Sunday, February 14th, 2010

Aveda @ Jason Wu

“The Jason Wu hair look for this season is all about charm—this is a look of romance and innocence. I took inspiration from Holly Hunter in the film, “The Piano.” –Odile Gilbert for Aveda

Hair How-to

  • Prep damp hair with Aveda Smooth Infusion™ Glossing Straightener for added shine and straightness, and blow-dry smooth with a flat brush.
  • Use a comb to create a clean part—either in the center or wherever hair parts naturally. Then pull hair into a loose ponytail at the nape of the neck, allowing hair on either side of the ponytail to cover the ears and rest at chin length. Spray with Aveda Control Force™ Hair Spray for all-day strong hold.
  • Wrap a 10-inch bungee elastic around the ponytail, criss-crossing it from top to bottom to create a braid-like pattern. Tie securely at the bottom and set with Aveda Control Force™ Hair Spray.
  • Wrap the braided ponytail into a flat chignon at the back of the head and secure with hair pins.
  • Allow a few loose pieces of hair to fall naturally around the face. The sides should be loose and romantic while the chignon is more tightly secured in place. Finish the look with Aveda Control Force™ Hair Spray for lightweight hold.

See more photos! Continue reading →

Thursday, February 11th, 2010

Aveda @ ORGANIC by John Patrick

Aveda lead stylist Odile Gilbert created a modern twist on the Brigitte Bardot “pouf” using Aveda Control Force™ Hair Spray (which launches this June) at the ORGANIC by John Patrick Fall/Winter 2010 Fashion Week show in New York.

“Our collection this season is centered around big, beautiful hair that makes our hand-woven tweeds look happy. Despite some inspiration from Joni Mitchell, Lady Diana, and Brigitte Bardot, the hair look is modern—very young and fun, not polished or structured.” — John Patrick of ORGANIC by John Patrick

Hair How-to

1. Brush through hair and prep with Aveda Phomollient™ Styling Foam to add body and shine. Use a comb to create a left side part.

2. Divide hair into four sections: sides, back, and top. Fold the top section over the face and clip back to separate.

3. Backcomb the back section of hair with a brush to create messy volume. Spray liberally with Aveda Control Force™ Hair Spray for maximum hold.

4. Create an anchor by crossing bobby pins horizontally across the middle of the back section of hair, just below the crown of the head.

5. Using large hair pins, attach a hairdresser’s sponge at the crown, where bobby pins are anchored.

6. Cross the right section of backcombed hair over to the left, pinning over the hairdresser’s sponge with large hair pins. Repeat with the left section of backcombed hair, bringing it to right. Take all remaining hair in the back section and twirl to the left to create a French twist. Secure the twist at the nape of the neck with hair pins, creating a tail of loose hair draped over the shoulder.

7. Set aside a portion of hair to fall in front of the left ear, and brush remaining top section of hair over the hairdresser’s sponge, Pin it into the French twist to create a “pouf.” Pull lightly with fingers to create loose, spontaneous volume. Spray with Aveda Control Force™ Hair Spray.

8. Leave wisps of free falling hair in front of the left ear, and loosely pin remaining pieces above the right ear. Finish with Aveda Control Force™ Hair Spray.

Check out a Q&A, plus more photos! Continue reading →

Wednesday, September 16th, 2009

AVEDA @ Rodarte

The Look

The look is edgy and daring, yet natural, with hair pinned away from the face in a thin veil of black wool. Hair is matte, roughed-up and textured, and raked back into a braid-like cascade.

Get the Look

  • Step 1: Dampen hair with water and prep with Aveda Phomollient™ Styling Foam to add volume. Scrunch hair with fingers while blow-drying.
  • Step 2: Sprinkle Aveda Pure Abundance™ Hair Potion generously on hair (using most of the bottle), working in layers, to create matte, roughed-up texture throughout. Massage product into the hair and scalp with fingers.
  • Step 3: Once Aveda Pure Abundance™ Hair Potion is worked in, scrunch and twist hair with fingers while blowing-drying. Spray hair liberally with Aveda Air Control™ Hair Spray for workable hold.
  • Step 4: Twist the sides of hair back and secure at ear-level with black hair pins.
  • Step 5: Prepare a piece of natural black wool by spreading it out with fingers to create a thin veil. Beginning across the top of the head, a couple of inches from the hairline, spread the wool out delicately, pinning it securely in place. Continue draping the organic wool over hair to ends, securing in place with pins.
  • Step 6: Twirl the wool around the ends and tie into a knot, creating the illusion of the end of a ponytail. Spray thoroughly with Aveda Air Control™ Hair Spray to hold the look in place.

See more photos and Q&AContinue reading →

Wednesday, September 16th, 2009

AVEDA @ Christian Siriano

NYFW S/S '10 Christian Siriano

The Look

This is a low, sleek ponytail adorned with a textured bouquet of waves; a play of smooth versus rough. Hair is sleek and groomed on each side of the head and through the ponytail, with a slightly rough, matte finish on top and elegant, textured waves pinned above the pony. The finished look is chic and contemporary with a bit of attitude.

Get the Look

  • Step 1: Create a deep side part. Draw a horseshoe-shaped section of hair along the top of the head, from each brow-line. Isolate this section of hair and pin in place with a single-pronged hair clip.
  • Step 2: Pull the bottom half of hair into a ponytail and secure with a bungee elastic. Divide ponytail into sections with fingers and spray with Aveda Air Control™ Hair Spray for workable hold.
  • Step 3: Use a flat iron to straighten the ponytail section by section, creating a smooth, sleek finish.
  • Step 4: Unclip the top section of hair and comb it back and over the ponytail. Sprinkle Aveda Pure Abundance™ Hair Potion and massage into hair to create volume and matte, rough texture.
  • Step 5: Working with the same top section, divide hair into smaller pieces and spray with Aveda Air Control™ Hair Spray. Wrap each piece of hair around a ceramic Curl Rod, creating spirals, until the entire top section of hair has been curled.
  • Step 6: Brush through spirals, loosening curls into soft waves. Loosely backcomb waves to create fullness, volume and texture, and shorten the length of hair.
  • Step 7: Pin the sides and ends of wavy hair against the head, close to the base of the ponytail. Hair is sculpted into a voluminous, undulating chignon adorning the ponytail.
  • Step 8: Work Aveda Light Elements™ Texturizing Creme into palms. Smooth hair along the sides of the head and above the ears to create a sleekness and shine.
  • Step 9: Finish the look with Aveda Air Control™ Hair Spray for shine and hold.

See more photos and Q&AContinue reading →

Wednesday, September 16th, 2009

AVEDA @ Jason Wu

NYFW S/S '10 Jason Wu

The Look

This is a sculpted, voluminous chignon with a textured, 6 inch wide, sheer black ribbon woven into the hair in a spontaneous and organic way. The finished look is feminine and elegant with an edge.

Get the Look

  • Step 1: Apply Aveda Smooth Infusion™ Style-Prep Smoother throughout damp hair and blow dry straight.
  • Step 2: Work Aveda Smooth Infusion™ Glossing Straightener through hair to achieve a straight, smooth, glossy finish.
  • Step 3: Separate hair into front and back sections. Pull back section into a tight ponytail to the middle/back of the head and secure with a bungee elastic.
  • Step 4: Tie a 7-foot long piece of 6-inch wide, black horse hair ribbon around the ponytail. Secure each end to the head on either side of the pony with bobby pins the color of hair.
  • Step 5: Mist the entire head with Aveda Air Control™ Hair Spray for added shine and workable hold.
  • Step 6: Weave front section of hair back in smaller, 1-inch pieces, over the ribbon, securing against the head with bobby pins. Continue weaving hair and ribbon, creating loops with the ribbon around back of the head, until all hair has been worked through.
  • Step 7: Weave ponytail in 1-inch sections in loops throughout the ribbon, securing against the head with bobby pins, until all hair and ribbon are used. Hair and ribbon are looped together spontaneously, creating a sculptural, voluminous updo. Fray the ends of the ribbon and leave exposed.
  • Step 8: Spray with Aveda Air Control™ Hair Spray for finish and hold.

See more photos and Q&AContinue reading →