Wednesday, March 9th, 2011


Behind-the-Scenes @ Illamasqua’s Toxic Nature Photoshoot

Behind-the-Scenes: Illamasqua Toxic Nature

Here are some excellent behind-the-scenes pictures from Illamasqua’s spring/summer Toxic Nature photoshoot!  I really loved the creativity in these promos! 


Behind-the-Scenes @ Illamasqua’s Toxic Nature Photoshoot


Behind-the-Scenes @ Illamasqua’s Toxic Nature Photoshoot


Behind-the-Scenes @ Illamasqua’s Toxic Nature Photoshoot


Behind-the-Scenes @ Illamasqua’s Toxic Nature Photoshoot


Behind-the-Scenes @ Illamasqua’s Toxic Nature Photoshoot

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

Comments that include advertisements, self-promotion, insults, etc. may be in violation of our comment policy and subject to deletion. Please see our comment policy for more information.

44 thoughts on “Behind-the-Scenes: Illamasqua Toxic Nature

  1. I know the year has just started, but I think these’ll be my favorite promo pics of the year!

  2. calluna13

    I want her boots in the last shot! I love this theme! The colors are beautiful!

  3. I love this! I wasn’t sure about how the promo pictures were done, but here you can see that most (if not all) of the looks ARE indeed makeup magic and not Photoshop.
    The looks are really over the top, but they do give me ideas of things to try more. Like two-tones lips, or a light dusting of faux freckles.

  4. Lucie

    So cool! Though I don’t LOVE the illamasqua products that I’ve tried, they really bring it in the creativity department, which keeps me buying. Good marketing strategy.

  5. Vanessa

    I was hoping to see the transformation of the models from beginning (no makeup) to end.

  6. Émilie

    I’m so excited, this collection ROCKS ! Loving Illamasqua, never been disapointed by their products and campains.

  7. Mariella

    As someone said when the promotional photos for this launch were first posted, this would be great for a fantasy film – something like Alice in Wonderland – but as a grown woman purchasing cosmetics, this does nothing for me, gives me no useful information or inspiration.

  8. AnGeLwInGz

    So cool!

  9. chelsea

    Wow Illamasqua amazes me! I live in Canada so I’m basically out of luck in getting myself Illamasqua. I can’t stop thinking about getting my hands on their cream blushes.. Does anyone know of a way I can get them without ordering off of Illamasqua.com – the colors I want are sold out, and the shipping is outrageous..
    Thanks <3

  10. Marcy

    forget the makeup, i want the wigs and tutus!

  11. Jennifer

    I was so frustrated when everyone was bagging on these promo shots because they thought they were sooo Photoshopped. I’m glad we have concrete proof of Alex Box’s genius artistry now!! So damn talented she makes it look Photoshopped. :P

    • That is exactly why I reached out to Illamasqua for additional photos!

      • I was also very frustrated with peoples’ assumptions that it was all photoshopped. Having been to Illamasqua’s store and played with their products (not this collection mind) I know exactly how pigmented they are and how beautifully they apply. They are a true artistry brand and having Alex Box and their other fantastic artists on their team enables them to show the products full potential to the extreme. I didn’t go to London IMATS but I saw the photos of Alex Box’s performance there and it looked like it was computer generated but it wasn’t, that is how talented she is. I have ordered some of this collection and cannot wait to get my hands on it!

    • KT

      I never thought the makeup was photoshopped, however there was SOME photoshopping, such as changing the lighting/overexposure and smoothing out of the skin that was unneccessary and really contributed to peoples thoughts that it was fake….the makeup artists are so talented, as you can see from these photos, they didn’t need it!

      • Yes, however the advertising industry doesn’t put out any photo that isn’t photoshopped. So that is completely normal. I’m so glad these aren’t completely done in Photoshop though. I’m really in love with them and it frustrated me that so many were calling them fake! Especially since Illamasqua has had so many out-there campaigns and they have shown behind the scenes things before.

  12. Natalie

    Thank you so much for sharing these. I had seen all of the promo photos (and am in absolute love with them) but it’s always a treat to see the behind the scenes stuff. This theme is so fantastic – it reminds me of Mizuno Junko!

  13. woww!!!!!! this is my fave i cant stop looking at it im in Love

  14. K~C

    The new collection will definitely be a hit judging by the promo pictures. they are fabulous x

  15. Yvette

    I’m so feeling this collection..new pigments that are cream base..yummy..sometimes I just don’t want to wear es all the time…I just love how Illamasqua go up and beyond.

  16. Lucy

    Wow how fantastically exquisite.

  17. Pamela

    Christine, will you be reviewing this collection?

  18. Thanks so much Christine for reaching out to Illamasqua for these pictures behind the scenes! It was so frustrating to hear so many say that they seemed to think all of the make-up was done in Photoshop! Being a photographer and aware of all of the stuff that can and does go on in the advertising industry, I didn’t completely discount it because many feel very disillusioned and it very well could have been possible. So glad to see the amazing make-up without the editing filters applied! Illamasqua always does such wonderful and complex promos, and it’s wonderful to know that they put all of the work into it by creating the scenery and the make-up physically and not just digitally. I love these promos so much! Seriously creative and exciting!

  19. Hepcat288

    Very Tim Burton.

  20. Ryan

    It’s Beautiful!

  21. Ryan

    I love it!

  22. Grace Chin

    The collection is just a so-so but the photoshoot ad thingy just makes me crave for them!

  23. Frisco

    Doesn’t seem a bit Ganguro-esque, which i love!!

  24. Falucia

    Fantastic, love that you can see how the shoot really happened – look at the hair in the first shot WOW I thought that was photoshopped in for real! But my god – does any one know who did the hair?? I also thought the skin shot was photoshopped to be a bit grey, but you can see that the model is really grey with makeup guess it was an air gun or something?

  25. it makes all the other promo picture for collections lately look like pure rubbish compared to these, there so different.

  26. Nociva

    Thank you so much Christina for these fantastic photos.

    I love Illamasqua and its vision, and how it dares to go beyond the ordinary. The collection is actually very wearable, very much spring inspired in its colors and I love how illamasqua decides to use to colors as an artist would use them on a blank canvas – it goes beyond people’s expectations of what a spring collection would be. Most companies for their spring collection do the obvious – they provide a fresh, bright everyday face. That is no different from what this collection can do when one purchases them and uses them on a daily basis. However, Illamasqua proves that makeup can be art – regardless of the shades or hues.

  27. Sara

    This is like Katy Perry meets Tim Burton meets a Candy Apocalypse… LOVE IT!

  28. Diane

    Sorry to all the fans, but I think these pictures and the makeup on the models are just plain hideous. You couldn’t pay me a thousand bucks to walk around like this and look like an “Alice in Wonderland” reject. Pictures like this turn me off from a makeup collection, they don’t lure me in at all. (That goes for MAC, too.)

  29. I wonder how the second model looks normally. When I first saw the promo pics, I thought she looked like a black woman in whiteface (although I believe I’m seeing her skin tone peeking through the body paint)!

  30. Oh my, they do some serious artwork to those girls!
    I FREAKING LOVE IT. Awesome.

  31. thanks for these photos! I always love to see how things are done behind the scenes :)

  32. this is so awesome i love it!