Burberry The Beat is the fresh, new fragrance from the iconic house of Burberry. This youthful scent merges the energy of music, fashion and dance with an irreverent twist to embody the hip, British It-Girl. Agyness Deyen, International Top Model personifies this girl from her punky hair to her personal style. “Young, Modern, Energetic, Dynamic, Expressive, Fun, Vigor, Verve, and Spiritedness… all words that describe the mood, inspiration and sense of ebullience that we wanted to evoke as we created The Beat,” says Burberry Creative Director – Christopher Bailey. A sparkling woody floral, with notes of Ceylon tea, bluebell and iris combine for a sexy and contradictory fragrance. Further celebrating the energy of music – UK music sensation, The Fratellis have partnered with Christopher Bailey to create a special track entitled, The Beat.
Like any healthy beauty addict, as the seasons change, so do my fragrances and what I reach for (and what I push back for another mood). This spring, I’ve been on the hunt for something that is fitting for my age, and yet sophisticated enough that it doesn’t make me feel like I’m in my teens (since even though you can ask me how old I am, and I want to respond 18, I’m really 21–closer to 22 now). My fall-back fragrance is and, likely, will always be Dior’s Addict (it’s really like the ponytail; it always works!), but I’m extremely satisfied with what I found in Burberry’s The Beat for Spring 2008.
A touch of sweetness, soft florals, and something innately fun marks the scent. It is entirely fitting for the spring season with its burst of fresh blooms, but the sweetness that accompanies it makes it utterly feminine and flirty. There is an afterhtought of woodiness in the background, especially when it dries down fully, and I like it because it tames some of the overt floral notes you may initially catch a whiff of. And for those who prefer more potent scents can find refuge in The Beat Intense Exlixir, which is more concentrated than eau de parfum.
The packaging is perfectly in line with the Burberry brand and image, which is exactly what I would expect (and I don’t usually love surprises–so this works for me!). I love their version of a flask, and the beigey-pink glass is upbeat and reminds me of spring. I have to admit that the Intense Exlixir packaging has me awfully tempted, just because it is so sleek and masculine, despite the fragrance being intensely feminine.
Could the hunt for the perfect spring scent before over? Perhaps! Sniffed this? Share your thoughts!
Burberry The Beat is available at Nordstrom.com, Bloomingdale’s, Neiman Marcus, and Saks Fifth Avenue.
- Eau de Parfum Spray (2.5 fl. oz.) $80.00
- Eau de Parfum Spray (1.7 fl. oz.) $62.00
- Eau de Parfum Spray (1.0 fl. oz.) $50.00
- Body Lotion (5.1 fl. oz.) $39.50
- Shower Gel (5.1 fl. oz.) $35.00
- Intense Elixir (1.3 fl. oz.) $130.00 (pictured below)