Sunday, June 5th, 2011


Benefit They’re Real! Mascara for July 2011

This jet-black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!

It’s available only in black and will retail for $22. It is available for one-day only at several Benefit locations on June 10th, before officially launching in July (see above!).

See more photos! 



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20 thoughts on “Benefit They’re Real! Mascara for July 2011

  1. Oh I just ran out of my BadGal Lash! Maybe I’ll take the drive up to SF to score this mascara… hmmmmmm

  2. Megan

    Gotta love the Benefit names!

  3. claire

    That brush looks nice! I’m definitely going to check it out!

  4. I’m a mascara nut and Bad Gal is one of my all-time holy grail products, so I am absolutely checking this out.

  5. Jenny

    Oh wow, I love that tip. That will make it great for seperating individual lashes or getting the smaller lashes. The first thing I thought of when I saw the name was “They’re real! And they’re SPECTACULAR!”

  6. Avatar of Alyson Alyson

    If this works the way they say it will, I’m in!

  7. Myles

    Christine…have you tried it? Advanced sample or anything? I’m kind of hooked on mixing the MAC Zoom and MAC Opulash Mascaras to get what I NEED..damn these chinese eyelashes! haha…short and straight! But the zoom and opulash for me, gives me the length and volume that I needed. Besides. yes..got all the colors in the Zoom and Opulash when they did colors…with just the Opulash in the teal, purple and blue…couldn’t see a thing..but then with the green, blue and purple Zoom’s that just came out…you can actually SEE the subtle color that colored mascara can give..So, just asking..Oh..wasn’t sure if I saw it on your “deals”..but Nordies I think 2 or 3 times a year..has a buy 2 get 1 free mascara of ANY brand that they carry…that’s how I got my colored Zooms…they only have it for ONE day..which I think was last Saturday…anyway..its “all in the past now” but just thought I’d let you know about that Nordies thing…its GREAT! But also very curious about this mascara..tried BadGal..and liked it…but still had to use a eyelash curler which I don’t with the Zoom and Opulash mix…

  8. I haven’t seen this mascara yet (of course lol) but the brush looks a lot like the brush on L’Oreal’s newer Million Lashes mascara. And Benefit’s Bad Gal mascara has a brush a bit like Revlon’s Grow Luscious mascara. I don’t know if this new mascara will be similar to Million Lashes, but Bad Gal gives a very similar effect to Revlon Grow Luscious.

  9. yeh. by the time I go to the counter that day, with my luck, it would be sold out….

  10. Avatar of Michelle Michelle

    I rather like the Benefit BadGal, although I find it does flake a bit on me… I like the idea that this is supposed to be glossy and lengthening, but after watching the video on Benefit’s website, it looks like clump city to me… hmmm

  11. Shi

    Cute packaging but I think I will probably skip this one as mascara wands with the rubber bristles tend to not do so well on my lashes.

    On another note, at the risk of sounding like a party pooper, the after picture looks like it uses lash inserts at the end and some tightlining as well for the look of fuller lashes. But it’s a welcome change to ads a la Maybelline The Falsies.

  12. Avatar of Natalie Natalie

    This sounds and looks, based on the brush, that it’ll be great. I hope it really is! BADGal is nothing but a huge disappointment for me. Every tube has been horrible. Hoping for better luck here!

  13. Melissa

    If this mascara is as good as the Lorac Multiplex 3D mascara, I will be thoroughly impressed. The LM 3D is MY mascara and I have already decided that it will be for life (as long as it doesn’t get discontinued). So, I will see how great this one is.

  14. Looks good, but I’ll wait for reviews!

  15. meghan

    Might try this. I have a little more time with my Revlon Grow Luscious until I move onto Maybelline One by One that has been sitting in my drawer unopened, waiting for me to finish up other mascaras. So by July I should allow myself to get another :)

  16. Alex

    Looks JUST like a No7 mascara.. something definition. Definitely more expensive than the No7 though!

    • Jessica

      I tried it. It really does give you a great full lash, even more so than the giovanchi mascara. I tried it over my other mascara and it was a little sticky, and prone to clumpage.. but totally managable. it stays on VERY well.. i’m going to buy one on friday. it’s worth it.

  17. Avatar of Raquel Rach

    Just left Sephora with a new one. It is amazing!!!!!!!! My lashes look HUGE!