Wednesday, March 26th, 2008

Burberry The Beat is the fresh, new fragrance from the iconic house of Burberry. This youthful scent merges the energy of music, fashion and dance with an irreverent twist to embody the hip, British It-Girl. Agyness Deyen, International Top Model personifies this girl from her punky hair to her personal style. “Young, Modern, Energetic, Dynamic, Expressive, Fun, Vigor, Verve, and Spiritedness… all words that describe the mood, inspiration and sense of ebullience that we wanted to evoke as we created The Beat,” says Burberry Creative Director – Christopher Bailey. A sparkling woody floral, with notes of Ceylon tea, bluebell and iris combine for a sexy and contradictory fragrance. Further celebrating the energy of music – UK music sensation, The Fratellis have partnered with Christopher Bailey to create a special track entitled, The Beat.

Like any healthy beauty addict, as the seasons change, so do my fragrances and what I reach for (and what I push back for another mood). This spring, I’ve been on the hunt for something that is fitting for my age, and yet sophisticated enough that it doesn’t make me feel like I’m in my teens (since even though you can ask me how old I am, and I want to respond 18, I’m really 21–closer to 22 now). My fall-back fragrance is and, likely, will always be Dior’s Addict (it’s really like the ponytail; it always works!), but I’m extremely satisfied with what I found in Burberry’s The Beat for Spring 2008.

A touch of sweetness, soft florals, and something innately fun marks the scent. It is entirely fitting for the spring season with its burst of fresh blooms, but the sweetness that accompanies it makes it utterly feminine and flirty. There is an afterhtought of woodiness in the background, especially when it dries down fully, and I like it because it tames some of the overt floral notes you may initially catch a whiff of. And for those who prefer more potent scents can find refuge in The Beat Intense Exlixir, which is more concentrated than eau de parfum.

The packaging is perfectly in line with the Burberry brand and image, which is exactly what I would expect (and I don’t usually love surprises–so this works for me!). I love their version of a flask, and the beigey-pink glass is upbeat and reminds me of spring. I have to admit that the Intense Exlixir packaging has me awfully tempted, just because it is so sleek and masculine, despite the fragrance being intensely feminine.

Could the hunt for the perfect spring scent before over? Perhaps! Sniffed this?  Share your thoughts!

Burberry The Beat is available at Nordstrom.com, Bloomingdale’s, Neiman Marcus, and Saks Fifth Avenue.

  • Eau de Parfum Spray (2.5 fl. oz.) $80.00
  • Eau de Parfum Spray (1.7 fl. oz.) $62.00
  • Eau de Parfum Spray (1.0 fl. oz.) $50.00
  • Body Lotion (5.1 fl. oz.) $39.50
  • Shower Gel (5.1 fl. oz.) $35.00
  • Intense Elixir (1.3 fl. oz.) $130.00 (pictured below)

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29 thoughts on “Burberry – The Beat Eau de Parfum Review

  1. Carrie

    I’ve only bought 2 commercial/mass-produced perfumes in my life and this is one of them. (The other was Hanae Mori, and other than that I just wear blended essential oils, etc).

    I love the bottle; I love how the scent has presence, but isn’t overwhelming; I love how it’s feminine and floral, but has a touch of spicy/woodsy/masculine that gives it a little edge. Yum!

    • Oh, wow, then readers, you KNOW this is a fragrance worth at least a sniff or two ;)

      Yes, I adore the feminine feel, and yet I know there’s some masculinity in it. I love mens’ colognes, lol, just because of how dark and woody they are.

  2. tricia

    i lovesss perfume, and this one smells really great and is on my current perfume want list.

  3. Ink

    I’ll really have to check this one out, as Burberry happens to make the one perfume I realized instantly was mine and mine alone.

    Hmm, I’m not too crazy about the packaging, though.

  4. Ariele

    Ohh this sounds right up my alley. &I looove the packaging. I’ll have to check it out.

  5. kobri

    this one is not for me, too sweet. Everyone was raving about Marc jacobs Daisy on a board and so without smelling it first I spritzed it on at the counter, BIG MISTAKE. It smelled so strongly that the SA’s eyes were watering as she was trying to help me and my nose was running! I washed my arms 7 times with 3 different soaps and I could still smell it, what is in that stuff!??

  6. becky

    I love burberry the beat, it smells so good. definetely a must buy.

  7. Siobhan

    I was given a sample of The Beat and I LOVE it! I have been shopping for a new scent for over a year..and have finally found it! My boyfriend actually compliments me on it too! Win..win!! Can’t wait to go out shopping this weekend to buy the full size…. :)

  8. lavender

    I just bought The Beat a few days ago! I LOVE IT! n hv been wearing it everyday~

    I bought the Intense Elixir coz i really love the bottle… n i got the sample for Eau de Parfum… although the smell should be about the same, i found that i actually love Eau de Parfum more.. i’m now thinking whether i should get Eau de Parfum later on..

  9. audrey

    I bought The Beat a week ago.I found it smell very nice and the sales person told me that I can’t get the similar smell on other brands.It cost really much here.Unfortunetaly I din’t get any compliment from the ppl around me,some told me it smell like one of the perfume from Body Shop that cost just few bucks..Sad

  10. Audrey

    Nope.Not really sure because I seldom visit the Body Shop,never buy any of the body shop items.What I know Body Shop just have a few perfume.Maybe I can ask my friend or go to the shop to have a sniff.hu.

  11. Nicole

    My husband bought me the Elixir for our anniversary yesterday and I love it. Like previously commented the smell is somewhat masculine and I love mens colognes. He has bought me perfume in the past that were just ok, but I really love this one. I will be wearing it all the time.

  12. Beautiful packaging of bottle. Wonderful, light scent to use throught the summer months. Beautiful perfume.

  13. Alyssa

    Delicious !!!

  14. Jean

    My boyfriend bought this as one of my many Valentines gifts. I love it!! This was to be our first Valentines together, but unfortunately he had to leave today (2 days before Valentines day) because of his job (military). We celebrated early & he surprised me with this beautiful perfume. I love the bottle too. I will wear it everyday & think of him while he is gone for the next 10 days!