin from harsh environmental stressors with broad spectrum SPF 20 protection. Formulated without parabens, binders, fillers or harsh chemicals. Available in 20 skin-baring shades.

Availability: August 30th, 2012 @ bareMinerals.com

Sunday, August 19th, 2012

5 Positively Electric Eyeshadows

Brights, brights, and more brights!

What’s your favorite bright color to work with?

Sunday, July 29th, 2012

Celebrate the Olympics with 5 Silver Medal-Inspired Hues

Luckily, none of these picks are runner-ups–they’re just absolutely gorgeous takes on silver! (Because gold isn’t for everyone!)

What’s your favorite silver-hued beauty product?

Monday, June 18th, 2012

bareMinerals The Phenomenon Eyeshadow Duo
bareMinerals The Phenomenon Ready Eyeshadow Duo

bareMinerals The Phenomenon Ready Eyeshadow Duo ($20.00 for 0.10 oz.) contains two shades: Azure Iris (prismatic lavender) and Golden Iris (illuminating amber). This is one of seven new duos for spring/summer.  Each duo is packaged in a rubberized plastic compact with a full-size mirror inside and a sponge-tipped applicator. Each eyeshadow is the size of the average full-size eyeshadow (0.05 oz.).

Azure Iris is a subdued lavender with a very, very faint golden sheen. I wouldn’t describe it as prismatic. While it’s not as interesting on the surface, I don’t really have anything like it. Tarina Tarantino Violet Storm is brighter and frostier. MAC Beautiful Iris is a little more vibrant and cooler in tone. The texture is soft to the touch, and it applies smoothly against the skin.

Golden Iris is a light-medium tangerine orange with a golden orange shimmer-sheen. It has good color payoff and applies very smoothly. Chanel Tigerlily is darker, more orange. bareMinerals Nirvana is lighter, almost pink-tinted. theBalm Mischievous Marissa is more copper. Milani Bronze Doll is darker.

The texture of both shades is a little thinner, drier compared to most of the other duos in the range. As a result, they are slightly on the powder side–so be gentle with your brush when you go to use these so you don’t kick up a lot of excess powder.  Both shades are nicely pigmented and extremely easy to blend.  When I tested the wear of the duo, these lasted for eight hours with minor fading along the edges without a primer, and then a full eight hours with no noticeable fading with a primer.

The Glossover

palette

bareMinerals The Phenomenon Ready Eyeshadow Duo Review, Photos, Swatches

A-
I think the color combination is a little unexpected! The lavender shade was surprisingly difficult to dupe, too, which I definitely appreciate!

Product

9/10

Pigmentation

9/10

Texture

9/10

Longevity

9/10

Application

4.5/5

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Friday, June 15th, 2012

bareMinerals The Last Call Eyeshadow Duo
bareMinerals The Last Call Ready Eyeshadow Duo

bareMinerals The Last Call Ready Eyeshadow Duo

bareMinerals The Last Call Ready Eyeshadow Duo ($20.00 for 0.10 oz.) contains two shades: On the Rocks (blueberry) and Shaken Not Stirred (jeweled navy). This is one of seven new duos for spring/summer.  Each duo is packaged in a rubberized plastic compact with a full-size mirror inside and a sponge-tipped applicator. Each eyeshadow is the size of the average full-size eyeshadow (0.05 oz.).

On the Rocks is a vibrant purple-blue with a blue iridescence. The finish is mostly matte, aside from the subtle iridesent shimmer. It’s a pretty spectacular color–I don’t really have anything like it that I can think of. MAC Cobalt is darker, bluer, which is the same issue with MAC Royale–so much darker, much bluer. The texture of this shade was silky soft, and it applied smoothly, evenly, and had good color payoff.

Shaken Not Stirred is a blackened navy blue with subtle navy blue shimmer. MAC Lunar is a little lighter/bluer. MAC Shop & Drop is similar but has finer shimmer. Bobbi Brown Blue Onyx is very similar in color. The texture was a bit drier than the formula is in general, but it wasn’t too dry. It yielded good color payoff.

I can’t get over the awesomeness that is On the Rocks; it’s so vibrant! It’s blue, it’s purple, it’s iridescent–such a complex, lovely color to see.  The navy blue of Shaken Not Stirred certainly complements On the Rocks, so the two can be worn together for a bright, navy smoky eye.  Both shades wear really well; a solid eight hours over bare lids (but some fading after nine hours), and absolutely no problems even after ten hours when worn over a primer.  Shaken Not Stirred could be a little bit softer/denser in texture, to make it a real knock out, but it applies intensely and blends out fairly easily despite the drier texture.

The Glossover

palette

bareMinerals The Last Call Ready Eyeshadow Duo Review, Photos, Swatches

A-
I can't get over the awesomeness that is On the Rocks; it's so vibrant! It's blue, it's purple, it's iridescent--such a complex, lovely color to see. The navy blue of Shaken Not Stirred certainly complements On the Rocks, so the two can be worn together for a bright, navy smoky eye.

Product

9/10

Pigmentation

9/10

Texture

9/10

Longevity

9.5/10

Application

4.5/5

Results
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Monday, June 11th, 2012

bareMinerals The Hidden Agenda Eyeshadow Duo
bareMinerals The Hidden Agenda Ready Eyeshadow Duo

bareMinerals The Hidden Agenda Ready Eyeshadow Duo ($20.00 for 0.10 oz.) contains two shades: Stealth (apricot chiffon) and Undercover (glistening granite). This is one of seven new duos for spring/summer.  Each duo is packaged in a rubberized plastic compact with a full-size mirror inside and a sponge-tipped applicator. Each eyeshadow is the size of the average full-size eyeshadow (0.05 oz.).

Stealth is a soft, pastel orange (very much the apricot they describe) with a satiny finish. The texture is soft, dense, and buttery, which resulted in excellent color payoff. MAC Orb is more beige. Inglot #330 is lighter, yellower. Dolce & Gabbana Jewels is slightly darker. bareMinerals Nirvana is more orange and frosted.

Undercover is a dark, steely taupe–very gray with a hint of brown and almost plum undertones. The texture is still soft but not as dense as Stealth. It has great pigmentation. MAC Dynamic Duo 3 is similar, slightly darker. Urban Decay Mushroom is darker and browner. MAC Keep Your Cool is very similar. Giorgio Armani #4 is browner. Chanel Illusoire is more frosted.

It’s an interesting color combination; Stealth is very warm-toned, while Undercover has strong gray tones, so it is a cooler color. They can work together, but it’s not as classic of a combination (which isn’t a bad thing!).  Both shades applied beautifully, and they were easy to blend on the eyes.  When I tested the wear, I was able to get eight hours of wear with and without a primer; there was some minor fading around the very edges after nine hours when worn without a primer.  bareMinerals’ duos are some of the best eyeshadows on the market.

The Glossover

palette

bareMinerals The Hidden Agenda Ready Eyeshadow Duo Review, Photos, Swatches

A
Bare Escentuals' duos are some of the best eyeshadows on the market, and this is one of the top duos they've come out with, as far as quality goes. The taupe shade--Undercover--is sure to win a lot of people over, but it is more dupeable.

Product

10/10

Pigmentation

10/10

Texture

10/10

Longevity

9/10

Application

5/5

Results
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