Saturday, September 27th, 2008

Benefit BADgal Plum Mascara ($19.00) is Benefit’s latest release in colored mascara, which is a dark plum color.According to Benefit, “[i]f you wear brown mascara, this is your new brown!”

Tips and tricks: Not sure what kind-a BADgal you were born to be? We’ll help you decide. If you want to warm up & intensify your pretty peepers, BADgal plum is for you. Can’t live without your black mascara? Add pretty plum to the tips of your lashes for a sweet & sexy lash look.

I would actually agree with their sentiment that this is a good alternative for days when you want to opt for brown mascara. I, personally, have not yet had that day come (and I don’t know if it ever will… maybe in ten years?). However, the BADgal formula proves to give me decent volume and lash thickness without clumping my lashes too much until the third coat. I don’t think it’s noticeably plum, especially on a bare eye; I imagine you might see more plum-action when it’s paired with some gold-based shadows. No smudging or flaking after several hours of wear either!

Take a look at the wand…

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16 thoughts on “Benefit BADgal Plum Mascara for Warmer Eyes

  1. Rowan

    I love dark purple mascara, it makes brown eyes golden :) You have a fabulously unique eye colour by the way, looks like leopard print 😀

  2. Carrie

    Thanks, I’ll have to check this out! I like brown mascara, sometimes black just feels too harsh on me.

  3. OooO this really makes your eyes stand out!

  4. grace

    idk why but it still looks like black to me..

  5. Looks cool, and def. looks pretty on you, but it doesn’t look plum. Sad. That would have been pretty cool.

  6. kat

    I really would adore this (I never ever use black, just browns and dark reds and plums like this!) but they no longer carry Benefit in The Bay and so there is nowhere here in my city to buy Benefit anymore… I think shoppers carries some of their products, but I know they don’t carry much so I have no idea if they’ll get this in :(

  7. Ly

    i have the Benefit BADgal Blue Mascara but havent use yet…dont know if it’s good or not